Shopify Product Launches: A 4-Stage Framework For Success

Name: Shopify Product Launches: A 4-Stage Framework For Success
Rating: 4.3 (103 reviews)

Learn How To Find, Test, Launch, and Scale Up A Product With Shopify Using Our Proven 4-Stage Growth Hacking Framework

Created byJason Miles

Last updated 7/2018

English

English [Auto],

What you'll learn

A 4-step framework for launching and scaling an e-commerce brand using Shopify
Strategies for finding, testing, and scaling a successful e-commerce product using Shopify
E-commerce optimization techniques to dramatically expand your net income using Shopify
Methods for dominating your e-commerce niche using Shopify
How to apply the Pareto Efficiency Review methodology to your e-commerce business
Use Dr. David Cooperrider's Appreciative Inquiry technique to optimize your e-commerce business
The two options every e-commerce business owner has for dramatically improvement of net profit

Course content

5 sections • 35 lectures • 2h 59m total length

Welcome To The Workshop/Webinar Series5:32
Kick off the Shopify growth hacking ebook by exploring stage 1 of the attacking framework, with Q&A clarifying its origins and how the framework was developed.
Companion Ebook PDF0:01
Download The Companion Ebook PDF
How The Shopify Growth Hacking Framework Was Developed7:20
Case Study: Two Top 1% Shopify Sites Examined (GymShark & Pixie Faire)5:02
The Shopify Growth Hacking Framework6:30
Ten Attributes Of A Magnetic Product4:52
Hunt for a magnetic product that customers want and can sell easily across platforms. Ensure it solves a real problem, builds loyalty, and has defensible branding and solid unit economics.
Modality Shifting Explained7:17
Test your product on a marketplace to validate demand and unit economics before building a Shopify site, then use modality shifting—packaging, form, and upsells—to optimize sales.
Product Stacking Strategies Explained3:15
Profit Maximizing Product Strategies & Stage One Conclusion7:30
Identify a profit maximizing product with a five-dollar cost and twenty-five-dollar price, and prioritize customer validation with Kickstarter to prove demand.

Case Study: Top 1% Site Examined (Phonebibi)1:53
B.A.M.B With Invisible Elements7:40
Build a magnetic brand by defining invisible brand aspects, including a clear brand promise, a distinct personality, archetypes, and category creation that guides messaging and distinction.
B.A.M.B. With Visible Elements2:17
Focus on the visible aspects of a brand: a unique, memorable name; an effective logo; a resonant tagline; and a cohesive look with color, fonts, and style, via Shopify themes.
Warning: 2 Deadly Sins Of Stage Growth Hackers1:52
B.A.M.B. with Rituals7:47
B.A.M.B. With L.A.B.8:55
Master the lab phase of Shopify product launches by ensuring legal name availability, trademark compliance, domain readiness, baggage-free naming, and the persuasive power of branding.
Stage Two Conclusion & Challenge To Join The Top 1%4:09
Join stage two by selecting a magnetic product, building a world-class brand, and scaling a Shopify store to long-term online retail success.

Shopify Growth Hacking Framework Recap2:03
Why System Optimization For Net Income Is The Goal7:29
Shift from chasing sales to optimizing for net income with a numbers-driven ecommerce system. Track expenses and income with profit-loss reviews to grow margins and reinvest profits in your business.
Intro To Four Stage Three Strategies To Widen The Jaws5:18
Explore a four-stage framework to maximize net profit with omni channel selling, Cooper Ryders A.I., Perdo efficiency review, and Shopify mastery by increasing revenue or lowering expenses.
Exercise: How To Dramatically Increase Your Net Income3:14
O.C. Selling Strategies4:15
Explore omnichannel selling strategies across Amazon, Wal-Mart, eBay, Kickstarter, and niche marketplaces, and learn when to expand beyond Amazon US to boost top-line growth.
Cooperrider's A.I.8:39
Adopt the pursuit of inquiry by focusing on what works and your strengths, envisioning a positive, scalable future with three concrete wishes and expense awareness.
Exercise: Creating 3 New Assets2:20
Prioritize your strengths to boost profits and mood. Apply the three new assets exercise to your top net income product, brainstorm 15 ideas, and test assets for comparable performance.
Mastering Pareto Efficiency Audits7:13
Apply Pareto efficiency audits to optimize net income by analyzing your highest earning product and reallocating expenses and resources across sales channels, with a focus on profitability.
Shopify Apps For Sales Optimization & The Optimization Challenge7:01
Explore how Shopify apps for sales optimization, like product upsell and customer offers from Bold Commerce, boost revenue through recurring orders, loyalty programs, and smart ROI-focused tactics.

Why Niche Powerhouses Rule The World8:07
Lead your niche to set pricing and standards, grow the category, and defend against rivals by matching new innovations for long-term domination.
Four Ways To Become A Niche Powerhouse6:08
Explore four ways to become a niche powerhouse, led by e-mail marketing, with contests, organic and paid social, paid search, and content-driven strategies.
A Warning For New Online Sellers & Introduction To Method #15:08
Benchmark your email list against top competitors and accelerate growth, but first lock down a magnetic product and brand; use contests as method one to boost signups.
Getting Customer Sign-Ups & Followers For 8 Cents Each6:37
Leverage a contest-driven acquisition framework for your Shopify product launches to generate email signups and followers at about 8 cents per action across email, Pinterest, Instagram, and Twitter.
Dominating With The O.S. Method3:13
Leverage organic social with Facebook and Pinterest to drive traffic to your Shopify site, using Facebook pages and groups to maximize reach.
Dominating With The P.S. Method5:06
Prioritize paid social through Facebook and Instagram influencers, using micro-influencers for niche reach, negotiate image deals, and deploy retargeting tied to site visits and emails to drive Shopify product launches.
Dominating With The 2nd P.S. Method5:44

Course Summary1:22
Course Workbook For Instant Download0:01
Download this digital copy of our Shopify Growth Hacking Workbook!
Bonus Lecture: Join Our Winning On Shopify Inner Circle Program8:27
Join us at: https://www.winningonshopify.com

In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle!

Here is a testimonial we recently received from one of our students:

“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer

The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!

In The Innter Circle Program We Provide:

Monthly indepth video training on e-commerce topics!
Implementation coaching for amazon and Shopify (and other platforms).
Inspiration & exposure to best-practices via interviews & webinars!
A private FB group of likeminded entrepreneurs

Join us at: https://www.winningonshopify.com

Thanks for watching our last lecture!

Jason Miles & Kyle Hamar

Requirements

You should have online selling experience at a beginner level.

Description

Going through the process of finding, testing, launching, and scaling-up a product can be a huge challenge. There are a lot of decisions along the way - and sometimes you have hard choices to make. This course is designed to take the best practices from 3 fantastic sources - and boil it all down into a logical 4-part framework so you can master the process quickly and easily. We call the 4-stage process the "Shopify Growth Hacking Framework".

Join us for this 4 hour training. Learn how proven top 1% Shopify site owners sell their products, build their brand, optimize for income, and install themselves as niche powerhouses. The 4-Stage Framework was developed as your instructor, Jason Miles, worked with 3 important sources of information:

First, he worked with over 7,000 Shopify site owners through his popular Udemy course Shopify Power.

Next, he looked at the top 1% of all Shopify sites (based on worldwide site traffic). These sites are crushing it and looking at their work provides important clues to Shopify mastery.

Finally, Jason's own Shopify site experience. His site (Pixie Faire) is ranked in the top 500 of all Shopify sites, (out of over 500,000) based on worldwide site traffic and regularly does 50,000 to 60,000 transactions per month.

***Important Note *** This course is for non-technical entrepreneurs, online sellers, and small business owners, it is not a technical course. It will not provide indepth technical training or Shopify site setup details. It is also not a "hacks/tips/tricks" course. It presents a logical 4-stage framework for product launch activities using Shopify as the e-commerce platform.

About The Instructor: Jason Miles has been featured by Shopify as one of their most popular case studies. His popular Udemy course Shopify Power is the #1 Bestselling E-commerce course on Udemy and he regularly partners with top online sites such as Social Media Examiner, Profnets, American Marketing Association, PRNewswire, and others. His work has been been featured in the Huffington Post, CNET, IBMConnect, and other top sites. He is the author of 3 books published by McGraw Hill and available in bookstores worldwide, Pinterest Power, Instagram Power, and Youtube Marketing Power. Jason also teaches Online Marketing as an Adjunct Professor at Northwest University in Seattle Washington.

Who this course is for:

Amazon FBA Sellers, Online Sellers, and Home Business enthusiasts
Shopify site owners that want a proven system for scaling up both traffic and net income
Private Label business owners looking to go from a product to a real viable e-commerce business

Shopify Product Launches: A 4-Stage Framework For Success

What you'll learn

Explore related topics

Course content

Shopify Growth Hacking Growth Framework Stage One9 lectures • 47min

Shopify Growth Hacking Framework Stage Two7 lectures • 35min

Shopify Growth Hacking Framework Stage Three9 lectures • 48min

Shopify Growth Hacking Framework Stage Four7 lectures • 40min

Course Wrap Up And Next Steps Challenge For Advanced Students3 lectures • 10min

Requirements

Description

Who this course is for: