SEO Primer - Search Engine Optimization for Beginners
4.3 (43 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,396 students enrolled

SEO Primer - Search Engine Optimization for Beginners

An introduction to search engine optimization (SEO) and how to go about creating a website that Google will love.
4.3 (43 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,396 students enrolled
Created by Andrew Williams
Last updated 5/2020
English [Auto]
Current price: $30.99 Original price: $44.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Develop your own "SEO Mindset" to evaluate SEO techniques and opportunities
  • Know the main ranking factors in Google today, and go about optimizing their own website.
  • Create search engine optimized content for their website.
  • Understand the difference between White Hat, Black Hat and Grey Hat, and make the correct choices for their own website.
  • Create content that looks like it was written by an expert in the field, giving it the best possible chances of ranking in Google.
  • This course assumes no prior knowledge, but you should probably have a website or web presence (current or planned) that you are interested in optimizing for the search engines.

This "SEO Primer" course will teach you the basics of a sustainable, long-term SEO strategy. However, it is not just about showing you how to optimize your website. I'm sure you have heard the expression "give a man a fish, feed him for a day, teach a man to fish, feed him forever". Well, that is my approach to teaching you SEO in this course. I want you to leave this course with an SEO Mindset, so you understand what Google wants, and how to give it to them. I want you to understand why some SEO techniques are risky, while others are not, and have the ability to evaluate SEO techniques you hear about on-the-fly.

This course introduces you to SEO, what it is and why it is necessary.

You'll learn about Black Hat, White Hat and Grey Hat SEO, and how to spot these three different "varieties" of search engine optimization.

I'll show you how SEO used to be done a few short years ago, with real examples of content that used to rank very well, and make good money for me. We'll look at what those techniques no longer work, and then concentrate on the factors that are the most important today.

You will learn the very best place to get your SEO knowledge from - Google itself.

In the final section of this primer, you'll learn how to create high quality content for your site. You'll also learn all about the importance of backlinking. I'll show you my "Holy Grail" of backlinks - a checklist of things to look for when you evaluate a backlinking opportunity, as well as the best way to achieve this type of backlink.

By the time you finish this primer, you'll have a good grasp of White Hat SEO which will give you a powerful foundation for your SEO adventures. Most importantly of all, you'll have an SEO mindset that will act as your compass as you navigate the web and start to improve your web page rankings.

Who this course is for:
  • You should take this course if you are looking for a long-term, sustainable SEO strategy.
  • You should not take this course if you are looking for the latest Google "Loophole", or short-term ranking strategy.
Course content
Expand all 13 lectures 01:49:44
+ Introductions
3 lectures 18:14

This short video covers a few things I get asked a lot, namely screen resolution and where are the resources. Please watch before you take this (or any) Udemy course.

Preview 08:45

This lecture takes a look at what SEO is, and why it is necessary if you own a website.

Introduction to SEO
+ An SEO Mindset
5 lectures 45:09

While this course concentrates on safer "White Hat" SEO, you will hear about "Grey Hat" and "Black Hat" SEO online, so let's discuss those for a moment and what they mean to your site rankings.

White Hat, Grey Hat & Black Hat

SEO Today is very different to the SEO of only a few years ago. What use to work well, will now get your site penalized. This lecture looks at how we used to do SEO, so that you can better understand what to avoid going forward.

Preview 08:58

This lecture discusses the main ranking factors in SEO today.

Top Ranking Factors Today

Websites offering SEO advice can easily be out of date, so I recommend using Google to test out ideas.

Don't get SEO Advice from Websites, Get it From Google

Webmaster Guidelines provides a lot of information on what is acceptable to Google. It's your guide to White Hat SEO.

Use Webmaster Guidelines
+ SEO Basics
4 lectures 45:26

This lecture discusses the main On-Page factors you need to get right.

Main On-Page Factors

Quality content is perhaps the most important thing to get right in SEO. Get it wrong and it does not matter how good your off-page factors are, your page will ultimately let the visitors down, and Google will penalize the page.

Quality Content

Backlinks are very important to ranking, but they are also one of the main reasons that a site can get penalized. This lecture looks at the dos and don'ts of backlinking.

Backlinks Dos & Don'ts

This lecture looks at a summary of things you must not do on your site, plus one thing you should always bear in mind as you work on a website.

10 Things Not to Do & 1 Thing you Must Do
+ Resources
1 lecture 00:54

A final lecture with some useful resources.

Bonus: Resources