How to Do a SEO Website Audit, Step by Step
- 6 hours on-demand video
- 14 articles
- 11 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Find all SEO (search engine optimization) issues with a website so they can be fixed.
- Uncover opportunities to improve SEO and increase organic traffic.
- Setup of Google Analytics and Google Search Console will be required. I give tips on the setup for both in the Getting Started lecture.
Calling all digital marketers, web developers and website owners! Learn how to correctly evaluate your (or your client's) website for SEO (search engine optimization). SEO is more than just placing keywords on your site, you could have overlooked major problems that are hurting your SEO performance.
In this course you will learn to do a step by step SEO audit of a website to uncover those problems as well as find opportunities to grow your organic traffic. I go beyond just teaching the concepts of SEO that you can read about, this is a hands on course that walks through an audit of a real eCommerce site. If you don't know much about SEO, don't worry, I tell you WHY I'm doing the check and then show you HOW to do the check, using only FREE tools.
In the 75 plus lectures in this course, we'll check the accessibility, on page factors such as meta tags, engagement metrics and authority of the site. You'll get a good grounding in Technical SEO, and you will also learn and apply concepts like domain authority and content quality.
At end of the course you will have a completed checklist of your site's SEO issues and a greater understanding of SEO.
You will be able to download a checklist and a list of tools needed for the SEO audit.
Students have said:
"Out of 8 courses I have done on Udemy on this subject matter, this course is by far the best on all scores"
"... very informative course."
"This course is excellent. All the information is explained in such a way that I don't need any clarification. I learned many things that were not covered in the implementing of SEO for a site. Not only did I learn a lot of new information but it encouraged me to continue on to making this my new career. Thanks so much!"
- Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses.
- Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings.
- Some SEO knowledge is helpful but not absolutely required.
While it's important to keep an open mind while you go through a SEO Site Audit, understanding why you are doing the audit is key.
We cover search engine basics so we can continue our initial technical checks.
Screaming Frog's internal tab shows all the fields collected, including fields found on the other tabs, such as page title and canonical link. We take a closer look at this tab to answer questions like "How do I find the pages with a low word count?" or "How do I see the link depth for a URL?" Bonus lecture created to answer some student's questions.
We cover the 5 elements you need to optimize on a page, plus additional factors you need to consider in today's SEO landscape when optimizing your page for SEO.
Google makes hundreds of changes to its algorithms every year, most are small changes and not noticeable. But there are a couple of Google updates per year that ARE noticeable and can change your site's SEO performance.
The question is, how do you keep abreast of Google updates and other changes in the SEO landscape?