SEO Audit - Find & Fix The Most Common SEO Issues On A Site

Learn the agency's 15-step seo audit checklist to identify and fix the most impactful site issues before implementing seo work like building backlinks, with a downloadable resource and real-world results.

Discover what an seo audit is, how Google works at its core, the four parts of a comprehensive seo audit, and the tools to crawl and assess a site.

Learn how an SEO audit reveals issues like poor on-page SEO and slow load times, and why audits from day one help Google crawl, index, and rank pages.

Discover the four parts of every seo audit—technical, on-page, off-page, and general—and learn how to categorize, digest, and fix the most common site issues with a practical master checklist.

Identify seo audit tools, focusing on Screaming Frog as a free option for sites under 500 pages. Learn to crawl sites, find broken links, and analyze titles and meta descriptions.

Perform your first site crawl with Screaming Frog, uncovering pages, titles, meta descriptions, and header 1 and header 2 data. Explore site structure visuals and export options to audit seo.

Discover how to spot technical seo issues by checking multiple site versions, verifying xml sitemaps, testing page speed, and ensuring mobile friendliness for Google's mobile-first index.

Ensure only one version of the site is browsable by redirecting all other http/https and www variants to the main https version, boosting security, trust, and rankings.

Review the XML sitemap to ensure important pages are indexed by Google, avoid noindex errors, and use Google Search Console to fix excluded URLs.

Evaluate page speed with GT Metrix or Page Speed Insights to ensure every page loads within three seconds, testing from London and applying four optimizations: images, requests, minification, caching.

Verify your site is mobile friendly using Google's mobile friendly test or Chrome's device toolbar, and understand how mobile-first indexing affects Google rankings.

Audit on-page optimization by reviewing 404 pages, URLs, titles, meta descriptions, and heading tags H1 and H2, then check for duplicate and thin content, broken links, and internal link structure.

Audit website URLs by finding dead pages and optimizing for new sites, using the biggest keyword, avoiding keyword stuffing, and keeping URLs short for clear Google understanding.

Audit a site's page titles with Screaming Frog, export to CSV, and rewrite titles under 60 characters by front-loading keywords, including variations, staying natural, and avoiding repetition.

Audit your site's meta descriptions to boost CTR by including keywords and crafting questions, keep descriptions under 155 characters, and update the snippets in WordPress with Yoast or in HTML.

discover how to optimize headings with one keyword-rich H1 and relevant H2s, plus H3s as needed, written naturally; see photo booth hire in Leeds as an example.

Identify exact and near duplicates across your site with Screaming Frog, review duplicate details to confirm identical content across URLs, and apply redirects to consolidate to a single final version.

Identify thin content on a site by using a Screaming Frog crawl to flag pages under 350 words, then beef up key service pages and blog posts to improve SEO.

Learn to locate broken links and 404 pages using Google Search Console and Screaming Frog, identify the pages linking to them, and fix with updates or 301 redirects.

Analyze a site's internal link structure to boost page authority and relevancy by examining inlinks, using visualizations like crawl tree and directory tree graphs, and identifying internal linking opportunities.

Audit a site’s offpage seo problems by examining its backlink profile, focusing on the single critical check in this concise section of the seo audit course.

Assess a site's off-page SEO by evaluating domain authority and referring domains with MozBar and tools like Semrush or Ahrefs to guide optimization.

Learn to audit a website for general problems beyond technical, on-page, and off-page issues, and analyze organic traffic and brand visibility to track progress.

Analyze a site's monthly organic traffic to spot patterns, spikes, and declines; use Google Analytics and Semrush to compare all-time trends and identify core issues affecting rankings.

Finish the course by applying a four-part manual SEO audit to build a strong foundation and boost your chances of ranking on the first page of Google.