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Services Marketing In Totality
Rating: 4.2 out of 5(27 ratings)
83 students

Services Marketing In Totality

service recovery strategies, service failures, service encounters, customer role in service delivery
Created byEric Yeboah
Last updated 3/2026
English

What you'll learn

  • Enable people to fairly understand the challenges involved in service delivery
  • Learn about the characteristics of services
  • Learn about the dimension of service quality
  • Become knowledgeable on service encounters
  • Understand customers response to service failures
  • Learn about the cause behind service switching
  • Understand service recovery strategies
  • Understand service quarantees
  • Understand customer roles in service delivery
  • learn how to manage service promises
  • Learn about consumer evaluation process for services
  • How to ensure quality services as a business

Course content

13 sections50 lectures2h 25m total length
  • Introduction2:25
  • Introduction to services2:32

Requirements

  • Desire to learn more about service quality
  • No special requirement

Description

Base on my research, by 2025 millions of additional new jobs will be added on the internet, this means services jobs will still be abundant than product oriented jobs, so we need to take good care and understand in detail services marketing.

  Because of the challenges associated with services it is important we understand services marketing in other to market the services effectively and efficiently. The characteristics of services make it unique in understanding it in detail to enhance the work of the services marketing concept. It is very important that we should not take any customer for granted, the survival of any business depend on the customer, it is better companies train their employees well so that they can handle customers in a professional way.

Delivery good services to customer is a great competitive advantage. Ensuring your services as a business requires    a focus on consistency, quality control, customer experience, and operational efficiency. A successful service-based business relies on building trust through reliable, high-quality, and consistently delivered services. Establish clear processes: define step-by step procedures for every service, from initial inquiry to project completion. This ensures consistency regardless of who delivers the service. We must understand that customer consisten quality is very important, ensure that every intraction. Whether online, in-person, or via support channels, meets the same high standard to build brand trust. Clearly communication timelines, processes, and deliverables to prevent misunderstandings and build trust.

Who this course is for:

  • Everybody
  • corporations
  • multinational companies
  • students
  • marketers
  • salespeople
  • business owners
  • employees
  • all service delivery companies
  • Directors
  • Consultant
  • COO
  • CEO