Setting Up Google Analytics the RIGHT Way for Beginners

Name: Setting Up Google Analytics the RIGHT Way for Beginners
Rating: 4.5 (34 reviews)

Learn the basics and best practices for setting up Google Analytics on your website and tracking visitor data.

Created byJanet Driscoll Miller

Last updated 4/2016

English

What you'll learn

How to properly add the Google Analytics code to your website
Best practices for setting up Google Analytics, including how to set up your profile hierarchical structure and add users
How to link your AdWords account to your Google Analytics profile so you can track data from your search advertising
A-Z terminology to help you understand the main areas and features of Google Analytics

Course content

10 sections • 26 lectures • 1h 33m total length

Before You Get Started1:04
This video includes an important note on achieving the highest streaming quality of the Setting Up Google Analytics the Right Way for Beginners course.
Introduction0:52
This course was designed to help you set up Google Analytics for your website, so you can track valuable visitor data the right way from the beginning.

Pt. 1 - Getting Started with Tag Manager2:19
This lecture will show you how to get started with Google Tag Manager for implementing your Google Analytics code.
Pt. 2 - Adding Tag Manager Code to Your Website1:26
This lecture shows you how to implement your Tag Manager code on your website.
Pt. 3 - Creating a Google Analytics Tag2:52
This lecture shows you how to add tags to your Analytics container in Tag Manager.
Using the Google Tag Manager Step-by-Step PDF Guide1:00
Download this cheat-sheet to help guide you through integrating your Google Analytics account with Google Tag Manager.

Pt. 1 - Checking the Code Installation1:12
Once your Google Analytics tracking code is implemented, you will need to check to make sure it's tracking properly. This lecture will show you how to check that the code is implemented.
Pt. 2 - Verifying Installation1:21
Not sure if your Google Analytics tracking code is installed correctly? This lecture will show you how to find out.
Checking Your GA Code Step-by-Step PDF Guide1:00
Download this cheat-sheet to help guide you through checking your Google Analytics code is properly installed and your Google Analytics account is receiving data.

Pt. 1 - Introduction0:32
Reports provide you with the crucial data you need about your website. This lecture is an introduction to creating views and reports within your Google Analytics property.
Pt. 2 - Creating Report Views4:19
This lecture dives into the steps for creating a report view in Google Analytics, including how to filter out data you don't want to see.
Creating Report Views Step-by-Step PDF Guide1:00
Download this cheat-sheet to help guide you through creating a report view in Google Analytics.

Pt. 1 - Introduction1:39
Do you advertise on AdWords? You can track data from AdWords in Google Analytics! This lecture is an introduction to linking your AdWords account to your Google Analytics account.
Pt 2. - Linking an AdWords Account to Google Analytics8:07
This lecture provides the step-by-step process for linking your AdWords account to Google Analytics.
Linking AdWords to Google Analytics Step-by-Step PDF Guide1:00
Download this cheat-sheet to help guide you through linking your AdWords account to your Google Analytics account.
Linking Webmaster Tools to Google Analytics Step-by-Step PDF Guide1:00
Download this cheat-sheet to help guide you through linking Webmaster Tools to Google Analytics.

Terminology and Organization16:55
Now that your Google Analytics account is set up, this lecture will explain some of the main reports and terminology you need to know to understand those reports, as well as the organization of reports in Google Analytics.
Additional Reading0:05
We hope you enjoyed this course and received some valuable information from it! If you would like to learn more about common Google Analytics issues and some of it's most under-utilized features, please review the following articles.
Google Analytics Reports Course0:14
Getting the Most Value from Google Analytics37:23

Requirements

Website
Ability to add code to your website (either yourself or through your webmaster)
Basic understanding of web and digital marketing terminology
A desire to track and learn from the people visiting your site

Description

Data is essential for making informed decisions about your website. You need to know more about your visitors, like where they’re coming from, how they access your website, and what content they’re interested in. This is why Google Analytics is an essential tool for uncovering the data that will provide these insights and allow you to take action.

During this course, you’ll learn the basics of Google Analytics so you can implement on your website, understand the reports available, and begin tracking your visitors’ behavior on your website.

***Updated Content***

Several new guides have been added to the course. After each section, you will find a step-by-step guide to completing important tasks mentioned in the previous videos. Feel free to download these PDFs for later use.

If you have any questions about the guides or set-up process, please post them in the discussion area, where Janet Driscoll Miller, a Google Analytics certified expert, can answer your questions.

Who this course is for:

Do you have a website? Do you want to track your visitors and gather more data about their visits? Google Analytics can help you with this, and this course is definitely for you!

Setting Up Google Analytics the RIGHT Way for Beginners

What you'll learn

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Course content

Introduction2 lectures • 2min

Hierarchical Structure1 lecture • 2min

One Property Per Site1 lecture • 2min

Set Up An Account2 lectures • 6min

Tag Manager4 lectures • 8min

Checking the Code3 lectures • 4min

Reports3 lectures • 6min

Adding Users2 lectures • 5min

Linking AdWords4 lectures • 12min

Additional Resources4 lectures • 55min

Requirements

Description

Who this course is for: