Shopify: Your Essential Guide to E-commerce Success
What you'll learn
- Review of the Shopify platform and its integration possibilities
- How to choose theme based on your products and needs
- Things to consider before you start working on a website
- Fundamentals of SEO for your online store
- How to build a semantic core
- How to prepare content and write effective commercial texts
- Design of the home page and work with blocks
- How to create and fill system pages, sections, product cards, etc.
- Integration of payment systems
- Setting up shipping profiles
- How to work with domain name
- Internal Shopify analytics and GA4
- Connecting FB Pixel and Google Merchant
- Plugins to promote your site and simplify your work processes
- How to launch advertising campaigns and work with Google Shopping
- Email Marketing for e-commerce
Requirements
- There are no special requirements or skills needed
Description
Whether you’re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you’re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It’s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.
If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify's robust features, this course is for you. By the end of it, you’ll be equipped with everything you need to build your online store and run it successfully.
What will you learn in this course?
After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools
Learn how to perform basic SEO tasks before you start working on the website
Find out more about keywords and collecting semantic core
Explore some common issues while creating your website and their solutions
Discover how to write effective commercial content
Learn how to design the home page and fill all pages and sections
Get to know about the integration of payment systems
Learn how to choose a domain name and connect it
Work with analytics - both internal and GA4
Connect Facebook Pixel and Google Merchant
Create compelling video content using Minta
Learn effective cross-selling techniques with ReConvert to boost your sales and customer loyalty
Explore how to work with various plugins for site promotion
Learn how to run advertising campaigns and promote the site with a minimal budget and for free
Connect email marketing tools and create email newsletters
Get to know more about how to prepare for holiday sales
Find out how to work on your store regularly and what points to consider
YOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP DIGITAL MARKETING PROFESSIONALS:
Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.
Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
Students’ Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee
Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!
Who this course is for:
- E-commerce entrepreneurs aiming to understand Shopify's fundamentals for a successful launch
- Marketers aiming to optimize e-commerce strategies for clients
- Small business owners seeking to expand their business online
- Freelancers venturing into online retail
Instructors
- 4.4 Instructor Rating
- 36,452 Reviews
- 886,452 Students
- 91 Courses
Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 800,000 students worldwide as a Google Academy Trainer and AI enthusiast.
With a master’s degree in search engine algorithms, machine learning, and AI, I’ve worked with Google and Facebook as a Premier Partner since 2017—staying ahead of the curve in AI-driven marketing.
That passion led me to create AIMe Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.
If you’re ready to master AI and stay ahead of the competition, join me at AIMe Academy. Let’s take your skills to the next level!
- 4.4 Instructor Rating
- 4,399 Reviews
- 262,412 Students
- 4 Courses
My name is Yulia Gubanova and I have been working in marketing for about 10 years. In my work, I combine several key roles: managing the marketing department, promoting both B2B and B2C businesses, as well as teaching and managing my own agency Thunder Marketing.
As head of marketing, my goal is to ensure the successful promotion of the company's products and services. I manage a team, develop strategies based on data analysis and thorough market research, and ensure their effective implementation.
In B2B and B2C marketing, I help companies achieve their goals by creating comprehensive marketing strategies that maximize results and ROI. My team and I work with clients at all stages, from developing unique concepts to implementing and monitoring campaigns.
I am also an educator in the field of marketing. I enjoy sharing my knowledge and experience with future professionals, helping them become professionals in the field.
- 4.4 Instructor Rating
- 36,363 Reviews
- 875,089 Students
- 87 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.