
In this comprehensive service accommodation course, your host and mentor Jahangir Guseynov, an experienced entrepreneur with over seven years of expertise in the industry, will guide you through the essential aspects of building a thriving service accommodation business from scratch. Throughout the course, you will gain valuable insights into sourcing properties, structuring deals, managing operations, and marketing your business effectively. With a focus on practical strategies and real-world examples, your mentor will share their knowledge and experience to help you navigate the challenges and opportunities in the service accommodation sector, setting you on the path to success.
In this module, users can expect to learn about:
The concept of service accommodation and its increasing popularity among travelers worldwide.
Different types of properties that can be used for service accommodation, such as apartments, houses, hotel rooms, and even canal boats.
Planning use classes in England and how they apply to service accommodation businesses.
The importance of understanding and complying with local regulations and authorities when operating a service accommodation business.
Mortgages and buy-to-let products available for service accommodation businesses.
Leasehold properties and their implications for service accommodation businesses in the UK.
Tax considerations, such as interest rate relief and Value Added Tax (VAT), and the importance of seeking advice from accountants and legal advisors.
Licensing and the differences between service accommodation and assured tenancy agreements.
In this module, titled "Area and Deal Analysis," users will learn how to identify and analyze ideal locations for a profitable service accommodation business. The module covers three main aspects:
Supply and demand analysis: Users will learn how to assess the supply and demand dynamics in a given area to determine its suitability for service accommodation. Factors such as high occupancy rates, premium locations, and year-round demand are discussed.
Area analysis: The module teaches users how to evaluate an area's potential for service accommodation by considering factors such as transport links, business orientation, and tourist demand. Users will learn how to differentiate their offerings from competitors to increase occupancy and rates.
Competitor analysis using Airbnb and Booking.com: Users will be shown how to analyze competitors' pricing strategies, apartment sizes, and occupancy trends using real-life examples from popular online booking platforms. This analysis will help users make informed decisions about their own service accommodation business.
The module emphasizes the importance of selecting the right location and understanding market dynamics to maximize profitability. Users will also be introduced to advanced strategies for increasing occupancy and rental income, which are covered in more detail in the course's advanced modules.
In this module, titled "Deal Structuring and Finance," users will learn about various risk and reward models for structuring service accommodation deals. The module covers four main components:
1. Risk and reward analysis: Users will understand the importance of evaluating both the potential rewards and risks associated with service accommodation investments. The module emphasizes the need to find win-win solutions that align with the goals of all parties involved, including the user, vendors, and joint venture partners.
2. Guaranteed rent model: Users will learn about the guaranteed rent model, also known as the "rent-to-rent" model. In this approach, the user pays a fixed monthly rent to the landlord, regardless of occupancy. While this model offers potentially high rewards, it also carries a higher level of risk, as the user is responsible for paying rent even during vacant periods.
3. Vendor joint venture model: The module explores the vendor joint venture model, where profits are split between the user and the landlord after accounting for costs. In this model, the user and landlord share responsibilities for expenses such as cleaning, laundry, fees, mortgages, and insurances. This approach offers a more balanced risk and reward profile compared to the guaranteed rent model.
4. Agency model: Users will discover the agency model, where they act as a letting agent and receive a percentage of the total turnover generated by the property. In this model, the user covers maintenance and cleaning costs from their commission, while the landlord remains responsible for paying bills and does not receive a fixed income. This model can be attractive to landlords seeking higher rental returns, but it also involves a variable income stream.
Throughout the module, users will gain insights into the factors to consider when choosing the most appropriate deal structure for their service accommodation business. The module also references advanced courses and one-on-one coaching opportunities for users seeking more in-depth guidance on contract analysis and real-world case studies.
In this module, titled "Marketing," users will learn about effective strategies for marketing their service accommodation properties to maximize occupancy and revenue. While the module provides a general overview of the topic, it also references advanced courses and training opportunities for more in-depth guidance. The module covers three main aspects:
1. Customer segments: Users will learn how to identify their ideal customer based on the location and characteristics of their service accommodation property. The module emphasizes the importance of understanding whether the area attracts business travelers, tourists, or families, as this information will guide the marketing approach and property design.
2. Branding and photography: The module stresses the significance of creating a strong brand image and using high-quality, professional photography to make a positive first impression on potential guests. Users will understand the value of investing in professional photography to attract more bookings and generate higher revenue.
3. Direct bookings and website creation: Users will discover the benefits of encouraging direct bookings through their own website. The module shares the example of "Corporate Lux," a website created by the course instructor to redirect clients from third-party platforms. By promoting direct bookings, users can help guests save on platform fees and foster customer loyalty. The module recommends having a portfolio of at least five apartments before creating a direct booking website.
Throughout the module, users will gain insights into the key considerations for effectively marketing their service accommodation business. The module also highlights the importance of leveraging popular platforms like Booking.com and Airbnb, although a detailed comparison of these platforms is not provided within the scope of this module.
In this module, titled "Operations," users will learn about the key operational aspects of running a service accommodation business. While the module provides an overview of the main topics, it also references advanced courses that offer more comprehensive guidance. The module covers four main areas:
Check-in procedures: Users will discover various methods for handling guest check-ins, including in-person meet and greet, key boxes, and electronic smart locks. The module emphasizes the importance of providing clear instructions to guests prior to their arrival and ensuring the security of the property.
Cleaning process: The module explores different cleaning options, such as in-house cleaning staff or outsourced cleaning companies. Users will learn the significance of establishing standard operating procedures, performing spot checks, and maintaining a high level of cleanliness to ensure guest satisfaction.
Laundry management: Users will learn about the two main options for managing laundry: in-house laundry or outsourcing to a linen delivery service. The module highlights the potential cost differences between the two options and references advanced strategy courses that teach users how to save money on laundry expenses.
Maintenance and staff management: The module emphasizes the importance of having a reliable team of tradespeople, such as plumbers, electricians, and handymen, to address maintenance issues promptly. Users will also learn about the benefits of employing a multiskilled individual or a dedicated staff member to oversee the maintenance of multiple properties as their portfolio grows.
Throughout the module, users will gain insights into the crucial aspects of operations that contribute to the smooth running of a service accommodation business. The module stresses the importance of systemizing processes from the beginning to enable a hands-off approach to managing the business.
In this module, titled "Business Systems," users will learn about the importance of utilizing various tools and platforms to efficiently store, share, and manage data related to their service accommodation business. The module covers four main topics:
1. Data storage and sharing: Users will discover the benefits of using Google Drive to store and organize their marketing, legal, financial, and operational data. The module explains how Google Drive allows for easy sharing of files with landlords, clients, and team members, streamlining communication and collaboration.
2. Corporate email and communication: The module highlights the advantages of using Gmail for corporate email communication with suppliers and clients. Users will learn how integrating Gmail with Google Drive can simplify their business processes and enhance their professional image.
3. Social media presence: Users will understand the importance of maintaining an active presence on social media platforms such as Facebook, LinkedIn, Instagram, and TikTok. The module emphasizes how regularly sharing updates, activities, and results on social media can help attract potential landlords, retain existing clients, and showcase the growth and quality of their service accommodation business.
4. Training and education: The module stresses the significance of continuous learning and networking within the property industry. Users will be encouraged to attend events, join property investor networks, and participate in advanced courses and coaching programs to stay updated with the latest trends, opportunities, and best practices in the service accommodation sector.
Throughout the module, users will gain insights into the key business systems and tools required to effectively manage their service accommodation venture. The module also touches on the importance of maintaining synchronized calendars, conducting monthly financial reporting for landlords, and leveraging video conferencing tools like Zoom to stay connected with their team, even when traveling abroad.
In this module, titled "Business Systems," users will learn about the importance of utilizing various tools and platforms to efficiently store, share, and manage data related to their service accommodation business. The module covers four main topics:
1. Data storage and sharing: Users will discover the benefits of using Google Drive to store and organize their marketing, legal, financial, and operational data. The module explains how Google Drive allows for easy sharing of files with landlords, clients, and team members, streamlining communication and collaboration.
2. Corporate email and communication: The module highlights the advantages of using Gmail for corporate email communication with suppliers and clients. Users will learn how integrating Gmail with Google Drive can simplify their business processes and enhance their professional image.
3. Social media presence: Users will understand the importance of maintaining an active presence on social media platforms such as Facebook, LinkedIn, Instagram, and TikTok. The module emphasizes how regularly sharing updates, activities, and results on social media can help attract potential landlords, retain existing clients, and showcase the growth and quality of their service accommodation business.
4. Training and education: The module stresses the significance of continuous learning and networking within the property industry. Users will be encouraged to attend events, join property investor networks, and participate in advanced courses and coaching programs to stay updated with the latest trends, opportunities, and best practices in the service accommodation sector.
Throughout the module, users will gain insights into the key business systems and tools required to effectively manage their service accommodation venture. The module also touches on the importance of maintaining synchronized calendars, conducting monthly financial reporting for landlords, and leveraging video conferencing tools like Zoom to stay connected with their team, even when traveling abroad.
In this module, titled "Dealing with Problems," users will learn about common issues that may arise in the service accommodation business and how to effectively handle them. The module covers six main topics:
1. Unhappy clients: Users will understand the importance of making a good first impression and maintaining clear communication with clients. The module emphasizes the need for a dedicated communication team to assist clients promptly and highlights the value of compromise tactics to resolve issues while minimizing financial losses.
2. Damages to the property: The module addresses the inevitability of property damage and stresses the significance of conducting thorough due diligence on guests before allowing them access to the property. Users will learn how to gather photographic evidence and open cases with booking platforms to resolve damage-related issues.
3. Keys not returned: Users will discover strategies for penalizing guests who fail to return keys and ensuring that guests respect the property's rules and regulations.
4. Smoking on the property: The module emphasizes the importance of clearly communicating rules and expectations to guests across all booking platforms to prevent issues like smoking on the premises.
5. Unwanted guests: Users will learn how to identify and prevent problematic guests from booking their properties. The module highlights the potential consequences of allowing unwanted guests, such as contract termination with landlords, and stresses the importance of proper due diligence.
6. Emergency calls: The module discusses the need for an emergency contact number and a virtual assistant who is available during the same time zone as the guests. Users will learn how to select, train, and manage virtual assistants to ensure they provide the highest standard of service.
Throughout the module, users will gain valuable insights into problem-solving strategies and the importance of having robust systems in place to minimize the impact of potential issues on their service accommodation business. The module also references advanced courses that offer more in-depth guidance on handling specific situations and optimizing business processes.
Are you tired of "gurus" who don't run actual serviced accommodation businesses? Most courses are taught by people who DON'T actively manage properties, leaving you with outdated information and unrealistic promises. It's time to learn from the real specialists.
Imagine landlords handing you the keys to £1.5 million flats by earning 20-30% more rent than long lets with your service with just a few hours of work per week. That's the power of our proven system, led by industry pioneer Jahangir Guseynov. With 9 years of active serviced accommodation management and a 95% client retention rate, we don't just tell you about it – we show you how to DO it.
What's Included In The Modules:
- Comprehensive 13-module online course for serviced accommodation success
- Master fundamentals and leverage cutting-edge tools (Airbnb Analyzer, AI)
- Learn proven strategies for sourcing deals, financing, marketing, and operations
- Navigate common challenges and maximize earnings through affiliate partnerships
- Ideal for beginners and experienced professionals looking to scale their business
This Exclusive Opportunity is Perfect for You if:
- You're ready to scale your existing SA units to the next level
- You're seeking high-level support and networking with like-minded peers
- You're committed to accelerating your growth and taking your SA business to new heights