Modern SEO - Safe, Effective Search Engine Optimization
What you'll learn
- Understand the differences between SEO of a few years ago, and SEO today.
- Why SEO has changed so much in so little time.
- Why it is unwise to follow SEO advice you find online.
- Know how to create the type of content that Google loves to rank high in the search engine.
- Know how to find an unlimited supply of great content ideas.
- Understand LSI and how to apply it for better SEO & search engine rankings.
- Know that there are two types of keyword research and be able to carry them both out competently.
- Know how to wring even more information out of keyword research tools.
- Know how to find theme words and phrases for any topic using free tools.
- Know the major SEO factors and how to optimize your pages correctly for these factors.
- Know how to optimize each on-page SEO factor for maximum benefit.
- Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
- How to organize your site content for visitors and the search engines.
- Know how to effectively link pages on the same site to boost rankings.
- Understand site authority and what Google are trying to achieve with their algorithm.
- How to boost your own site authority in the eyes of visitors, and the search engines.
- Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
- Know the importance of links in SEO, and how to get those "holy grail" white hat links.
- Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
- Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
- Know the best ways to build links to your site in a way that Google approves of.
- Know which types of link building can cause problems and are therefore best avoided.
- Understand brand mentions and why these are well worth getting as part of your SEO strategy.
- Why some backlinks might just be for referral traffic.
- Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.
- Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.
Requirements
- This course assumes no prior SEO knowledge.
- If you do know some SEO, then it might be worth forgetting what you think you know, and keeping an open mind.
Description
Imagine finally understanding SEO without feeling overwhelmed or worried about penalties from Google. This course is designed for people like you who want to learn the right way to rank their websites—no tricks, no loopholes, just proven, effective strategies.
Why This SEO Course Stands Out
We’re not just covering the basics; we’re giving you the whole picture. You’ll gain insights from over 15 years of real-world SEO experience. You’ll discover how to build your website’s authority and visibility without risking penalties from outdated or unethical practices. It’s all about sustainable, smart SEO that aligns with what Google actually wants.
What Makes This Course Different?
No Gimmicks: Learn strategies that work long-term.
No Risk: Stop worrying about penalties from shady practices.
Real Results: Start seeing positive changes with clear, actionable steps.
What You’ll Learn
From the fundamentals to advanced strategies, this course covers four key pillars of modern SEO:
Quality Content:
Master keyword research without stuffing your pages.
Create content that resonates with your audience and ranks well.
Use structured data to make your pages stand out in search results.
Site Organization:
Structure your website so both visitors and search engines can navigate easily.
Implement silo structures to logically arrange your content.
Site Authority:
Understand which backlinks boost your authority and which ones could harm you.
Discover how to earn natural, high-quality backlinks that actually help your rankings.
Learn about guest posting and broken link building for powerful backlinks.
Visitor Experience:
Build trust through user-friendly site design and clear, valuable content.
Enhance your visitors’ experience to increase engagement and reduce bounce rates.
Real Reviews from Real Students
Here’s what some of our learners have to say:
“This course is brilliant! Andy’s clear teaching style makes complex topics easy to grasp. I felt confident implementing what I learned right away.”
“Andy’s knowledge of SEO is remarkable, and his practical approach sets this course apart. No fluff—just useful, actionable advice.”
“I keep coming back to this course as I grow my website. It’s packed with valuable tips and clear explanations. Worth every minute!”
“The best part? No fear of penalties. This course gave me the confidence to rank my pages the right way.”
Take Control of Your SEO
Whether you’re a beginner or looking to refine your skills, this course will help you build a strong, penalty-free SEO strategy. Start today, and see how modern, ethical SEO can transform your website traffic and your business.
Join us in today and take your SEO knowledge to the next level!
Who this course is for:
- This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn't know where to start.
- The course is for anyone wanting to learn how to build white hat backlinks using "invisible" SEO.
- This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.
- This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.
Featured review
Instructor
- 4.6 Instructor Rating
- 45,201 Reviews
- 205,193 Students
- 29 Courses
I have written and published a number of books that are available on Amazon, including books on WordPress ("WordPress for Beginners 2025") and Self-Publishing ("Self-Publishing on Amazon 2025"). I also run a website called ezSEONews, where I provide tutorials on a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!