A classic course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?   This video was recorded years ago, but the content still matters.

This project you’re working on, the new business or offering, what sort of value does it create?   

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage.    

This is a master class for leaders, marketers, managers and freelancers.   

What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.   

Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 21 bestselling books, started successful companies, but mostly, he’s a teacher.   

In this class 2018 class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.   

Go make a difference. This course will help make that possible.