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Learn MoreSEO & SEM Master II™ with certification from IIDM
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SEO & SEM Master II™ with certification from IIDM
Foundations of SEO and SEM with certification from IIDM™
Last updated 6/2023
English
What you'll learn
- How to use SEO & SEM properly to achieve best results. How to harvest and utilize analytical data gathered from SEO & SEM campaigns
- Understanding SEO & SEM
- How do you utilize it effectively to ensure your efforts and budget are in the right place
- How to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data
Explore related topics
Course content
5 sections • 32 lectures • 3h 34m total length
- Welcome to the International Institute of Digital Marketing™5:09
Welcome to the International Institute of Digital Marketing™ | Lecture 1 Description:
International Institute of Digital Marketing ™ is an impact non-profit certifying body representing more than 20,000 influential brands, we help our members become more effective digital marketers, build stronger brands, and drive industry and societal change through our CMO-endorsed Growth Agenda. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.
This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.
This course consists of;
26 Lecture Videos
26 Downloadable Lecture Description
A total of 26 Lectures
13 Assignments to be submitted to IIDM™
5 Quizzes
31 External Resources
Practical SEO & SEM application
Practical Paid & Organic Strategies
Learn to create successful Paid Advertisements on Facebook and Google.
DURATION: Please note, this course is designed as a 3-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.
Activity 1:
In order to successfully complete this course, it is important to read all the lecture descriptions, watch all the videos, look at all external resources, and complete all quizzes, and assignments.
To complete this lecture, watch video 1; Welcome to the International Institute of Digital Marketing™
Resources summary:
The resources we have provided for this lecture include:
Lecture Description
IIDM Course Instructions
The link to the International Institute of Digital Marketing™'s website.
The link to our Learning Leaf, outlining all the courses provided by the International Institute of Digital Marketing™
The Link to IIDM™ Certified Immersion Trainers
- Training Overview3:02
Training Overview | Lecture 2 Description:
· The Licensed Search Engine Marketing Professional™ is an extensive, in-depth course that takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.
This includes;
o SEO & SEM Master I™ - How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.
o SEO & SEM Master II™ - Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data.
o SEO & SEM Master III™ - How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.
Activity 2:
To complete this lecture, watch video 2. Training overview.
Resources Summary:
SEO & SEM Master I™ Youtube video
SEO & SEM Master II™ Youtube video
SEO & SEM Master III™ Youtube video
- Register your profile on IIDM™ Website.4:32
REGISTER YOUR PROFILE ON IIDM™ WEBSITE | Lecture 3 Description:
The Licensed Search Engine Marketing Professional™ track offers you hands-on experience like no other. Becoming part of our team, and earning through our affiliate program is a big part of that. You will not only be learning about Search Engine Marketing but also get to experience what it's like to work in the industry.
In the video above we show you how to become part of the team, by registering your profile on our website.
● Your profile on IIDM™ will automatically be converted to a student account.
● We will use this account to award your certificates.
Activity 3:
Watch video 3. Register your Profile on IIDM™ Website
Register your profile on our IIDM™ Website and follow the steps provided in the video above. (AS DEMONSTRATED IN LECTURE 3 VIDEO)
○ Find the link to the Trainer Account sign up here: https://www.iidm.world/registertrainer
○ Apply for a Trainer Account and fill in your personal information
○ Upload the Profile Banner in the resources section
Resources Summary:
● Profile banner you will need to create your profile on IIDM's website.
● Link to the registration landing page.
- Become an Affiliate with IIDM™.3:13
BECOME AN AFFILIATE WITH IIDM™ | Lecture 4 Description:
As a successful Affiliate Marketer, you need to understand what it is, how to get started, and how to earn money from various channels. Anyone who has an online presence and the ability to drive traffic can earn money with affiliate marketing by promoting other people's products.
We provide you with the option to become an Affiliate with IIDM™
● What Is Affiliate Marketing?
Affiliate marketing is a performance-based advertising method where businesses pay a commission on conversions to an affiliate. Essentially, an affiliate earns money by promoting and selling other people's products. The good news is as an Affiliate Marketer you do not need to hold any stock, fulfill orders, or deal with customer services. Your sales are tracked via affiliate links to enable commissions to be calculated.
● Why Affiliate Marketing?
1. You're only acting as a referrer to other businesses, so you won't have to handle customer service.
2. You can earn money with affiliate marketing from anywhere. All you need is an internet connection and a computer
3. Great opportunity to earn passive income.
4. It's very easy to get started and the startup costs for an affiliate business are low
● How Does Affiliate Marketing Work?
Affiliate marketing works as a collaboration between a merchant and its affiliates. The merchant is the business that is selling the product or service and who the customer hands the money to and you the affiliate who promotes the business's content to their audience to drive customers and is paid a commission upon a successful sale or leads.
● How Affiliates Promote Products and Services
In most cases, marketers and entrepreneurs will choose a specific niche and develop a full marketing strategy to earn traffic to promote. Also, bloggers and influencers can use affiliate marketing as a way to monetize a channel or audience that they've already built up.
Activity 4:
Watch video 4. Become an Affiliate with IIDM™
Register as an Affiliate with IIDM™ (Optional)
○ Sign in to the account you created in lecture 3
○ Go to your Account
○ Click on Profile
○ Check box that says: Is Affiliate
○ Click on Submit
Resources Summary:
● Youtube video on Affiliate Marketing
- Outlines and Objectives3:46
Outline and Objectives | Lecture 5 Description:
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.
SEO & SEM Master I™
How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.
We will teach you;
What is SEO & SEM and how to use them effectively to increase the reach of your brand.
How to use Google Ads, understand them, and utilize them to their full effectiveness.
What display ads are, how to make them, and how to use them most effectively
SEO & SEM Master II™
Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data.
We will teach you;
How to use SEO & SEM properly to achieve best results. How to harvest and utilize analytical data gathered from SEO & SEM campaigns
SEO & SEM Master III™
How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more
How to make SEO work for your brand through good user experiences and enticing content.
How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.
Activity 5:
Watch Video 5. Outlines and Objectives
Resources Summary:
● Link to Licensed Search Engine Marketing Professional™ track YouTube video
- Drive more business using local SEO and SEM2:43
Drive more business using local SEO and SEM | Lecture 6 Description
Search engine optimization is one way to do that. Search engine optimization, or SEO, are strategies you use on and off your website to help your web pages rank as high as possible on search engines when people type in search words relevant to your business and whatever products or services you sell or offer.
Local SEO are more specific strategies that help local businesses rank higher in search results when people are searching for businesses that are close to their physical location.
Let's look at an example of a general search versus a local search here.
Activity 6:
Watch video 6; Drive more business using local SEO and SEM
Resources Summary:
Youtube video on How To Do Multiple Location Seo
- IIDM™ profile and Affiliate profile
- Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
- WEEK 1 - Understanding general versus local SEO4:25
Understanding general versus local SEO | Lecture 7 Description
When you're getting started with local SEO, it's important to understand how local search results look so you can determine the best strategies you should use to help your site rank higher. Let's look at different searches so you can get an idea of how different searches yield very different results.
Activity 7:
Watch video 7; Understanding general versus local SEO
Resources Summary:
Youtube video on Localized Marketing
- WEEK 1 - Anatomy of local search results4:25
Anatomy of local search results | Lecture 8 Description
When you're getting started with local SEO, it's important to understand how local search results look so you can determine the best strategies you should use to help your site rank higher. Let's look at different searches so you can get an idea of how different searches yield very different results.
Activity 8:
Watch video 8; Anatomy of local search results
Complete Assignment 3: Self Assessment 1: Research SEO
Resources Summary:
Youtube video on 10 SEO Tips, Tactics, and Trends for Website Content in 2021
- Self Assessment 1: Research on SEO - Local SEO vs General SEO
- WEEK 1 - Exploring local ranking factors5:12
Exploring local ranking factors | Lecture 9 Description
When you do a search for a local business like a restaurant or a mechanic, if you're like most people, you probably click on one of the links towards the top of the search results. People tend to trust and click on the links on the first page of the search results.
Ranking higher for local searches requires a combination of different local SEO strategies. It's not one thing that will help you rank higher. It's a combination of strategies. Here are just some of the top local ranking factors that can lead to higher rankings. Let's briefly talk about each one of these ranking factors.
Activity 9:
Watch video 9; Exploring local ranking factors
Complete Quiz 1: Understanding Local SEO
Complete Assignment 4: Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
Resources Summary:
Youtube video on Why Entity-Based SEO Is A New Way Of Thinking About Optimization
- Understanding Local SEO
- Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
- WEEK 2 - Identifying keywords for your business4:58
Identifying keywords for your business | Lecture 10 Description
Every search starts with a word, or more likely, a group of words. These words are called keywords and keywords are at the heart of SEO. To rank high in search results, you need to identify the most important keywords or keyword phrases your potential customers are using to find your website, or more specifically, the individual pages on your website. And then you need to include those keywords on your webpages
Activity 10:
Watch video 10; Identifying keywords for your business
Complete Assignment 5: Self Assessment 2: Identify Keywords
Resources Summary:
Youtube video on 8 Super Effective Social Media Listening Tools For Every Marketer
- Self Assessment 2: Identify Keywords
- WEEK 2 - Using online keyword tools5:51
Using online keyword tools | Lecture 11 Description
What content will help you rank high in search engines? There's no way to answer these questions without doing research on the keywords people are typing in to find businesses like yours.
I'm going to show you three great tools that you can use to validate what keywords you should be putting on your site. But before you can just start searching for random keywords, it's best for you to first think about your customers.
Activity 11:
Watch video 11; Using online keyword tools
Complete Quiz 2: Keyword Research for SEO & SEM
Resources Summary:
Youtube video on 10 Simple Ways To Boost Seo On Your WordPress Website
- Introduction to AI in Social Media11:35
AI-Powered Content Creation Tools for Social Media Managers
Here’s the thing. Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Many. Words.
AI-powered content creation tools can't replace great writers — but the truth is, they help writers and marketers save time and use their skills for more strategic aspects of content creation. AI-powered content writing is a way to improve the writing process and make it more efficient, not replace human writers outright.
When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies.
- Jasper: AI Tool to create Social Media Posts11:35
Jasper: AI Tool to create Social media posts
Now let’s look at a practical example of an AI tool for social media, more specifically for copywriting.
The AI copywriting tools that are now available are fantastic for writing product descriptions, ad copy, social media posts, and even doing SEO copywriting for blog posts.
There are many AI copywriting tools out there now. Not all of them are great, and they all have their pros and cons.
But first, what is AI Copywriting?
AI Copywriting refers to a myriad of different products that use machine learning and artificial intelligence to augment or generate text.
Most recently, GPT-3 by OpenAI has unleashed a flurry of new copywriting software.
GPT-3, quickly, is an autoregressive language model that uses deep learning to produce human-like text. It uses natural language processing to learn context and generate copy from that understanding.
In layman's terms, this means it writes text using pre-trained algorithms that have been fed text data by crawling the internet (using a publicly available dataset called CommonCrawl) and all of Wikipedia.
- Practical Jasper Explanation3:43
Jasper
Jasper is really the only AI copywriter that can actually generate long-form blog content.
Their AI-based writing assistant is trained by conversion and copywriting experts, which helped it acquire incredible writing skills and write copies that convert.
They even claim that every line of their website copy was written by their own copywriting tool. For some reason, they do search-engine-optimized content quite well.
- Introduction to ChatGPT6:50
Introduction to ChatGPT
ChatGPT is an AI language model developed by OpenAI that uses deep learning techniques to generate human-like responses to natural language input. It is one of the most advanced chatbots available today, with the ability to converse on a wide range of topics and provide accurate answers to complex questions. ChatGPT has been trained on a massive corpus of text data, allowing it to understand and respond to natural language queries with high accuracy. It is used in a variety of applications, from customer service chatbots to virtual assistants and more.
- Keyword Research for SEO & SEM
- Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
- WEEK 3 - Understanding eligibility to claim a Google My Business profile7:07
Understanding eligibility to claim a Google My Business profile | Lecture 12 Description
Claiming a Google My Business profile is one of the best ways for you to potentially rank high on Google. A free GMB profile gives searchers valuable information about your business, things like your address, phone number, hours, and much more.
By claiming your Google My Business listing, you increase your chances of getting into this desired spot known as the Google Local 3-Pack, which appears on the first page of local search results.
Activity 12:
Watch video 12; Understanding eligibility to claim a Google My Business Profile
Resources Summary:
Youtube video on What Is Google My Business?
- WEEK 3 - Claiming your Google My Business profile4:56
Claiming your Google My Business profile | Lecture 13 Description
A Google My Business profile helps your business show up when it matters most, the moment customers are searching on Google Search and Google Maps for your business products or services that you offer.
To claim your business, be sure to check your eligibility by reading Google's guidelines. Google updates these guidelines frequently, so make sure you check them often to ensure your listing is compliant.
Activity 13:
Watch Video 13; Claiming your Google My Business profile
Resources Summary:
Youtube video on Google My Business Explained
- WEEK 3 - Optimizing your GMB profile5:43
Optimizing your GMB profile | Lecture 14 Description
Claiming your Google My Business listing is just the first step to using GMB to get ranked high on local search results on Google. To get the most benefits out of your Google My Business listing you must make sure your listing is optimized. Let's talk about how you can make sure your Google My Business profile is complete.
Activity 14:
Watch video 14; Optimizing your GMB profile
Resources Summary:
Youtube video on Digital Marketing Plan for Small Businesses
- WEEK 3 - Hyper Boosting your GMB listing4:33
Hyper Boosting your GMB listing | Lecture 15 Description
Having a complete and updated Google My Business listing shows Google that you care about providing content to searchers. It also makes your listing stand out. Just look at these two knowledge panels, the non-optimized listing shows just a Google photo of the outside of the building and the Google maps location, there's no business hours, website, or any other information about this business. Whereas the optimized listing has a ton of information, you can find their website, photos, find answers to questions, read reviews and more.
Let's talk about some of the most important features you should focus on when optimizing your Google My Business listing.
Activity 15:
Watch video 15; Hyper Boosting your GMB Profile
Complete Assignment 7: Self Assessment 3: Create & Optimize a GMB profile
Resources Summary:
Blog on THE BENEFITS OF USING GOOGLE MY BUSINESS (GMB)
- Self Assessment 3: Create & Optimize a GMB profile
- WEEK 3 - Keeping customers informed during COVID-195:35
Keeping customers informed during COVID-19 | Lecture 16 Description
If your business is struggling to stay afloat or is closed, sign into your GMB profile and find the info section of your GMB dashboard. From there, you can mark your business as temporarily closed, permanently closed, and some people will even be able to remove their listing altogether.
From your customers' view, they will see this red banner that reads temporarily closed if you mark your business as temporarily closed. Your GMB listing will still show up in search results, but over time it will lose rankings.
Activity 16:
Watch Video 16; Keeping customers informed during COVID-19
Resources Summary:
Blog on Why Digital Marketing Is Important During COVID-19
- WEEK 3 - Getting and managing reviews for higher rankings4:56
Getting and managing reviews for higher rankings | Lecture 17 Description
Let's talk about how reviews impact rankings and can help build consumer trust. If you ran the market for an accountant, landscaper or a plumber, and saw these businesses in search results, which ones would you call and why? You've probably noticed that some of these businesses have five star reviews and some don't have any reviews. Does that matter to you when you are searching and shopping online?
Well, if it does, you're not alone. Research shows that reviews do matter and reviews matter to your potential customers too.
Activity 17:
Watch video 17; Getting and managing reviews for higher rankings
Complete Assignment 8: Self Assessment 4: Trends in Consumer behavior
Resources Summary:
Youtube video on 5 Successful Ways Of Using Customer Reviews in Your Marketing Strategy
- Self Assessment 4: Trends in Consumer behavior
- WEEK 3 - Setting up a business listing on top citation sites4:31
Setting up a business listing on top citation sites | Lecture 18 Description
Clients ask all the time, why do I need to be listed on these directories? People search on Google, and they're right. But Google trusts these directory sites and shows them high-end search results. Just do a search yourself for a local business and look at the results.
The top search results are almost always online directories. Here's a list of some of the top, most highly authoritative online directory sites you should start getting your business listed on, like Google My Business, Apple Maps, and Facebook.
Activity 18:
Watch video 18; Setting up a business listing on top citation sites
Complete Quiz 3: Google My Business & Improve Rankings and Build Trust
Complete Assignment 9: Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
Resources Summary:
Youtube video on Will Wikipedia Think Your Page Is Notable?
- Google My Business & Reviews to Improve Rankings and Build Trust
- Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
- WEEK 4 - Creating a holistic page experience for visitors5:53
Creating a holistic page experience for visitors | Lecture 19 Description
Google can tell if a website has poor user experience elements on it and that can negatively impact your rankings. Your website should create an easy-to-use and positive experience for anyone who visits your site.
Smaller websites with fewer pages often use a horizontal navigation at the top of the site while large corporate websites often use both horizontal and vertical navigation.
Activity 19:
Watch video 19; Creating a holistic page experience for visitors
Resources Summary:
Youtube video on Best WordPress Maintenance and Management Services
- WEEK 4 - Technical must-haves for your site4:04
Technical must-haves for your site | Lecture 20 Description
Because more and more people are using mobile devices for search, Google has added a variety of user experience criteria, like mobile-friendliness and how fast your pages load as ranking factors. Let's talk about some of the technical elements Google factors into the ranking.
Activity 20:
Watch video 20; Technical must-haves for your site
Complete Assignment 10: Self Assessment 5: Mobile Optimization
Resources Summary:
Youtube video on A Complete Guide to App Monetization
- Self Assessment 5: Mobile Optimization
- WEEK 4 - Optimizing your site with tags5:18
Optimizing your site with tags | Lecture 21 Description
When you look at a website, you probably focus on the content, but behind that lies code that makes everything work. Tags are small pieces of code that are put on a website. Users can't see this code, but search engines like Google can.
Activity 21:
Watch Video 21; Optimizing your site with tags
Complete Assignment 11: Self Assessment 6: Site speed
Resources Summary:
Youtube video on YouTube SEO Tools to Boost Your Video Rankings
- Self Assessment 6: Site speed
- WEEK 4 - Getting local backlinks5:13
Getting local backlinks | Lecture 22 Description
As you try and get your site to rank higher, one strategy you should implement is link building. Backlinks are links on another site that links back to your site. The search engines follow those links. And if they're quality sites, search engines see these backlinks as a vote of confidence that your site has worthwhile information on it.
When it comes to backlinks, quality over quantity is what matters. Google says it's better to have a few high-quality backlinks to your site than hundreds of spam, irrelevant backlinks.
Activity 22:
Watch video 22; Getting local backlinks
Resources Summary:
Blog on Best SEO Tools to drive Website Traffic in 2021
- Create Backlinks/Bookmarks4:18
Why are backlinks important?
Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
- WEEK 4 - Writing website content that addresses searcher intent3:33
Writing website content that addresses searcher intent | Lecture 23 Description
Searcher intent, also known as user intent, is the main goal a user has when they do a search online. Google has gotten much better at trying to identify what a searcher is trying to find and then showing search results that match a user's intent.
As an example, searching for where to buy a springer spaniel puppy has a different intent than searching for how to train a puppy, which is also different from what is the best puppy food. All of the searches pertain to puppies, but all of the people searching have different intentions on what they're looking for. There are four standard types of search intent.
Activity 23:
Watch video 23; Writing website content that addresses searcher intent
Complete Assignment 12: Self Assessment 7: Website Content
Resources Summary:
Youtube video on 8 Habits You should have for Quality Content Marketing
- Self Assessment 7: Website Content
- WEEK 4 - Building local authority for your business5:49
Building local authority for your business | Lecture 24 Description
The higher the authority your site has, the more Google will trust your site, the higher you will rank, and the more traffic your site will get.
One way to build authority is by guest blogging. Guest blogging is publishing high quality articles or blog posts on websites in your niche or industry or on sites that are of interest to your target audience. The best way to get started is to find industry websites that have blogs and reach out to the editor of the blog or contact the site and see if they'd be interested in having you write a blog post. Be sure you have great blog posts and content on your site that you can reference to as samples of your writing. As you can see in this example, the author of this guest post worked in a link back to her business's website.
Activity 24:
Watch video 24; Building local authority for your business
Resources Summary:
Youtube video 4 Steps To Speed Up Your Website And Look Better To Google
- WEEK 4 - Google Advertisement: SEM for Your Business36:34
Google Advertisement: SEM for Your Business | Lecture 25 Description
Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business's leads and sales.
A Display Ad, also known as a banner ad, is a type of online paid advertisement that is usually a picture or a photo and a copy.
With Google Ads, you can reach potential customers who are looking for businesses or products on Google Search or YouTube.
Get in front of customers when searching for companies like yours on Google Search. Google Advertising helps you to concentrate on customers who are looking for what your company has to offer. This ensures that you can constantly optimize your searches so that only people who want to purchase your goods or services are sent to your websites via this platform.
Activity 25:
Watch video 25; Google Advertisement: SEM for Your Business
Complete Quiz 4: Website & Content
Complete Quiz 5: Certification: SEO & SEM II
Complete Assignment 13: Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
Resources Summary:
Youtube video on The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch
Youtube video on How do I Improve my chances on Google Ads
- Website & Content
- Create 10 Backlinks for your personal link and add them on Google Slide
- Certification: SEO & SEM II
- Request 1:1 Coaching and Training from our IIDM™ Certified Immersion Trainer
- Congratulations0:50
Congratulations on completing your SEO & SEM Master II™ training with the International Institute of Digital Marketing™!
We are proud of you, of your accomplishment, and of the contributions and effort you have provided. To acknowledge your personal milestone, we are excited to share your well-deserved certificates with you. Please accept your globally recognized Digital Marketing certificates as our sincere appreciation for your dedication to our organization.
We are glad that you were part of our journey. Thank you for all your time and effort.
On behalf of the IIDM™ Team, we wish you all the best.
- Download your Certification and share your Digital Certification Badge3:13
Requirements
- Understand and speak basic English
Description
Welcome to the International Institute of Digital Marketing™
The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.
This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.
This course consists of;
26 Lecture Videos
26 Downloadable Lecture Description
A total of 26 Lectures
13 Assignments to be submitted to IIDM™
5 Quizzes
31 External Resources
Practical SEO & SEM application
Practical Paid & Organic Strategies
Learn to create successful Paid Advertisements on Facebook and Google.
DURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.
IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion.
Contact us here: support@iidm.world
Who this course is for:
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.