
Introduction to SEO
Grasping the significance of SEO in digital marketing
Steps to effectively complete the course
Fundamentals of SEO and reasons why it is essential.
Main SEO components: technical optimization, on-page, and off-page.
The difference between Old School and New School SEO.
In this lesson, we'll walk you through the Udemy interface and show you how to get the most from your studies.
Responsibilities every SEO specialist is expected to carry out.
Review of an SEO vacancy and resume template.
Definition of search engine and central principles of its work (crawling, indexing, ranking).
Aspects to take into account to get websites on Google.
Practical ways to check if search engines index your website.
Criteria used by Google's search algorithm to determine the relevance and quality of a website's content.
Google updates that influence the formation of search results.
Promotion methods that are encouraged by Google and the ones that are believed to be risky. Penalties and sanctions.
Practical ways to make sure that the website isn’t blocked manually or filtered by any algorithms. Panguin Tool.
Measures to take if you detect some issues with a website.
Most common white-hat SEO practices.
A quick recap of the section that helps you to structure all the information and revise the key takeaways.
Basic methods to find your SEO competitors online.
Some ways to find competitors with the help of automatic tools.
SWOT and 7P as methods to use for conducting primary research on competitors
Points to consider when looking at competitors’ websites.
Basic steps to take to conduct competitors' research.
Analyze the current state of affairs on the website and conduct the primary audit.
Why just one SEO site audit is enough.
How to quick website improvements.
What SMART goals are and how to set them specifically for SEO.
How to choose and analyze basic key performance indicators.
Introducing a tool that can help you fix your website’s On-Page SEO issues.
A quick rundown on 3 actionable ways to gain more control over SEO strategy.
Actionable ways to save time and organize your SEO processes efficiently.
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
Main aspects of an SEO strategy. Summary.
What is technical optimization and its role in SEO.
Definition and classification of HTTP Status Codes. Ways to check them.
Practical tips and tricks to help you handle Error 404 pages on your website.
Definition of redirects and right way to use them.
Practical ways to implement and set up redirects.
Practical lesson on title tags and headings.
Essential meta tags: title, description, and keywords.
Tips on how to optimize URLs for better search engine visibility.
Ways to use these tags to improve your website's SEO.
How to use markup and microdata markup to improve your website's visibility in search engines.
Practical lecture on how to add structured data to the website.
The importance of optimizing your website's pagination and providing some tips on how to do so effectively.
Tips on how to ensure your website is optimized for all devices.
How to check if your website is optimized for different devices, including mobile phones, tablets, and desktop computers.
Ways to make sure your website is properly cached and indexed.
Recommendations on how to make cashing and indexing better.
Definition of a sitemap and reasons why it's essential to create it.
Practical lesson on creating robots.txt files.
The importance of website speed for SEO and how to measure it.
Google PageSpeed Insights as a free tool for checking website loading speed.
In this lesson, you will have the ability to learn image optimization through practice with ShortPixel tool.
What duplicate content is, why it's bad for SEO, and how to check for it on your website.
Learn why you need to use proxies and what can help you deal with them correctly.
A quick recap of the section that helps you to structure all the information and revise the key takeaways.
In this lesson, we will be talking about what are link insertion.
In this lesson, we will be using Insert.link tool for link insertion.
First insights into keyword analysis.
A brief overview of the latest tendencies in SEO. The role of search intent in keyword research.
The notion of semantic core. Main stages of its composition.
Main components of keywords. The benefits of long-tail keyword strategy.
A description of different keyword categories.
Tips and tricks on how to generate keyword ideas with examples.
5 points to consider while selecting keywords to target.
Practical lecture on how to analyze competitors using Ahrefs tools.
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
A brief guide to Google instruments that can be used for keyword research.
Practical lecture on how to conduct in-depth keyword research with the help of Ahrefs.
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
Practical lecture on how to divide keywords into groups.
Basic tips on the website optimization with the help of generated keywords.
A brief welcome to the next section of the course and intro to the topic.
A definition of a website structure, its types and role.
Description, scheme, and example of the hierarchical website structure.
Description, scheme, and example of the linear website structure.
Description, scheme, and example of the matrix (webbed) website structure.
A brief overview of the most important website components with examples.
Must-haves of a good user-friendly website described.
A word on website usability from the lecturer.
Main aspects to take into account while creating your website.
A brief recap of the things learned in the section.
Essentials of content marketing.
Google as a primary tool to look for keywords.
How to use Google to conduct keyword research.
Make the best of Semrush and AI to search for keywords.
Tips for using AI and how to write an article using ChatGPT.
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
This lesson will teach you how to create unique content with the aid of AI.
4 key things to remember while including keywords in content.
The role of headings for content.
An overview of signals Google uses to evaluate content.
Main aspects to consider while working on an SEO page.
Google Search Console as a main tool for analyzing website performance.
Utilizing Chat GPT for writing your content plan.
Discover AI-powered features of Ahrefs for keyword research, content optimization, site audit and more.
In this lesson, we'll explore the use of Trupeer AI for creating content and product videos.
A brief recap of the things learned in the section.
This course contains the use of artificial intelligence.
Are you eager to kickstart your career in SEO? Seize your opportunity to learn top SEO techniques from practicing specialists thriving in digital marketing environments.
Gain valuable skills and build your resume within just 1 month of dedicated training. On top of that, ensure you can revisit materials whenever needed with lifetime access.
Based on industry insights and crafted by seasoned professionals, this SEO course provides over 12 hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize digital marketing campaigns and how to create a successful SEO strategy that will help websites rank higher in search results and attract more traffic.
Join a thriving community of over 150,000 students who have chosen our course to advance their SEO skills and achieve their career goals.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
A clear understanding of SEO strategy and its crucial role in online success
The fundamentals of SEO and why they're more important than ever
Difference between Old School and New School SEO approaches
Understanding the role expectations of an SEO specialist
Real-world exploration of current job opportunities and review of real vacancies
Mastery of essential skills for becoming a sought-after SEO professional
Unraveling the mechanics of search engines and their functioning
Investigation into Google ranking factors, algorithms, and penalties
Hands-on engagement with the Google Search Console
Practical ways to make sure that the website isn’t blocked or filtered
Most common SEO promotion practices
Ways to find and analyze competitors with the help of automatic tools
SWOT and 7P methods
Assessment of website performance via comprehensive analysis
Goal setting and creation of a foundational SEO strategy based on insights
How to measure SEO performance with the help of AIOSEO
Enhancement of a website's technical components for improved visibility and user experience
Effective utilization of a diverse range of tools for technical SEO excellence
Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
How to conduct keyword research: from brainstorming to clustering and placing semantics
Optimizing keyword analysis with the help of automatic tools
How to create a user-friendly website
Best ways to look for relevant topics to your niche
Creating SEO-friendly content
Exploring E-E-A-T principles
Measuring content performance
Creating content plan
Why off-page optimization is important for SEO
Main link building strategies, prospects, and tools
What types of links you can incorporate into your strategy, including editorial, earned, and paid links
How to identify high-quality sources of paid links
How to leverage editorial links effectively for the growth and success of your business
Building high-quality backlinks and earning mentions on other resources
How to use Majestic's tools to track and monitor your website's Trust Flow and Citation Flow over time and analyze a website's topical relevance and authority
Examine backlink profiles using The Majestic Site Explorer
Harness the power of ChatGPT for Search Engine Optimization
Fundamentals of Local SEO
Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
Generating leads with quiz marketing and Boosting Lead tool.
Job search tips and tricks
Don’t miss your chance to become a valued member of in-house SEO teams with a yearly salary of $64k.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
We've collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She's also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, resume template, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
Students' Support: If you have questions, I will always be willing to answer them.
A free copy of the "Cutting-Edge Digital Marketing" book.
Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
Dive into the course content with peace of mind, thanks to Udemy’s 30-Day money-back guarantee!
Click the “Buy now” to enroll in this SEO course right now and embrace your growth opportunities!
This course contains a promotion.