SEO for WordPress: How to Rank Higher & Drive More Traffic
4.2 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,013 students enrolled

SEO for WordPress: How to Rank Higher & Drive More Traffic

SEO for WordPress best practices to achieve higher search rankings and get free traffic from Google, Bing and Yahoo.
4.2 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,013 students enrolled
Created by Craig Rentmeester
Last updated 11/2019
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Achieve higher organic search rankings on Google, Bing and Yahoo!
  • Drive more traffic to your website or blog.
  • Expert instruction from an internet marketing consultant with 10+ years SEO experience
  • Understand how search engines work
  • Research popular keywords and effectively target your website content for SEO purposes.
  • Properly structure your WordPress website for search engine optimization
  • Discover new off-site SEO link building methods to strengthen your domain's authority.
  • Hands-on workflows that you can replicate to improve your website.
  • WordPress Website or Blog

This SEO for WordPress online training course you will learn teach you how to optimize your website using on-site and off-site SEO best practices.

This isn't a get-rich-quick scheme that promises #1 rankings overnight. Actually, it's the opposite. It is a tried-and-true SEO process use with my consulting clients.

This course contains verifiable strategies and techniques for ranking highly in organic search for targeted keywords so you can drive more traffic to your website or blog. It's much more than a simple demonstration of Yoast's SEO for WordPress plugin. It's a proven, step-by-step process for increasing your rankings and traffic.

This course features overview lectures in each section where I break down SEO concepts to help you understand how search engines work and why certain tasks are important. Then, you will see examples of best practices using WordPress SEO tools and WordPress plugins available at no cost to you. Then, you will learn how to improve your website's domain authority, through off-site SEO, as I walk you through link building methods. Plus, you will get demonstrations and recommendations for professional SEO tools that will make you more productive.

I have been executing SEO campaigns and developing custom WordPress solutions for 10+ years. Now, I have spent countless hours preparing training video lectures, slides and reference materials for Udemy so that you will fully understand how search engines work and how to improve your search engine rankings.

Check out the course topics below, and sign up for this class to get started.

Course Topics include:

  • SEO statistics and trends.

  • How search engine rankings work.

  • Search engine ranking factors.

  • Conducting keyword research.

  • Planning your WordPress website structure for maximum search engine visibility.

  • Best practices in page structure within WordPress.

  • Creating custom page titles and meta descriptions with Yoast's SEO for WordPress plugin.

  • Blogging for SEO.

  • Creating and submitting an XML sitemap to Google Search Console and Bing Webmaster Tools.

  • Mastering off-site SEO.

  • Domain and Page Authority.

  • Ways to build links.

  • SEO Data and Reporting.

  • Improving your website speed.

  • Things you should avoid so don't get penalized by search engines.

Plus, I will be updating this course with new lectures and bonus materials to keep you informed about new SEO techniques for WordPress in the future.

Who this course is for:
  • Entreprenuers
  • Small business owners
  • Website Designers and Developers
  • Marketing Professionals
  • Content Managers using WordPress that want to understand SEO
  • Writers and Bloggers using WordPress and want to understand SEO
  • This course is not for people looking for a get-rich-quick approach to SEO.
  • This course does not teach any black hat SEO techniques.
Course content
Expand all 44 lectures 02:15:48
+ Quick Introduction
1 lecture 00:45

Welcome to SEO for Wordpress.

Please share your Name, what City/State/Country you're from and the Website Your Are Optimizing in the discussion section. It's always interesting to hear where you're from and what you're working on.

Preview 00:45
+ Background Information
2 lectures 04:10

Learn about the latest happenings in SEO, including where people search, what they click on and recent trends.

Preview 04:10

A quick SEO reference guide to make sure we are speaking the same language. This is useful if you get stuck on a term you haven't heard before. This will make communicating with internet marketing professionals, SEO consultants, and saavy designers and developers easier.

Glossary of SEO Terms (Printable PDF)
2 pages
+ How Search Engines Work
4 lectures 12:59

Learn about relevancy and authority, and what search engines are looking for when indexing and ranking websites.

Preview 02:28

This printable chart from Search Engine Land shows on-site and off-site SEO ranking factors that you can optimize in order to achieve high organic search rankings. Print it out, and hang it by your desk for reference.

Search Engine Ranking Factors - Updated for 2019

The first part of SEO is understanding how search engine results get displayed. During this lecture, you will learn how search engines display results, and how you can influence information that is shown for your WordPress website or blog.

Preview 03:40

Learn about the various types of content that get displayed in search results.

Demonstration: How Search Engines Displays Results
Quick Quiz on How Search Engines Work
2 questions
+ Conducting Keyword Research
4 lectures 16:45

Learn why keyword research is important for SEO and tools you can use to conduct keyword research.

Keyword Research Overview

Background information for the keyword research and on-site SEO example that comes next in the training session.

Keyword Research Background Information

See how to use the Google AdWords keyword planner effectively to identify popular keywords that prospects are searching for.

Demonstration: Using the Google AdWords Keyword Planner

See how to use keyword research to plan your WordPress website structure so that you're targeting keywords effectively.

Planning Your Website Structure
Quick Quiz on Keyword Research
2 questions
+ On-site SEO: Optimizing Your WordPress Website
11 lectures 27:50

See how to set your permalink structure in WordPress so your site uses clean, search-engine friendly URLs.

Demonstration: Setting up Clean, Search-Engine Friendly URLs in WordPress

Learn about the benefits of using the Yoast SEO Plugin for WordPress vs. any other SEO plugins.

Yoast SEO Plugin Overview

Learn how to install the Yoast SEO plugin for WordPress on your website or blog.

Demonstration: Installing Yoast's SEO Plugin

This lecture provides an overview of the various elements you should configure and specify in order to have a properly optimized WordPress page or post.

Creating a Proper Page Structure in WordPress

Live demonstration showing how to create custom page titles and meta descriptions for a page within WordPress. Important for SEO as this information appears on search engine results pages.

Demonstration: Page Structure Creating Custom Page Titles and Meta Descriptions

Page titles are important for SEO. Here is a quick recap of best practices for page titles.

Page Title Tips

A quick recap of best practices for meta descriptions.

Meta Description Tips

Live demonstration showing how to create optimized body content and then format it properly. You will also see hwo to apply Heading tags (H1, H2, H3) and create inter-page links from one page to another related page within WordPress.

Demonstration: Body Content, Headings and Inter-Page Links

In this live demonstration you will learn how to:

  • Properly compress your images for fast load times.
  • Customize image filenames.
  • Upload and add your images to a page or post within WordPress.
  • Add alternate text to your images.

Demonstration: Adding and Optimizing Images in WordPress

See a demonstration and explanation of the content analysis SEO tool within the Yoast SEO Plugin for WordPress.

Demonstration: Content Analysis with the Yoast SEO Plugin and On-Site SEO Recap

Black hat SEO tactics to avoid because they can get you placed in the supplemental index or banned from search engines.

Things to Avoid when doing on-site SEO
+ Blogging for SEO
3 lectures 13:01

Learn about the benefits and importance of blogging for SEO purposes, as well as things to consider before starting a blog.

The importance of Blogging for SEO Purposes

A demonstration on how to set up blog categories within WordPress.

Demonstration: Setting Up Blog Categories for SEO

A demonstration on applying tags properly to blog posts within WordPress.

Demonstration: Choosing Tags for Your Blog Posts
Quick Quiz on Blogging Best Practices
2 questions
+ XML Sitemaps
3 lectures 09:20

XML sitemaps list the URLs of your website and/or blog, and ensure that all of your content gets crawled by search engines.

XML Sitemap Overview

See how to submit your XML sitemap to the Google Search Console, formerly known as Google Webmaster Tools. Unlock new SEO data that can help you optimize your site faster.

Demonstration: Submitting your XML sitemap to Google Search Console

See how to submit your XML sitemap to Bing Webmaster Tools and unlock new SEO data that can help you optimize your site faster.

Demonstration: Submitting your XML Sitemap to Bing Webmaster Tools
+ Site Speed
3 lectures 11:40

Learn how to use Google PageSpeed Insights, and a free tool from to discover potential problems with your website's load times.

Demonstration: How to Test Your Page Speed

A quick recap of various ways you can improve your site speed, which will help with SEO.

Tips for Improving Your Site Speed

In this section you will learn about the various ways you can host your website, and receive recommendations on great hosting companies for WordPress websites.

Choosing a Great Hosting Company for WordPress
Quick Quiz on Site Speed
2 questions
+ Off-site SEO
5 lectures 16:32

Before we get into off-site SEO, it's important that you understand links, including what they are and how they impact a website's search engine ranking.

Preview 04:04

Learn the differences between Domain and Page Authority so you can better understand the importance of link building and the impact it has on SEO.

Preview 01:46

Learn 25+ proven ways you can safely build links to your website or blog. Link building is imporant for SEO, because it provides your domain with credibility.

Ways to Build Inbound Links to Your Website

Building inbound links is critical for SEO. This printable PDF document outlines 28 methods you can use to build inbound links to your website.

Ways to Build Inbound Links (Printable PDF)
3 pages

SEO pitfalls to avoid when link building so you don't get penalized by search engines.

Things to Avoid when Link Building
Quick Quiz on Link Building
2 questions
+ Bonus: Popular SEO Tools Overview
2 lectures 07:01

See how the Open Site Explorer from SEO Moz can give you a quick look at your competition.

Open Site Explorer from SEO Moz

Raven Tools is a premium SEO software tool that allows you to research your website and your competitor's website. It can make managing SEO campaigns faster and easier.

Using Raven Tools