Setup Google Analytics for Shopify The Right Way
What you'll learn
- Setup Google Analytics Account
- Setting up goals for sale, add to cart and contact form submissions
- Setting up Checkout Behavior Funnel, Site Search & Filters
- Exclude internal traffic for cleaner data
- Integrating Google Search Console and submitting our site to Google
- A Shopify store
- An Internet connection
- Willingness to learn
With more than 800 thousand merchants using it, Shopify is one of the most popular eCommerce platforms out there.
While it has empowered small and medium sized businesses to get up and running in no time, it’s equally important that those businesses understand the behavior of their customers.
And this is only achievable with a powerful analytics software paired correctly with Shopify. And Google Analytics is undoubtedly the most powerful and popular option out there.
In this course we will learn one and only one thing - that is - to correctly setup Google Analytics with Shopify.
To be honest, to integrate Google Analytics in Shopify, all you have to do is to paste the code provided by Google Analytics in your Shopify store admin. But by doing so, you will be missing out on some great features that Google Analytics provide such as checkout behavior funnel, site search and filters. In this course, we will learn ways to integrate all of them in Google Analytics for our Shopify store.
We will also be setting up goals so you not only track sales but other KPIs including cart additions and contact form submissions.
In the last section of this course, we will be integrating Google Search Console to track keywords that are driving traffic to your website.
And after doing all of this, you will have data that is cleaner and more relevant so you can make better business decisions!
So if you are business using Shopify or you are an agency or a developer working with a Shopify client, join me in this course so I teach you what I’ve learned in the past several years working with Google Analytics and Shopify.
Who this course is for:
- Shopify store owners
- Developers working with Shopify clients
Bilal Shahid is a full-stack developer, instructor and an aspiring internet marketer. Being from an iron-smith and carpentry family background, he likes to build things — digital things.
He speaks at developer meetups and workshops, and teaches web development to millions through his online courses and tutorials. In his spare time, he likes to read books on topics including history, biographies and personal development.
He is currently serving as front-end architect in one of the major global online retailers where he builds solutions for effective online retailing.