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30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO

SEO 2020 - Safe, Effective Search Engine Optimization

Learn safe, "White Hat" SEO that works, and won't get your site penalised.
Rating: 4.8 out of 54.8 (582 ratings)
5,417 students
Created by Andrew Williams
Last updated 5/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the differences between SEO of a few years ago, and SEO today.
  • Why SEO has changed so much in so little time.
  • Why it is unwise to follow SEO advice you find online.
  • Know how to create the type of content that Google loves to rank high in the search engine.
  • Know how to find an unlimited supply of great content ideas.
  • Understand LSI and how to apply it for better SEO & search engine rankings.
  • Know that there are two types of keyword research and be able to carry them both out competently.
  • Know how to wring even more information out of keyword research tools.
  • Know how to find theme words and phrases for any topic using free tools.
  • Know the major SEO factors and how to optimize your pages correctly for these factors.
  • Know how to optimize each on-page SEO factor for maximum benefit.
  • Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
  • How to organize your site content for visitors and the search engines.
  • Know how to effectively link pages on the same site to boost rankings.
  • Understand site authority and what Google are trying to achieve with their algorithm.
  • How to boost your own site authority in the eyes of visitors, and the search engines.
  • Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
  • Know the importance of links in SEO, and how to get those "holy grail" white hat links.
  • Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
  • Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
  • Know the best ways to build links to your site in a way that Google approves of.
  • Know which types of link building can cause problems and are therefore best avoided.
  • Understand brand mentions and why these are well worth getting as part of your SEO strategy.
  • Why some backlinks might just be for referral traffic.
  • Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.
  • Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.

Requirements

  • This course assumes no prior SEO knowledge.
  • If you do know some SEO, then it might be worth forgetting what you think you know, and keeping an open mind.

Description

Starting at the beginning, this SEO course covers everything you need to know to get your pages ranked without resorting to SEO loopholes and tactics that will get your site penalised.

The course covers all aspects of SEO, including the most important - how to get high quality backlinks that won't hurt your rankings.  In fact, since the best backlinks you can "build" are natural, Google will probably approve of them.  I'll show you how to do this as part of your SEO strategy.

Student Reviews for this SEO Course

"The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away."

"Thanks Andy, I've done the whole course and it is brilliant. It covers the full range of SEO components in a clear, practical and friendly way. I'm quite 'picky' but have no hesitation in recommending it without reservation at all levels from beginner upwards. (I'm probably around the intermediate level). It debunks many common myths and the advice is always actionable."

"Andy is one of the most thorough teachers I've seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO"

"This course is loaded with important information and I know I'll be referring back to it as I improve my website. It's a great course."

"Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don't hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!"

"I love this course! Andrew is not shy about helping people do the right thing by working in alignment with Google to learn SEO (white hat) fundamentals. The course was thorough and highly informative. Four hours of practical and densely practical instruction that will benefit any business person or webmaster stay up to date with smart SEO advances and practical skills. I sincerely recommend this course!"

"Easy to understand — both well-structured, and great diction! Very methodical and analytical, which is what you want in a good SEO program."

"I love Andy's information. It is very thorough and what he teaches just makes sense. If you're looking for a common sense and safe way to SEO your website then I totally recommend following Andy's advice."

"I have studied SEO and Google for several years now and I think Andrew has covered many topics of importance in a short and concise way for beginners and professionals to learn SEO in depth"

This SEO Course is different because?

  • No SEO tricks

  • No SEO gimmicks

  • No SEO Loopholes

  • No worry about Google slapping a penalty on your site for dodgy SEO practices.

If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you.  With over 15 years of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google. 

The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago.  You'll learn all about the major Google updates, and why they were introduced.  As you learn about the updates, you'll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine. 

The course goes on to introduce you to the FOUR main pillars of modern SEO. 

1. Quality Content

You'll learn about two types of keyword research and how to do both correctly.  This will provide the best possible SEO platform for your web content.  I'll show you how to use that keyword research to help you rank for multiple keywords without actually optimizing for any one keyword (though I'll show you how to do that too).

You'll learn how to find the type of content that your visitors want to see and how to create it without compromising your SEO efforts.

You'll learn about all of the important on-page SEO factors that will influence your rankings and how to correctly optimize your web pages for those factors.

You'll also learn all about structured data and how it can help your SEO.  Structured data is a special type of content you can embed in your pages that only the search engines see.  Using this structured data, Google can create rich snippets in the search results making your pages stand out more and get higher click-through rates.

2. Site Organisation

You'll learn all about site structure and what is expected by the search engines.  We'll cover page hierarchy and how silos can help organise your content in a more logical way for your visitors and the search engines.

You'll learn about site organisation - why it is important for good SEO, and how to achieve a good site structure that benefits your SEO efforts and helps your visitors

3. Site Authority

Site authority keeps getting more important in modern SEO.  Backlinks are the main way to build your authority, but also the quickest way to destroy it.

You'll learn about the best types of backlinks to pursue, and how to go about getting them.  With backlinks causing so many problems for so many webmasters, you'll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them.  A lot of SEO sites offering tips on how to rank will get this terribly wrong.  So wrong in fact, that by following their SEO advice,  you are likely to see your site penalised or even banned from the top search engines.

We'll throw the idea of anchor text backlinks out of the window and discuss the best anchor texts for backlinks.  We'll also cover the "holy grail" of backlinks and how to get them.  These are links from high quality, related sites.

We'll talk about broken link building as a good way to get rank-boosting backlinks, and guest posting as a way to build traffic generating backlinks.

4. Visitor Experience

You will learn why it is important to give your visitors a good experience on your site, and build their trust.  I'll show you ways of building that trust.

The second half of this SEO course answers the question many webmasters ask when they find their rankings have started to drop, or gone completely.... "What's happened and what do I do now?".  The complete SEO audit covers a complete set of both subjective and technical checks to make sure your site is not triggering red flags at Google.

Start the SEO 2019 course and begin to take control of your website traffic, visitors and profits.

Who this course is for:

  • This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn't know where to start.
  • The course is for anyone wanting to learn how to build white hat backlinks using "invisible" SEO.
  • This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.
  • This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.

Featured review

Edwin Hommes
Edwin Hommes
134 courses
70 reviews
Rating: 5.0 out of 510 months ago
Another great course by Andy. I have learned: - that I have been doing it wrong - that the people I paid money to have done it wrong and most importantly: - what I need to do to start doing it right! Thanks for another great content!

Course content

9 sections • 93 lectures • 6h 59m total length

  • Preview03:03
  • Pre-Course Question
    00:55
  • Preview05:15
  • Preview06:34
  • Google's Battle for Survival
    05:31

  • SEO Today
    01:45
  • Top Ranking Factors
    09:44
  • The Four Pillars of SEO
    02:15

  • Introducing Quality Content
    06:26
  • What Google Tells us They Want
    02:21
  • What Google Doesn't Want
    04:17
  • General Content Guidelines
    01:07
  • Examples of Poor Content
    03:45
  • Generating Content Ideas
    07:28
  • Ranking for a Main Keyword Phrase?
    10:18
  • 2 Types of Keyword Research
    06:55
  • Keyword Planner Account
    01:49
  • Keyword Research
    05:37
  • Keywords Everywhere
    06:13
  • Theme Word Research
    08:01

  • On-Page SEO Factors
    00:51
  • Title Tag
    05:35
  • Filename
    08:38
  • Meta Description Tag
    10:10
  • Meta Keywords Tag
    03:33
  • Headlines
    05:01
  • Image Optimization
    05:52
  • Spelling & Grammar
    01:57
  • Links on the page
    04:12
  • Remove Fluff
    01:40

  • Structured Data
    05:52
  • Implementing Structured Data
    06:31
  • Structured Data testing tool
    03:50
  • Structured Data Plugins
    12:08
  • Voice Search
    04:55

  • Site Structure
    02:42
  • Hierarchy & Silos
    03:46
  • Context Sensitive Sidebars
    03:03
  • Internal Linking
    03:18
  • WordPress Tags
    03:55
  • Dynamic v Static Pages
    01:17
  • Robot.txt File
    01:40
  • Check Browser Compatibility
    01:13

  • Introduction to Site Authority
    02:34
  • Inbound Links: A challenge to your authority!
    07:25
  • Anchor Text Links?
    06:45
  • Negative SEO?
    01:55
  • Disavow Tool
    06:57
  • The Holy Grail of Backlinks
    04:44
  • Effective Link Bait
    10:08
  • Email Outreach
    07:55
  • Broken Link Building
    07:18
  • Guest Posting
    04:35
  • Backlinks to Avoid
    03:46
  • Brand Mentions
    02:35
  • Backlinks for Traffic
    01:01

  • Introduction to Visitor Experience
    03:58
  • Website Stickiness
    04:31
  • Site Load Times
    04:58
  • Responsive Design
    04:42
  • Above the Fold
    03:29
  • Build On-Site Trust
    02:36
  • Is CTR a ranking factor?
    03:31
  • Improve CTR
    05:58

  • SEO Audit
    01:39
  • Domain Name
    02:52
  • Web Page Real Estate
    01:30
  • Site Structure
    03:40
  • Comments
    02:17
  • Social Presence
    01:31
  • Would you trust this site?
    07:42
  • Bounce Rates & Time on Site
    01:47
  • Legal Pages
    01:32
  • Content Quality
    06:09
  • Inbound Link Profile
    05:53
  • What's Wrong?
    08:31
  • Screaming Frog SEO Spider
    02:04
  • Connect Analytics and Search Console
    03:11
  • Crawling your Site
    05:24
  • Response Codes
    12:23
  • Indexability
    04:21
  • Server Response Times
    03:54
  • Outbound Link Issues
    09:27
  • Page Titles
    06:03
  • Meta Description
    03:48
  • Meta Keywords
    01:05
  • H1 Headers
    04:13
  • H2 & H3 Headers
    03:10
  • Images
    03:59
  • InLinks
    04:50
  • Word Count
    03:04
  • Post-Course Questions
    00:23
  • BONUS LECTURE
    00:49

Instructor

Andrew Williams
Wordpress, SEO & Self-Publishing Expert, teacher and author
Andrew Williams
  • 4.6 Instructor Rating
  • 25,947 Reviews
  • 119,290 Students
  • 29 Courses

I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2020") and search engine optimization ("SEO 2020").  I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.

         As an ex-schoolteacher, I hope I can make complicated topics simple to understand.  I certainly enjoy trying! 

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