Learn SEO Split Testing

Name: Learn SEO Split Testing
Rating: 4.2 (28 reviews)

Split testing is helping your site to ‘evolve’, to become the most search engine optimized version of itself

Created byCaptain F Harlock

Last updated 1/2020

English

What you'll learn

What is Split Testing?
Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
Using Split Testing for SEO Success – The Practical Guide
The Technical Bit: Using Redirects
Tools and Best Practices
What to Test?
Advanced Strategies
SEO - What We Know and What Split Testing Has Shown Us
Related Strategies and Conclusion

Course content

1 section • 11 lectures • 52m total length

Introduction1:45
Learn how split testing removes guesswork from search engine optimization, using tools to evolve your site into the most optimized version and boost Google rankings, engagement, and sales.
What Is Split Testing?4:24
Learn how split testing compares versions to optimize decisions and profits. Understand how SEO uses keywords, H1 and H2 tags, alt tags, and user engagement signals to rank sites.
Need Split Testing Now More Than Ever - The Powerful Benefits Of This Strategy4:49
Explore how split testing drives SEO success by testing headers, keywords, and design changes to boost rankings, adapt to evolving algorithms, and demonstrate measurable results in a controlled, safe environment.
Why Split Testing Works And When It Doesn't6:04
Explore how split testing uses experimental and control groups to isolate effects, ensure statistical significance, and prevent confounding variables in SEO experimentation.
Using Split Testing For SEO Success - The Practical Guide4:56
Apply split testing to search engine optimization by comparing matched pages or different pages, targeting similar keywords, and using statistical significance to measure impact on rankings.
The Technical Bit: Using Redirects6:44
Understand how redirects enable controlled seo split testing, comparing page variants while managing confounding variables, using html redirects, php redirects, and include files to measure bounce rate, ctr, and conversions.
Tools And Best Practices7:21
Explore key split testing tools and best practices, including how to avoid redirect risks and use canonical links. Track performance with analytics to back up and compare page variants.
What To Test?3:37
Test keywords, density, and placement—opening/closing paragraphs and h2 headers—to improve ctr, rankings, and engagement while experimenting with title variants, content length, and page speed.
Advance Strategies5:15
Advance your split testing with strategies that match samples by location, time, and device; use redirects and logging to protect link equity while testing sales pages and ads.
SEO - What We Know And What Split Testing Has Shown Us3:31
Split testing for search engine optimization reveals when high-search-volume keywords hurt performance and cause traffic drops. Use multiple tests, test smaller changes, and tailor strategies to each site.
Related Strategies And Conclusion4:06
Treat split testing as a data-driven mindset, continually testing pages and plans, comparing results with predictions, and using keyword research and AdWords tests to validate ideas.

Requirements

There are no requirements for this course

Description

Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.

is making a big push toward a more AI-driven service. That’s why using AB tests to identify precisely what works and what doesn’t is such an important move.

Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.

In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.

Topics covered:

What is Split Testing?
Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
Using Split Testing for SEO Success – The Practical Guide
The Technical Bit: Using Redirects
Tools and Best Practices
What to Test?
Advanced Strategies
SEO - What We Know and What Split Testing Has Shown Us
Related Strategies and Conclusion

Who this course is for:

For you that wants to learn SEO split testing