
Prepare for Shopify by forming an LLC, obtaining a tax ID and EIN, opening a bank account, securing a credit card for payments and advertising on Facebook, Instagram, Google.
Customize your Shopify store by selecting and tailoring themes, highlighting the dawn theme for speed and native support. Evaluate Shopify supported versus third-party themes, considering catalog size, cost, and maintenance.
Create and optimize a Shopify product from start to finish, including pricing, inventory, variants, SEO, and collections, while planning international shipping, barcodes, and accurate packaging.
Build confidence to learn the full spectrum of e-commerce skills—from store setup to ads and affiliates—through ongoing education and trial by error.
Explore how the Shopify App Store powers automation, featuring QuickBooks connectors, Klaviyo, Shopify email, Shipstation, Dove Tail for affiliates, Zendesk, and the Google Channel to expand sales.
Customize all store notifications and email templates in Shopify and Klaviyo to deliver personalized customer communications, and tailor policies, taxes, and checkout visuals with logos, colors, and typography.
Explore how Shopify analytics provides a view of total sales, sessions, average order value, and conversion rate. Understand traffic sources, devices, and custom reports to measure ROI.
This course will walk you through the high-level basics of a Shopify store
Themes
Dashboard
App Store
Best Practices
If you are wanting to begin your ecommerce journey, Shopify is a great place to start. Shopify's clean, simple, and easy-to-use software enables an individual to create a brand that can seem like it has dozens of employees.
Many people don't even know where to begin, so this mini-course will help you with that. We'll go over the basics of Shopify, some best practices I've learned along the way, and some tips and tricks to get your headed in the right direction. Essentially, you'll have an understanding of what Shopify is and how it works.
You'll also learn how to configure the look and feel of the site with themes and we'll look at configuring payments, shipping, apps, and more. After this course is done, you'll have the background knowledge necessary to spin up your own Shopify store and get started.
This class is an individual section of my much larger masterclass: "How To Create An Online Store: Fundamentals of eCommerce". After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).