
Kick off your search engine optimization journey as an absolute beginner and gain your first basic foundation in SEO for websites.
Explore what search engines are and why Google dominates the market, capturing about 91.8 percent of global share. Focus your search engine optimization efforts on Google.
Google's search results show product listing ads, top ads, and local results, while organic results shrink, with questions and answers, highlighting need to optimize for seo to drive traffic.
Explore the four foundations of seo: technical, structure, content, and links, and learn to reach the first page of Google via Google My Business or a well-optimized website.
Discover why brand search drives traffic and how to optimize your brand’s search results with ads, site links, and Google my business for free, lasting visibility.
Explore how keywords drive SEO by analyzing search phrases and variations to rank for multiple keywords, attract traffic from real user queries, and avoid invented terms.
Identify keyword categories—brand terms, generic terms, category and product names, information terms, and local terms—and map them to long-tail keywords such as house and modern one-story house to boost traffic.
learn to structure your website with keyword-driven architecture from a home page to category pages, subcategories, and product or content pages, ensuring all pages are interlinked to avoid orphan pages.
Learn how to optimize on-site elements, including titles, meta descriptions, headlines, images with proper final names and alt text, and concise, high-quality content to improve rankings and drive traffic.
Understand how small technical mistakes can affect crawlability and ranking. Learn how crawlers index pages via internal links, and how robots.txt and noindex impact indexing, ranking, and serp click-through.
Explore internal, external, and backlink types and how they affect your site’s authority and ranking, and learn to build high-quality backlinks while keeping external links relevant.
Conclude the SEO for absolute beginners course, invite reviews, and promote the deeper 'search engine optimization made easy' course for advancing from beginner to pro, with access to questions.
After being in the SEO industry for about 10 years I have found a lot of situations where people really want to learn the basics of SEO as quickly as possible - to be able to talk to a consultant about it, to evaluate a proposal or to know if it is a field they want to dig deeper into and get more actionable knowledge.
Because of these requests I decided to make this course - and to keep it as cheap as possible.
I keep the lessons as short and to the point as possible - and we are not assuming that you have a website. Enroll as you are and learn the basics about search engine optimization.