SEO Strategy 2024. SEO training to Unleash Career Potential!
What you'll learn
- What is search engine optimization (SEO)
- Main SEO components and principles
- First insights into SEO career and review of the SEO vacancies
- What are search engines and how they work
- Google ranking factors and search algorithms
- How to use various types of SEO promotion
- How to check the website for updates and remove the effec of the filter algorithm
- Best manual and automatic ways to conduct competitive analysis
- How to benchmark SEO performance and set SMART goals
- How to optimize a website for technical SEO
- How to conduct keyword research
- How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
- Tips and tricks that can help you structure a website and improve its usability
- Which SEO best practices to apply when working with content at every stage
- How to strengthen your off-page SEO and increase your domain authority
- How to improve your link-building activities
- How to use the most popular SEO tools for your website
- What is local SEO and how to use Google My Business?
Requirements
- Basic knowledge of digital marketing and SEO is ideal, but not required
- Some free / paid SEO tools will be used in this training
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Description
Are you eager to kickstart your career in SEO? Seize your opportunity to learn top SEO techniques from practicing specialists thriving in digital marketing environments.
Gain valuable skills and build your resume within just 1 month of dedicated training. On top of that, ensure you can revisit materials whenever needed with lifetime access.
Based on industry insights and crafted by seasoned professionals, this SEO course provides over 12 hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize digital marketing campaigns and how to create a successful SEO strategy that will help websites rank higher in search results and attract more traffic.
Join a thriving community of over 150,000 students who have chosen our course to advance their SEO skills and achieve their career goals.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
A clear understanding of SEO strategy and its crucial role in online success
The fundamentals of SEO and why they're more important than ever
Difference between Old School and New School SEO approaches
Understanding the role expectations of an SEO specialist
Real-world exploration of current job opportunities and review of real vacancies
Mastery of essential skills for becoming a sought-after SEO professional
Unraveling the mechanics of search engines and their functioning
Investigation into Google ranking factors, algorithms, and penalties
Hands-on engagement with the Google Search Console
Practical ways to make sure that the website isn’t blocked or filtered
Most common SEO promotion practices
Ways to find and analyze competitors with the help of automatic tools
SWOT and 7P methods
Assessment of website performance via comprehensive analysis
Goal setting and creation of a foundational SEO strategy based on insights
How to measure SEO performance with the help of AIOSEO
Enhancement of a website's technical components for improved visibility and user experience
Effective utilization of a diverse range of tools for technical SEO excellence
Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
How to conduct keyword research: from brainstorming to clustering and placing semantics
Optimizing keyword analysis with the help of automatic tools
How to create a user-friendly website
Best ways to look for relevant topics to your niche
Creating SEO-friendly content
Exploring E-E-A-T principles
Measuring content performance
Creating content plan
Why off-page optimization is important for SEO
Main link building strategies, prospects, and tools
What types of links you can incorporate into your strategy, including editorial, earned, and paid links
How to identify high-quality sources of paid links
How to leverage editorial links effectively for the growth and success of your business
Building high-quality backlinks and earning mentions on other resources
How to use Majestic's tools to track and monitor your website's Trust Flow and Citation Flow over time and analyze a website's topical relevance and authority
Examine backlink profiles using The Majestic Site Explorer
Harness the power of ChatGPT for Search Engine Optimization
Fundamentals of Local SEO
Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
Generating leads with quiz marketing and Boosting Lead tool.
Job search tips and tricks
Don’t miss your chance to become a valued member of in-house SEO teams with a yearly salary of $64k.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
We've collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She's also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, resume template, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
Students' Support: If you have questions, I will always be willing to answer them.
A free copy of the "Cutting-Edge Digital Marketing" book.
Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
Dive into the course content with peace of mind, thanks to Udemy’s 30-Day money-back guarantee!
Click the “Buy now” to enroll in this SEO course right now and embrace your growth opportunities!
Who this course is for:
- People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.
- Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.
- Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.
- SEO specialists - This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Instructors
- 4.5 Instructor Rating
- 25,858 Reviews
- 722,762 Students
- 59 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 17 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 700,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.5 Instructor Rating
- 25,222 Reviews
- 710,319 Students
- 47 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.
- 4.2 Instructor Rating
- 1,938 Reviews
- 166,262 Students
- 1 Course
For almost 5 years, I have been learning about SEO and how to create strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. I'm also super passionate about content marketing and art.
While working in this field, I understand that I can learn something new daily.
- 4.4 Instructor Rating
- 5,586 Reviews
- 313,354 Students
- 3 Courses
My name is Artem Kolomiiets.
I’m a digital marketing specialist in Webpromo Digital Agency. I began my career as a trainee and now I’m a Head of SEO. My job involves increasing the customers’ sites search engine results rankings and taking them to the next level. I’m also in charge of creating an effectiveness model to build a high-performing team.
I’ve worked in this field since 2016, and, during this time, I’ve gained extensive experience of working with both B2B and B2C projects: from online shops and travel agencies to banks and energetic holdings. Such companies as GoldUa, METRO, UKRSIBBANK, IBP are on the list of my customers. I’m also a certified specialist of Google Analytics Individual Qualification.
As for some other activities, I was a speaker in many professional conferences and trainings. I write articles for WebPromoExperts blog and make case studies. So, the area of my interests is broad and I always strive for improvement and growth. If you do the same - hope to see you in my courses!