Master (SEO) Search Engine Optimization
4.2 (84 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,531 students enrolled

Master (SEO) Search Engine Optimization

This class has SEO resources the other classes do not
4.2 (84 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,531 students enrolled
Created by Donna Kopitsky
Last updated 5/2018
English
English [Auto-generated]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 7 articles
  • 24 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • You will know the basics of Search Engine Optimization and how to tweak your website for top search engine placement. You will also know a plethora of online tools to help you analyze your website and how to make corrections. All the tools are FREE!
Requirements
  • A computer and internet connection is required. A website would be helpful.
Description

You are all excited!  You finally completed your website and its going live on the Internet.  Two weeks go by since its live and you can't find it on any of the search engines.  What happened?  Did you submit it to the search engines?  What did you do to help your website show up in at least the top twenty in Google, Yahoo and Bing?

There are literally millions of websites on the Internet, how could yours possibly come up in the top ten or top twenty websites on a search engine? It is possible to tweak your website so it does appear in the top ten or top twenty of a search online.  How to tweak your website for great search engine placement is what this class is all about.

I will be covering all the tweaks that you can do to help your website reach the top ten to twenty page results in the three major search engines , Google, Bing and Yahoo.  

Topics included will be:

  1. What is SEO
  2. SEO vocabulary
  3. Title and meta description tags
  4. All about keywords
  5. Content is king
  6. Free online services to help you analyze your website
  7. Free software to analyze and improve your website for top placement
  8. and more.......





Who this course is for:
  • Individuals and small businesses who want clients and customers from the Internet.
Course content
Expand all 46 lectures 04:24:18
+ Introduction
6 lectures 21:10
An introduction to my Mastering Search Engine Optimization class.
00:51

This brief video is an introduction to what this class is about and some info on past search engines.

Preview 04:03

This video verifies that I do indeed have websites in the top ten SERPS in Google, Yahoo and Bing.

Preview 10:45

Use the SEO checklist to help you keep track of Search Engine Optimization

SEO Checklist for your Website or Blog
00:02

This video explains what SEO (Search Engine Optimization) is and how it will help you place your website in teh top of the search engines, Google, Bing and Yahoo.

What is SEO: Search Engine Optimization?
02:51
+ SEO Vocabulary
3 lectures 20:40

This is part 1 of 3 videos defining the SEO vocabulary.  It is so important to understanding future lessons.

SEO vocabulary part 1.
07:26

This is a multiple choice quiz so you can test your knowledge of how much you have learned from the SEO vocaulary part 1 lesson.

SEO vocabulary part 1. Test Your Knowledge
10 questions

This is part 2 of 3 videos defining the SEO vocabulary.  It is so important to understanding future lessons.

SEO vocabulary part 2.
07:23
SEO vocabulary part 2. Test Your Knowledge
10 questions

3This is part 2 of 3 videos defining the SEO vocabulary.  It very important to understanding this vocabulary for future lessons.

SEO vocabulary part 3.
05:51
SEO vocabulary part 3. Test Your Knowledge
10 questions
+ Factors in top search placement
2 lectures 14:15

Students will learn and understand the three most important aspects of top search engine placement: links, content and keywords.

Three important factors in Search Engine Optimization
05:06

Join me as I go to Google extensions and show you the MOZ toolbar, Open Site Explorer and Keyword Explorer.

Exploring the Moz Toolbar, Open Site Explorer and Keyword Explorer
09:09
Practice using the MOZ toolbar.
Practice Activity for you.
1 question
+ Domain Names
3 lectures 13:11

Selecting the best domain name for your business.

Selecting a good domain for your business
04:08

Do domain extensions matter, yes or no,,,in this lesson you will find the answer.

Does your domain extension matter?
04:52
SEO and your domain name
04:11
+ Tweaking your web page for top search engine placement.
6 lectures 45:50

This video talks about the title tag.  Remember to make sure your keywords are at the beginning of the title tag if you can.

What to do with the title of your web page.
05:57

This video tells you the importance of the description tag . Does Google use your description tag in the search engine results?  Watch the video to find out.

The meta description tag and how to optimize it.
06:35

This video tells the students how images can be used to help with top search engine placement, how to compress images, where you can find free images and how to use the image ALT tag.

Can images be optimized? Yes, they can.
15:52

Students will see actual title tags, description and keyword tags out on the Internet live.  I also discuss how to change  these tags for a web site that does not use a Content Management System like Wordpress and I also show how to change these tags for websites that do use Wordpress.

Title tags, meta description tags, keyword tags on the internet
13:03

This lesson talks about the importance of page speed and where you can go on the Internet to test your page speed.

How you can influence page speed so your website loads faster.
04:17
Links to audio files for Section 5.
00:06
+ All about keywords
4 lectures 09:06

Does the placement of your keywords make a difference?  Watch this video to find out.

Where to place keywords in your web page for top optimization.
04:00

What is keyword density and is it a factor in top search engine placement?  This  lesson answers those questions and more..

Keyword density and its influence on top search engine placement.
01:47

This video talks about what keyword research is and also provides links to keyword search lists to help you decide the best keywords for your website. The free online tools for analyzing your website mentioned at the end of the video are in the BONUS Section below.

Keyword research.
03:13

Please check the resources after this lesson.  I have created audio files of each lesson so you can download them and listen to them at your convenience.

Links to audio files for Section 6- All About Keywords.
00:06
+ Content is King!
5 lectures 34:21

There are some criteria that need to be followed to ensure you have a quality website worthy of a top placement in Google. This video tells you what they are..

Writing content that works for top search engine placement.
12:53

Having a mobile friendly website means your website adjusts depending on what technology a visitor is using to view your website.  It also has a place to go on the Internet to find out if your website is mobile friendly.

Preview 03:37

This video shows you how to make .xml and .html site map files in wordpress and also for a website that is not done in wordpress.

What to do about sitemaps
06:57
Find out if your website is mobile friendly
Is your website mobile friendly?
1 question

You can find free images, line drawings and clip art on Google and this video shows you how.

You will learn about where to find free images and clip art on Google.
07:42
+ All About Link Building
2 lectures 14:12

This lecture talks about the importance of link building in Search Engine Optimization.  The student will learn why it is important and how to go about doing it.  Also added are files of resources of where to go to get back links.  They are listed in the Resources Section below.

The importance of Link Building
08:37

This is a free link building tool on the Internet to help you get back links to your website which increases your search engine placement.

A Free Link Building Tool on the Internet
05:35
+ *NEW * SEO for Wordpress
7 lectures 54:33

A checklist for you so you can keep track of your learning and to use when you are optimizing your own Wordpress website.

Basic SEO checklist for Wordpress
00:07

Your first lesson in how to begin optimizing your Wordpress blog or website.

How to begin optimizing your Wordpress website for top search engine placement.
06:44

How to optimize your  page headings in wordpress.

What about headings on your Wordpress website or blog?
04:17

Optimizing your title and description tags in Wordpress.

Optimizing your title and description tags.
16:58

Adding an image sitemap to increase indexing and the visibility of your Wordpress blog or website.

There are three types of sitemaps...are you using all three?
04:16

Tweaking your Wordpress blog or website to increase loading speed.

What about page speed..does it make a dfference?
06:19

Optimizing your images in Wordpress.

Yes, images can be optimized for top search engine placement.
15:52
+ Bing and Google Webmaster Tools
2 lectures 14:02

A tour of the Google Webmaster tools and what can be done with them.

Google Webmaster Tools
06:54

This video takes you on a tour of the Bing Webmaster tools.

Bing Webmaster Tools
07:08