Learn SEO Split Testing
3.2 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,444 students enrolled

Learn SEO Split Testing

Split testing is helping your site to ‘evolve’, to become the most search engine optimized version of itself
3.2 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,444 students enrolled
Last updated 10/2019
English
English [Auto-generated]
Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • What is Split Testing?
  • Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
  • Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
  • Using Split Testing for SEO Success – The Practical Guide
  • The Technical Bit: Using Redirects
  • Tools and Best Practices
  • What to Test?
  • Advanced Strategies
  • SEO - What We Know and What Split Testing Has Shown Us
  • Related Strategies and Conclusion
Requirements
  • There are no requirements for this course
Description

Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.


is making a big push toward a more AI-driven service. That’s why using AB tests to identify precisely what works and what doesn’t is such an important move.

Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.

In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.

Topics covered:

  • What is Split Testing?

  • Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy

  • Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance

  • Using Split Testing for SEO Success – The Practical Guide

  • The Technical Bit: Using Redirects

  • Tools and Best Practices

  • What to Test?

  • Advanced Strategies

  • SEO - What We Know and What Split Testing Has Shown Us

  • Related Strategies and Conclusion

Who this course is for:
  • For you that wants to learn SEO split testing
Course content
Expand 11 lectures 52:32
+ Introduction
11 lectures 52:32
Why Split Testing Works And When It Doesn't
06:04
Using Split Testing For SEO Success - The Practical Guide
04:56
The Technical Bit: Using Redirects
06:44
Tools And Best Practices
07:21
What To Test?
03:37
Advance Strategies
05:15
SEO - What We Know And What Split Testing Has Shown Us
03:31
Related Strategies And Conclusion
04:06