SEO Training & Link Building: Backlinks And Keyword Research

In the previous section I explained how to define your target audience and how important it is to make a good positioning in SEO. Now I will explain how to track the positioning of your web and your competitors in Google in excel monthly. As you will see, it is about making a template that you can modify perfectly. But before, why is it important to do an Excel with the tracking of your Web? Very simple, because it’s the only way to have a real history of your positioning every month. There are many applications, very good ones, which indicate the position you have for each keyword, however, there are times your page may appear in first and second place, and it is important to highlight it, the application only has the best position.

Now that you know how to place the keywords categories in the excel sheet, you can do a research and expansion. One of the main ways to expand your campaign is by a keyword research to discover new niches to explode.  Where do we start? First of all it is imperative to review your keywords strategy. I will explain how to establish an efficient structure. So make sure that keyword matches are appropriate, maintaining the balance between traffic volume and keyword quality, and confirm that you have negativized those terms that are far from your goals.

Keyword analysis and planning is one of the first steps when embarking on an SEO strategy. Luckily, there is a tool that can help you with this analysis so that you can outline the best ways to optimize your website according to the results that this analysis throws you. Google's AdWords Keyword Tool is a tool that has been replaced with Keyword Planner. Keyword Planner is still a free tool that helps you search for keywords and create ads on Google. 

This is much related to the use of keywords, and is the basis of what will be your SEO strategy: knowing how to integrate them to your website or blog is one of the techniques that will significantly rise the positioning of this. Search engines often use algorithms to define the tops of your lists. First there are certain things that you should know and take into account when generating an SEO, and is to know your users. 

Doing a Gaps search on Google is something that the content creator must do to identify valuable search positions that you do not currently have. Consider the volume of searches for a particular term (remember that there must be people looking for what you are going to write), check out what the competition has written to appear in the results and you will surely have ideas of the content type original you miss. 

In essence, a gap analysis answers two questions: "What situation are we in? (the current status) and where do we expect to be? (a forward-looking statement). A gap analysis can be known as gap-need analysis, needs analysis or even evaluation. Call it the way you want, the basic principle will always be the same: find solutions to problems that are slowing the performance of your business. The process is to examine the actual performance of your web, and then compare the results with expected and / or potential and / or desired performance. 

Opportunities are similar to Gaps, but are content your website doesn’t actually have. Analyze the Keywords of your competition: It's a good idea to analyze your competition to find out what the key phrases they are competing for. By doing so expands your list of Keywords and learn more about your niche and the type of Keywords that are positioned in the first results. To easily find out the Keywords for which your competition is positioning I use and recommend these two tools: semrush and serpwoo.

So far we already know how to do a gap analysis and how to work opportunities for SEO. In every online business, search engine positioning is essential to reaching customers.  SEO is basic to survive if you do not have the resources to invest in advertising, both online and offline. There are different SEO tips and tactics that will be useful if you want to improve your website's web positioning in Google's search results and get them to attract more visitors to your page. Let's see what they are. 

It is important for any business to have its competition controlled. Knowing what your SEO competition does in your online projects and how they do it is imperative, since you are going to compete with them for the top positions of the search engines. The first thing to do is to know who they really are because there will be competitors in your business that may not have a website and we will not take them into account. 

Perhaps you are Marketing Director of a large company; you may be the CEO, or maybe the SEO Manager, and even the president or the owner. Whatever position you have, I am sure that if you are here, it is because your company, or the company in which you are employed, fails to outperform your direct competitors as to what organic positioning in Google refers to. I tell you, you are in the right place and at the right time. I'm going to give you a lot of clues (I do not have tricks, SEO tricks do not exist) so you can give the web of your company the push you need to overcome your direct competitors. 

We’re going to sniff out the competition and teach you what you can learn from them. First of all, Is it one competitor or several competitors? This answer, although it may seem obvious, means that you are able to identify very well who is and who is not a competitor in your topic, audience and goals. How can I identify these competitors? A simple way is through the keywords (as we saw in previous lessons). You can find your competitors through the keywords they use in their content (URL, title, text, anchor text).

The goal of On-Page SEO is to "make life easy for Google", so you can index your pages as quickly as possible ... and classify them as you are interested. In order to understand I could say that, through SEO "On Page", you will try to "politely explain" to Google what the purpose of your page is. And please note that I say "politely", if you go Google will no longer be your friend, like that neighbor who escapes you on the stairs, because you are annoying... or because you consider that you are dedicated to "spam" the people and you bring nothing of value.

What is SEO Off-Page? SEO Off-Page is the implementation of a series of techniques focused on the attainment of external links that point to our website to improve its organic positioning in Google and other search engines. Differences between SEO off page and SEO on page:  Although they coincide in their objective, which is none other than to improve the position of our page in the search results, the SEO off page and SEO on page differ in how to achieve it. SEO off page is characterized by actions outside our page, unlike SEO on page, which consists of optimizing the internal elements of the web: structure, improvement of texts, use of keywords, etc.  

On-Page Optimization is the measures that are carried out in a web page to improve the ranking in the general search engines (SEO). The content of the website must be designed for a keyword or phrase. Important factors are the use of keywords, page title, meta-description, alternative texts of images, URL, etc. 1) The title for SEO On-Page: This is not the most important, of the most important elements within your optimization to improve the SEO On-Page. In the meta title must appear the main Keyword for which we want to appear, besides including secondary Keywords and if possible the mark. In some cases, Google will add the tag to the title.

5) Placement of key words in the first paragraph: The keywords you are fighting for on that page should appear in the first paragraph or in the first 100-150 words if you want to make a real impact on your SEO On-Page. Normally, having the keyword in the top positions of your page or your post helps improve relevance. Another advantage is that in the excerpt, if it was a post, these keywords will appear. So the main category will be strengthened. (The importance of categorization for information structure focused on improving SEO On-Page) The important thing: We have to make clear to both the user and Google that the text goes, putting the Top Keyword in the first paragraph works. 

11) Load speed: The speed of a web page is a vital element for Google. Faster web sites improve user experience, increase user interaction, and increase conversions. Currently, it is considered that a web is fast if it takes less than 1 second per mega that occupies the web. We can improve the speed of load by doing these actions: Compressing resources with gzip or deflate can reduce the number of bytes sent over the network: -Minify CSS; -Minify JavaScript; -Optimize images; -Minify HTML. 

SEO Off-Page is beneficial to companies because they inform searchers about the perception that others have of your website or brand. The inference that robots make is that if many sites talk about you and point to your website and your popularity is great, then you are reliable and quality so it improves your ranking in the SERP's and Page Rank of your website. 16 tips to improve your SEO off page Optimization:  

PageSpeed Insights measures the performance of pages for mobile devices and computers. It gets the URL twice, once with a mobile user agent and another with a user agent for computers.The PageSpeed score ranges from 0 to 100 points. The higher the score is, the better. For example, a score of 85 would indicate that page performance is good. Keep in mind that we are always improving PageSpeed Insights, so it is possible to change the score as we add new rules or improve our analysis system. 

Google uses the speed of your website as a ranking factor. Here are the steps recommended by Google to get your web pages load faster. 1) Specify the browser cache: Browsers load resources like your logo, CSS file among others. Browser caching "remembers" those resources so your pages load faster. 2) Defer loading of JavaScript: Your web page will not be displayed until all JavaScript is downloaded that causes severe delays unless it is properly applied. 3) JavaScript blocking content: Render means loading, and if a JavaScript is blocking the load of a page it means that the JavaScript keeps the page loading.

Before you talk about the benefits of backlinks, you need to know that it has changed a lot in relation to backlinks in the last couple of years. There was a time when even low quality links helped in ranking a site. But since Google launched its Penguin algorithm, the whole landscape of backlinking has changed. It is important to have backlinks of quality sites, and backlinks should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites, these will be of no use. Your goal should be to get authoritative and relevant links to your site.