Setup Google Analytics for Shopify The Right Way

Name: Setup Google Analytics for Shopify The Right Way
Rating: 4.7 (31 reviews)

Learn to integrate Google Analytics & Google Search Console for your Shopify store to increase sales!

Created byBilal Shahid

Last updated 3/2020

English

English [Auto],

What you'll learn

Setup Google Analytics Account
Setting up goals for sale, add to cart and contact form submissions
Setting up Checkout Behavior Funnel, Site Search & Filters
Exclude internal traffic for cleaner data
Integrating Google Search Console and submitting our site to Google

Course content

6 sections • 18 lectures • 43m total length

Introduction1:52
Learn to integrate Google Analytics with Shopify the right way, enabling funnels, site search, and Google Search Console insights for cleaner data and goals tracking cart additions and form submissions.

Setting Up Google Analytics Account2:27
Create a Google Analytics account for a Shopify site, set up web streams, and enter the site name, address, country, and time zone, then enable demographics reporting.
Integrating the Code in Shopify4:01
Learn how to integrate Google Analytics with Shopify by inserting the snippet, enabling enhanced e-commerce, and verifying real-time visitor activity.
Creating a New View3:23
Create a Google Analytics view for your property named filtered view, set country and time zone, and make it the default view; enable enhanced e-commerce in Shopify and Google Analytics.

Creating Checkout Behavior Funnel4:37
Create a checkout behavior funnel in Google Analytics for Shopify to track contact information, shipping method, and payment method, identify drop-offs, and optimize conversions.
Setting Up Site Search4:25
Learn to configure site search in Google Analytics for Shopify by identifying the search parameter, enabling site search, and analyzing user queries and depth of visits.
Creating a Filter for Referrals2:33
Configure Google Analytics filters to remove referral traffic from Shopify payment providers, using a predefined template or a custom rule to ensure clean data.
Excluding Internal Traffic2:24
Exclude internal traffic from analytics by using a browser extension to block your own IP across devices; install on every device so Google Analytics stops collecting data.

What are Goals and Why Are They Useful?0:56
Define goals that track visitor actions on your Shopify store, including purchases, add to cart, lead form submissions, and pages viewed, and use Google Analytics to inform decisions.
Creating a Goal for Sale4:23
Learn to create a sales goal in Google Analytics for Shopify using a destination goal anchored to the order confirmation page with a funnel through shipping method and payment information.
Creating a Goal for Add to Cart2:29
Create a goal for add to cart in Google Analytics for Shopify by enabling enhanced e-commerce, selecting the add to cart event, and verifying the goal before saving.
Creating a Goal for Contact Form Submission2:32
Set up a destination goal in Google Analytics for a Shopify contact form submission, configure the contact page as the destination, and track every submission.

What is Search Console and How is it Useful?0:51
Discover how Google Search Console helps monitor organic rankings, view search traffic and queries, ensure Google crawls and indexes your site, fix indexing issues, and manage links from other websites.
Adding and Verifying our Website2:10
Add your website to Google Search Console and verify it using the recommended method instead of Google Analytics, by pasting the verification code into the Shopify theme.liquid file.
Adding sitemap.xml to Search Console2:05
Let Shopify generate the sitemap.xml automatically and submit it in google search console to help google crawl and index pages, products, collections, and posts, then resubmit after major changes.
Integrating Search Console with Analytics1:17
Integrate Google Analytics with Google Search Console to view data in Analytics properly. Follow steps in Analytics > Acquisition > Search Console to enable data sharing and add your site.

Requirements

A Shopify store
An Internet connection
Willingness to learn

Description

With more than 800 thousand merchants using it, Shopify is one of the most popular eCommerce platforms out there.

While it has empowered small and medium sized businesses to get up and running in no time, it’s equally important that those businesses understand the behavior of their customers.

And this is only achievable with a powerful analytics software paired correctly with Shopify. And Google Analytics is undoubtedly the most powerful and popular option out there.

In this course we will learn one and only one thing - that is - to correctly setup Google Analytics with Shopify.

To be honest, to integrate Google Analytics in Shopify, all you have to do is to paste the code provided by Google Analytics in your Shopify store admin. But by doing so, you will be missing out on some great features that Google Analytics provide such as checkout behavior funnel, site search and filters. In this course, we will learn ways to integrate all of them in Google Analytics for our Shopify store.

We will also be setting up goals so you not only track sales but other KPIs including cart additions and contact form submissions.

In the last section of this course, we will be integrating Google Search Console to track keywords that are driving traffic to your website.

And after doing all of this, you will have data that is cleaner and more relevant so you can make better business decisions!

So if you are business using Shopify or you are an agency or a developer working with a Shopify client, join me in this course so I teach you what I’ve learned in the past several years working with Google Analytics and Shopify.

Who this course is for:

Shopify store owners
Developers working with Shopify clients

Setup Google Analytics for Shopify The Right Way

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Setting Up Google Analytics3 lectures • 10min

Configuring Funnels, Site Search and Filters4 lectures • 14min

Configuring Goals4 lectures • 10min

Setting Up Search Console4 lectures • 6min

Conclusion2 lectures • 1min

Requirements

Description

Who this course is for: