
Learn essentials of search engine optimization and local seo, access Google Drive resources and quizzes, and use templates to create optimized content for landing pages, blogs, and how to guides.
GET READY TO BECOME THE SEO & CONTENT MARKETING PROFESSIONAL
Dearest Student,
Welcome to the course!
You've embarked on one of the most comprehensive journeys to becoming a complete SEO Copywriting Expert. This course is designed to cover everything related to SEO Copywriting and Content Marketing, ensuring you emerge as a professional ready to make an impact.
Why This Course Stands Out:
Interactive Learning: Animated Video Explainers, Hands-On Screen Recordings, Quizzes, and Practical Writing Assignments make the course engaging and enjoyable. Learning by doing is the best way to grasp new skills, and our templates will help you write like a professional copywriter quickly and effectively.
Comprehensive Coverage: You'll gain expertise in all aspects of SEO and Content Marketing, from keyword research to content creation and website optimization.
Course Structure:
By dedicating just 30 to 60 minutes daily, you can progress steadily and complete the course in one month.
Course Breakdown:
Section 1: SEO Essentials, Copywriting, Keywords Research, ChatGPT, Pinterest, Collaborator
Section 2: Ultimate SEO Quiz (Revision)
Section 3: Local SEO, Google Map Pack, NAP, Reviews, Social Media for Local Business
Section 4: Local SEO Mega Quiz (Revision)
Section 5: Google my Business, Bing Places, Trip Advisor, & ChatGPT
Section 6: Reddit & Quora Content Marketing with ChatGPT
Section 7: The Most Important SEO Ranking Factors (Dwell Time, Bounce Rate, etc.)
Section 8: Content Creation Templates, Blog Post, Outreach & Training Copywriting Skills
Section 9: WordPress Website, Webhosting, Speed, Cloudflare, DNS, Live & Back-End Editor
Section 10: SEO Yoast, AI-Powered Titles & Meta, SEO Yoast for WooCommerce
Section 11: Google Search Console & How to Submit XML Sitemap
Section 12: Google Analytics 4
Section 13: SEO Rank Math, Structured Data, Psychology of Persuasion on Landing Page
Section 14: How to Create Beautiful Website with AI Website Builder & ChatGPT
Section 15: Link Building, Wikipedia Link Building, Link Building Services, Outreach
Section 16: SEO & Content Marketing Final Test
Section 17: SEO & Local SEO Summary
Section 18: Higher Salary, LinkedIn Profile Optimization with ChatGPT, & Congratulations
Your Path to Success:
This course is your gateway to becoming an SEO Copywriting & Content Marketing Expert. Start today, dedicate your time and effort, and watch your skills transform.
WISHING YOU ALL THE BEST
THANK YOU!
TOM & the Whole TEAM
Access updated resources weekly, including templates for social media, backlinks, outreach, and blog content. Join group, share feedback, and navigate Udemy app tools like transcripts, captions, playback, notes, and questions.
Master search engine optimization and social media optimization by learning keyword research, content creation, backlinks, local SEO, and e-commerce strategies, using Google My Business and key social platforms.
Master copywriting for better engagement and conversions by writing audience-focused content, optimizing for search engines and local search with targeted keywords, structure, and social proof.
Master the fundamentals of search engine optimization, including keywords, content creation, backlinks, and technical factors like page speed and site architecture to boost organic traffic on Google.
Research your ideal visitors to tailor keywords and content that attract and rank, using long tail keywords and voice search strategies with tools like Google autocomplete and Keyword Planner.
Discover practical keyword research using a free tool, WordStream Keywords, for SEO and Google Ads; learn to select keywords, assess competition, bidding, and search volume for content and landing pages.
Create seo friendly content that boosts rankings by aligning product and service pages with customer needs, using market research, and applying the aida framework to drive conversions.
Explore how ChatGPT accelerates content creation and copywriting by generating ideas, drafting and refining copy, crafting headlines, and optimizing content for SEO and keywords.
Learn the basics of using ChatGPT and Gemini, master prompts and custom instructions, and create 90 reels with templates and Canva, powered by tools like Keywords Everywhere for marketing efficiency.
Explore the latest ChatGPT innovations, including voice mode and image, video, and code tools. Learn how projects, Canva inside ChatGPT, libraries, and prompts streamline social media content and client workflows.
Discover how ChatGPT templates power copywriting, from outline-based blog posts to complete articles, with formal, friendly, or creative styles and structured content ideas.
Learn to create in-depth, 3000+ word blog posts with ChatGPT using plugins like link reader, researching ranking guides, and optimizing with title, meta description, schema, and outreach.
Guide ChatGPT with detailed product information to craft a persuasive, sales-focused landing page. Iterate content with headlines, design ideas, assets, and SEO-friendly metadata for optimized results.
Master on-page seo basics and how Google crawls pages for keywords. Implement effective practices like optimizing title tags, meta descriptions, body copy, images, and user experience.
Leverage on-page optimization with ChatGPT to generate SEO titles and meta descriptions, explore keyword-driven site structure and category organization, and create ready-to-use ad copy for YouTube and Google ads.
Discover how voice search boosts local business visibility and learn to optimize with long-tail keywords, schema markup, and mobile-friendly strategies for hotels and restaurants.
Learn the fundamentals of technical SEO, including mobile optimization, page speed, url structure, internal linking, schema markup, and E-A-T, using Google Analytics and Google Search Console.
Learn to build high quality backlinks by targeting high authority, relevant sites and creating linkable assets to improve Google rankings and user signals.
Start with a beginner's guide to seo basics and practice to see results. Build real-world seo experience by applying techniques to your own website and gathering feedback.
Learn to craft effective outreach emails for link building using ChatGPT, targeting educational directories and resources to secure backlinks and boost your new educational website's SEO.
Explore how Pinterest serves as a search engine for SEO, using pins, topics, keywords, titles, descriptions, and hashtags to boost rankings and traffic; use ChatGPT and Bard to generate content.
Drive traffic and long-term visibility by using Pinterest search engine optimization strategies, crafting compelling titles, descriptions, and hashtags with ChatGPT and Bard, and building backlinks through pins.
Learn high value link building with Collaborator Pro to boost rankings and revenue through quality backlinks. Set up projects, pick publishers, and draft clear GPT prompts for efficient outsourcing.
Explore an ultimate search engine optimization quiz with practical, hands-on multiple-choice questions (a, b, c, d) to reinforce concepts, making it memorable and engaging.
Explore local seo basics, harness Google Maps and Google My Business, and optimize your nap (name, address, phone) plus titles and meta to boost visibility for your local business.
Master essential local seo tactics by researching keywords, optimizing Google Maps and Google My Business, and building inbound links and map citations to boost local search rankings.
Learn how local SEO boosts visibility for nearby customers by optimizing location information, reviews, and Google map pack presence to rank in local search.
Discover how the Google map pack and organic local search rank using proximity, and optimize factors like Google My Business, reviews, and citations.
Learn local seo keyword research with Google Keyword Planner, start with keywords or websites, and use Google Suggest and Yelp to find high-performing local keywords, including voice search terms.
Learn how to structure your website for local SEO by creating a nap data contact page, clickable phone numbers, map embeds, schema, and mobile-friendly metadata.
Ensure your nap information—name, address, and phone number—appears consistently on high-authority local sites like Yelp and TripAdvisor to boost Google local search rankings.
Behavioral signals influence local search rankings by reflecting how users interact with your brand online and offline, including check-ins, clicks, personalization, and knowledge panel actions.
Boost local search rankings and domain authority with link building by earning inbound links through five methods: outreach to known contacts, chamber of commerce, events, local news, and guest blogging.
Leverage social media to strengthen local SEO by optimizing profiles for NAP data and citations, especially on Facebook and Instagram, while building mentions for higher local rankings.
Boost local search by optimizing your Google My Business profile with complete sections. Include reviews, regular posts, images, and fill categories, services, and products for map pack ranking.
Claim and optimize key online profiles beyond Google, like TripAdvisor, Yelp, and Facebook, and sign up for Twitter, Instagram, LinkedIn, Pinterest, and TikTok to boost local search and NAP citations.
Discover how online reviews influence local brand trust and engagement, and learn to respond to positive and negative reviews while using direct links and TripAdvisor cards to generate more feedback.
Boost local search rankings by creating locally relevant blog content on your own site, including location keywords, fresh unique posts, and strategic links, while leveraging visuals and offline activity.
Learn the foundations of local seo and how to boost your local search score with pro tips and insider techniques. Track progress and refine your online marketing and seo skills.
Master local seo through the ultimate local seo quiz, memorize the map pack and core concepts, and prepare to explain how local seo works for clients.
Harness the power of Google My Business to boost local SEO, optimize business listings, add photos, and gather reviews that enhance visibility on Google Maps and Google Search.
Set up Google My Business quickly with any Google account, entering your business name, location, category, and website, and define service areas to attract customers and verify ownership.
Explore the new Google My Business interface, learn to edit profiles, upload photos, manage reviews, messages, hours, events, and updates, and review performance data easily.
Discover how to use ChatGPT for local SEO by optimizing a Google My Business profile with categories, keywords, descriptions, posts, and multilingual questions and answers.
Learn how to use Bing Places and connect it with Google My Business to automatically synchronize listings, so updates on Google appear on Bing without duplicating work.
Synchronize Google My Business with Bing Places using an automated weekly import, sign in with Google, claim and verify listings, and manage opening hours, map, and contacts seamlessly.
Learn to use TripAdvisor to grow your local business by creating and claiming a listing, uploading photos, and setting opening hours, plus owner tools for presentations and revenue tips.
Improve local seo by claiming and optimizing TripAdvisor and Google My Business listings, uploading photos, and managing reviews to build a positive reputation for local restaurants.
Master the process of claiming a TripAdvisor business listing, verify ownership via email, and begin building credibility with photos, menus, and reputation management through reviews.
Gain practical guidance for TripAdvisor business listings: upload photos under 10 MB, set hours and menu, describe offerings, and use official promotional tools and review cards to boost visibility.
Explore Reddit marketing with ChatGPT by crafting engaging blog posts, building authority in Reddit communities, and leveraging upvotes, formatting, and topics like Facebook ads performance.
Boost your Quora marketing and SEO impact by using ChatGPT and Bard to craft posts, answer questions, and build authority.
Explore how to use ChatGPT and Gemini to optimize LinkedIn content marketing, from post calendars and engagement comments to bios, connection messages, ads, and hashtags.
Explore LinkedIn content marketing strategies with ChatGPT, creating high-quality, professional posts and company profile descriptions; leverage templates and prompts to generate and optimize content for LinkedIn.
Explore LinkedIn content marketing with ChatGPT to discover trending topics and hashtags, generate post ideas, and craft structured, inspiring posts using Engage AI.
Learn LinkedIn content marketing with ChatGPT and Gemini templates to craft posts, bios, comments, and company pages, using plugins like engage AI and prompts for optimized B2B content.
Discover how to craft high quality LinkedIn posts with ChatGPT and Gemini, using documents to explain and analyze questions for the official four 100 and 101 Media Buying Certification.
Discover how dwell time and user intent boost seo by creating comprehensive guides, long-form content, and engaging videos that keep users on your page with long-tail keywords.
Improve your search engine optimization by optimizing click-through rate with compelling titles and meta descriptions, placing keywords at the start, and boosting dwell time with strong calls to action.
Discover how dwell time, click through rate, and bounce rate influence rankings on search engines, and keep visitors on your page with clear content, fast loading, and embedded video.
Modern seo centers on creating comprehensive content that ranks for hundreds of keywords on a single page. Use strong headings, long-tail keywords, analytics, and outreach to drive traffic.
Explore practical content creation and professional outreach using templates for ads, blog posts, YouTube descriptions, and backlink outreach, plus social shares and downloadable copy-paste templates with quizzes.
Master practical copywriting templates for online marketing, from high-conversion landing pages and email campaigns to influencer outreach and social ads, tailored for SEO beginners.
Create compelling landing page copy by crafting an attention-grabbing hook, a clear title, a strong call to action after the hook, and persuasive social proof.
Create your blog post content while mastering copyright and learning to create fantastic content to reach magnificent success.
Create a compelling blog post with a strong title and mega hook, then present a step-by-step, organized how-to guide that positions you as the expert.
Create a compelling blog post by conducting a clear product or service comparison, jumpstart your content creation, and set the stage for magnificent success.
Learn to craft effective guest blog outreach to boost your name and brand, including polite email openings, follow-ups with value, and strategies for securing more outreach.
Explore how content at scale automates long-form blog posts using three NLP engines to create keyword-driven content that integrates with WordPress and Shopify to rank on Google.
Learn to build a professional WordPress site quickly with one-click hosting imports, a drag-and-drop live editor, and speed-optimized pages, plus copywriting tips for local clients.
Discover why WordPress remains the most affordable, scalable platform for building e-commerce sites with Avada templates, two builders, and customizable headers, footers, and mega menus.
The lecture explains a four-year Hostinger pricing plan at four dollars per month with two months free, easy checkout, Lightspeed cache for WordPress, and seven-week backups with full restore.
Claim the domain and set up hosting, verify email, and configure server location and SSL; start WordPress with a template and install Google Site Kit for analytics and Search Console.
Discover Hostinger web hosting for beginners and advanced users, featuring AI tools, a no-code drag-and-drop builder, WordPress support, strong SEO, fast performance, backups, security, and up to 100 websites.
Explore the control panel, install and customize a WordPress theme, configure light speed cache and SSL, and tailor general settings for fast, secure, SEO-friendly website creation.
Activate the Avada theme and essential plugins, set up WooCommerce and Yoast SEO, and explore built-in layout builder and readymade websites for rapid, branded site creation.
Improve your site speed with a healthy initial setup, optimize images to webp using a wordpress plugin, bulk optimize assets, and purge caches for faster desktop and mobile performance.
Finalize a healthy page speed setup by boosting mobile and desktop performance with next-gen image optimization, keeping WordPress clean, and achieving a fast, constant load and improved speed index.
activate cloudflare free account to boost security, performance, and loading time with cdn, ssl, and firewall; add domain, update dns and name servers, then enable caching for speed.
Configure Cloudflare's free plan for a website by setting up DNS, enabling security and performance features, Brotli, SSL, auto minify, and caching for faster loading; compare free and paid options.
Enhance website performance by integrating Cloudflare and Lightspeed with hosting, enabling caching and preloading, achieving desktop 99/100 and mobile 87/100 speeds.
Explore the back-end editor to customize headers, footers, mega menus, and content with saveable templates and containers; leverage responsive options and Yoast SEO guidance to optimize landing pages.
Learn to use the leaf editor for live header and menu customization, including logos, cart, currency, search, language switch, and mega menu options.
Install the Yoast SEO plugin for WordPress and optimize titles, meta descriptions, and content by placing keywords at the start and in H1 to boost click-through rate and indexing.
Configure Yoast and Rank Math on WordPress to optimize local SEO, blogging, and e-commerce with first-time setup, focus keyphrases, meta descriptions, and readability insights.
Explore how Yoast SEO's title generator and ChatGPT create unique, AI-powered product titles and meta descriptions for WooCommerce pages, boosting landing page quality and SEO.
Learn how Yoast SEO for WooCommerce automates title and meta description generation and how ChatGPT enhances product content for large catalogs.
Learn SEO Copywriting the Real, Human Way – With Me by Your Side
Hi, I’m Ing. Tomas Moravek, and I want to invite you on a journey—not just into SEO and copywriting—but into confidence, clarity, and digital freedom.
This isn’t just another course with technical videos and to-do lists. This is a learning experience crafted with care, designed to help you not only understand SEO but to truly own it—whether you’re writing blog posts, building your business, or preparing for a new career.
Because when SEO and copywriting finally click… it’s magic.
What This Course Really Offers (Beyond the Buzzwords)
You’ll learn everything from the ground up—no experience needed, no confusing jargon—and you’ll do it in a way that actually feels doable and even… fun.
Here’s how we’ll do it together, step by step:
Start Simple, Grow Strong
We begin with the basics—SEO, Local SEO, and what modern SEO really means today. Animated explainers and fun quizzes make everything clear.
Get Discovered Locally
Set up your Google My Business profile and start showing up where it matters most—right in your neighborhood (and search results).
Understand the Tech (Without the Headache)
Technical SEO doesn’t have to be overwhelming. You’ll learn it through short, friendly videos and easy-to-follow checklists.
Find the Right Words
Discover how to use powerful keywords with hands-on tools and walkthroughs that make finding high-impact terms feel natural.
Understand What Google Cares About
Get the full list of what really matters—210+ SEO ranking factors—shared through simple PDFs and MP3s you can return to anytime.
Master Content That Works
Write blog posts, landing pages, and content that brings in traffic and makes people want to stick around. We give you the templates and show you how it’s done.
Build Your Website with Ease
Not techy? No problem. Follow our screen recordings and launch your own WordPress site—no coding needed, just clicks and clarity.
Turn Words Into Relationships
Learn how to write guest post outreach emails that actually get replies. Build real connections and powerful backlinks.
Optimize Everything
With SEO Yoast, we’ll show you how to polish your content and pages for top performance on Google.
Wrap It All Up Beautifully
We’ll tie everything together with quick animated explainers so you can look back and really see how far you’ve come.
What You Get When You Enroll
40+ customizable copywriting templates
100+ interactive quizzes to make learning stick
Over 40 writing assignments to sharpen your skills
Step-by-step screen recordings
A full resource center with downloadable PDFs & MP3s
Lifetime access + all future updates
A Udemy certificate of completion
30-day money-back guarantee
Friendly, fast support in the Q&A
Is This Course for You?
If you’ve ever said to yourself:
“I want to rank on Google but don’t know how.”
“I don’t want to rely on ads forever.”
“I love writing but need to learn SEO.”
“I want to freelance or start a side hustle.”
“I’m ready for a change and want real digital skills.”
Then yes—this course was made exactly for you.
Let’s Do This—Together
With over 1,000,000 students already walking this path with me, you’re not alone. You’re joining a warm, supportive community of learners who are turning knowledge into confidence and passion into success.
You don’t need to have it all figured out yet. You just need to take the first step.
Let’s make SEO and copywriting something that works for you—not against you.
Enroll today, and I’ll be right here to help you every step of the way.
Warmly,
Ing. Tomas Moravek & Team
Internet Efficiency Award-Winning Digital Strategist