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30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO Audit

How to Do a SEO Website Audit, Step by Step

Increase organic traffic and Google rankings, by finding and fixing all your SEO issues.
Rating: 4.1 out of 54.1 (169 ratings)
1,082 students
Created by Kathy Alice Brown
Last updated 2/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Find all SEO (search engine optimization) issues with a website so they can be fixed.
  • Uncover opportunities to improve SEO and increase organic traffic.

Requirements

  • Setup of Google Analytics and Google Search Console will be required. I give tips on the setup for both in the Getting Started lecture.

Description

Calling all digital marketers, web developers and website owners! Learn how to correctly evaluate your (or your client's) website for SEO (search engine optimization). SEO is more than just placing keywords on your site, you could have overlooked major problems that are hurting your SEO performance.

Overview

In this course you will learn to do a step by step SEO audit of a website to uncover those problems as well as find opportunities to grow your organic traffic. I go beyond just teaching the concepts of SEO that you can read about, this is a hands on course that walks through an audit of a real eCommerce site. If you don't know much about SEO, don't worry, I tell you WHY I'm doing the check and then show you HOW to do the check, using only FREE tools.

In the 75 plus lectures in this course, we'll check the accessibility, on page factors such as meta tags, engagement metrics and authority of the site. You'll get a good grounding in Technical SEO, and you will also learn and apply concepts like domain authority and content quality.

At end of the course you will have a completed checklist of your site's SEO issues and a greater understanding of SEO.

You will be able to download a checklist and a list of tools needed for the SEO audit.

Students have said:

"Out of 8 courses I have done on Udemy on this subject matter, this course is by far the best on all scores"

"... very informative course."

"This course is excellent. All the information is explained in such a way that I don't need any clarification."


Who this course is for:

  • Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses.
  • Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings.
  • Some SEO knowledge is helpful but not absolutely required.

Featured review

Alice Seidel
Alice Seidel
10 courses
2 reviews
Rating: 5.0 out of 55 months ago
I really enjoyed this course! Excellent, relevant information and Kathy Alice Brown did update portions of sections for more updated info. Easy to follow, and complete explanations. Looking forward to another course by this author.

Course content

9 sections • 80 lectures • 6h 6m total length

  • Preview02:17
  • Preview02:30
  • Preview04:34
  • Getting Started
    03:36
  • Setting up Google Search Console
    06:09
  • Setting up Google Analytics and Google Search Console
    01:29

  • Preview02:54
  • Indexation
    06:47
  • HTTP Status Codes and Redirects
    06:29
  • How to check the HTTP status of a URL
    01:51
  • List of HTTP Status Codes
    00:21
  • Implementing Redirects: Canonical Redirect
    13:53
  • Implementing Redirects: 301 Redirect from One Domain to Another
    06:28
  • Canonical Redirects using .htaccess
    00:30

  • Robots.txt
    03:41
  • Mobile Friendly
    05:49
  • UPDATE: Mobile Interstitial Penalty and Mobile First Indexing
    03:35
  • Mobile Friendly - Resources
    01:01
  • Mobile Friendly Testing
    05:21
  • Technical Checks - Recap
    00:43

  • Why We Need Tools
    01:46
  • Broken Links and Redirects
    04:45
  • Follow up on the 302 redirects
    01:09
  • Meta Data and Anatomy of a Search Snippet
    05:41
  • Page Title Review
    04:44
  • Meta Descriptions
    04:28
  • H1 and H2 tags
    04:30
  • More tags and Link Depth
    05:57
  • Bonus: Screaming Frog's Internal Tab
    06:01
  • Crawl and Review Your Site with Screaming Frog
    03:47
  • Individual Page Review: What to Check
    05:17
  • How to browse a page like a search engine spider
    06:08
  • We check that the site's HTML is valid
    03:35
  • SEO META in 1 Click
    04:01
  • What Search Engines See - Recap
    01:20

  • Introduction
    01:56
  • The Different Types of Traffic
    05:07
  • Google Analytics Review
    08:57
  • Google Analytics Review - Recap
    00:57
  • Checking Site Speed
    07:45
  • Website Speed Test
    02:16
  • Site Speed - Recap
    00:25
  • Site Speed Optimization - Where to start
    12:07

  • Introduction to GSC and Structured Data
    06:12
  • Introduction to Structured Data
    04:07
  • Structured Data Testing Tool
    04:19
  • Google Search Console Enhancements
    10:19
  • Schema.org tools
    00:21
  • URL Inspection Tool
    05:56
  • New GSC Performance Report
    11:38
  • Performance Report: Compare Feature
    12:04
  • Other Google Search Console Reports
    11:10
  • New GSC Index Coverage Report
    05:57
  • More Google Search Console Reports
    10:05
  • Google Search Console Review - Recap
    00:55

  • Using tags to control indexation
    03:26
  • Rel Canonical
    04:58
  • Meta Robots Noindex
    08:53
  • Site Hierarchy and Pagination
    06:24
  • Advanced Technical - Recap
    00:58
  • Screaming Frog 10 - Indexability
    03:51
  • Screaming Frog 10 - Visualizations and Link Score
    04:07
  • JavaScript and SEO
    06:41

  • Authority Checks - Introduction
    01:08
  • Domain Authority
    03:04
  • How to check Domain Authority
    02:26
  • Keywords
    03:06
  • Backlinks
    02:53
  • Using tools to look at Backlinks.
    07:29
  • Content Quality and User Experience
    05:02
  • QDF and Scrape Checks
    04:26
  • We check for plagiarism
    02:30
  • Social Media
    03:09
  • Authority Checks - Recap
    01:06

  • Local SEO
    06:25
  • WordPress SEO
    03:32
  • Preview07:22
  • Keeping up to date on Google algorithm and SEO changes
    00:40
  • Extra! New features in Screaming Frog release 8
    05:24
  • Thank you and Resources
    01:43

Instructor

Kathy Alice Brown
SEO and Digital Marketing Consultant
Kathy Alice Brown
  • 4.3 Instructor Rating
  • 408 Reviews
  • 1,771 Students
  • 3 Courses

Kathy Alice Brown has been a SEO Consultant for over ten years, with a primary focus on Technical SEO, consulting with both large brands and with small businesses. Prior to SEO, she worked for technology companies in roles that included Web Engineering and QA Management.

Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks and articles.

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