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SEO Master Course - Get Tons of Free, Organic Search Traffic

Name: SEO Master Course - Get Tons of Free, Organic Search Traffic
Rating: 4.3 (75 reviews)

Learn everything you need to know to drive free, organic traffic to your website using proven SEO principles.

Created byRyan Whiteside

Last updated 10/2019

English

What you'll learn

Drive organic traffic to your website using proven SEO principles.

Course content

11 sections • 79 lectures • 6h 1m total length

Introduction to SEO6:04
An introduction to what we'll be learning in the course.
Assignment #11:00
First assignment.

What is SEO?2:36
Starting from the beginning, we briefly discuss what SEO is and stands for.
Is SEO Gaming the System?2:38
Is it bad to do SEO? We discuss this very topic here.
How Search Engines Work4:04
By understanding how search engines like Google work will better help you understand what and why we are doing the things in this course.
Why Ranking #1 Doesn't Matter4:15
Learn the truth about "ranking #1 in Google"
What Really DOES Matter With SEO3:15
An overview of the important ranking factors, or at least what we think are the important factors, when it comes to improving your SEO results.
The SEO World We're Living In3:26
Some of the latest updated from Google and want you can do to take advantage of them.
SEO Basics Recap2:55
A recap of everything that we covered in the SEO basics section. Also, where we go from here.
Assignment #21:00
Instructions for Assignment #2

What Title Tags Are and Why They Are Important3:43
Starting with the basics, I go over what a title tag is and why it's important.
How to Write Effective Title Tags12:16
The nuts and bolts of writing title tags.
Advanced Title Tag Writing - Getting the Click4:29
Why CTR's, or click-through-rates, are more important than ever with title tags.
Introduction to Meta Descriptions2:27
What meta descriptions are and why they are important.
How to Write Meta Descriptions - Best Practices5:20
The nitty-gritty details on how to write meta descriptions.
Meta Keywords - Worth It?3:26
What meta keywords are and why or why not you should use them.
Header Tags for SEO Benefit10:15
What Header tags are and why they are essential for your SEO success. Also, how to code them properly and pitfalls to look out for.
Writing Great Headlines1:00
How to Write Subheadlines6:42
Learn about when to use H2s, H3s and more.
Overview on Writing Content5:57
A general overview of what you should be doing when writing content for SEO benefit.
Make Money with CTAs5:25
Why you should have CTAs on every page on your website.
Alt Tags for Images6:02
Learn what all tags are and why you should use them on every image on your website.
Using Anchor Text5:45
Find out what anchor text is, and a funny example of how it helped Adobe rank for a strange search term.
URL Name Tips and Pitfalls7:17
How to name your pages properly and tips to avoid.
Assignment #31:00
Instructions for Assignment #3

Importance of Keywords2:45
A primer on the important of keywords with SEO.
Getting Introduced to Google Keyword Planner9:45
All SEO efforts begin with keyword research and Google's tool is an absolute must.
Never Run Out of Content Ideas Again6:04
This tool gives you an almost unlimited number of keyword ideas you can use for new pages.
Long Tail and How It Applies to Your Marketing Strategy6:26
Learn how you can take advantage of the long tail with great content.
Creating a Site Blueprint4:33
Why it's important to plan content out ahead of time.
Site Blueprint Template0:01
Assignment #41:00
Instructions for Assignment #4

Setting Up with Google Search Console7:01
A must have tool for all website owners.
Introduction to Robots.txt Files6:31
Basic overview of a file every website should have.
Tell Search Engines What Pages to Index8:25
This file tells search engines more detail about your website.
How to Measure Site Traffic3:56
This free tool helps you monitor site traffic and where visitors are coming from.
Find Technical Issues With This Advanced SEO Tool10:34
Quick walkthrough of the numerous things you can find and fix on your website with this advanced SEO tool.
A Suite of Bonus Tools5:07
This tool gives you all kinds of additional features you can use to learn more about your website visitors.
Assignment #51:00
Instructions for Assignment #5

Build Out Your Site Architecture5:59
Learn how to get the most site traffic possible and save yourself lots of time by building out your site architecture properly.
Effective Strategies for Internal Linking7:52
Copy one of the most popular websites in the world's internal linking structure. And a quick Google hack!
SEO with a Side of Breadcrumbs4:11
Use this Google supported navigation structure to make your website more organized.
HTML Sitemaps5:32
What they are and why they're important for search and users.
Assignment #61:00
Instructions for Assignment #6

What is Content?2:09
Introduction to the content section of this course and what we really mean by content.
Watching Out for the SEO Panda3:11
Learn about the Google Panda update and why it matters with your SEO efforts.
How to Write Really Standout Content4:16
Two examples of how to write really standout content in this day and age.
Being Rewarded for Freshness3:31
How Google and other search engines reward you for cranking out new content.
Generating Content Faster3:23
Simple strategy to crank out content faster.
Importance of Images8:14
Learn and understand the indirect and direct benefits of using images in your content.
How and Why to Reduce Image Sizes2:42
Why large images are bad for SEO.
Importance of Video3:21
Learn why video is possibly the single biggest opportunity right now.
Content Recap1:43
A recap of everything that we covered in the content section of this course.
Assignment #71:00
Instructions for Assignment #7

Inbound Links - A History Lesson On Their Importance6:27
Overview of the importance of inbound links over time.
The #1 Way to Get Backlinks - Period!2:47
This is the absolute best way now and forever how to get really quality back links to your website.
What NOT To Do With Link Building2:33
These things you should absolutely avoid doing when it comes to link building.
Getting Links Through Brand Name Mentions6:04
Use this simple, ethical approach to getting more links.
Guest Posting - Do's, Don't and How-to's9:41
Everything you need to know about guest posting as far as link building strategies.
Thoughts on Press Releases for SEO2:27
How you can and can't benefit from doing press releases.
Sniffing Out Competitor Links4:25
Tools you can use to find competitor links, and why you would want to do that.
Inbound Linking Wrapup3:11
Quickly going over all that we learned in the link building section.
Assignment #81:00
Instructions for Assignment #8

Technical SEO Introduction1:21
Briefly touching on the importance of technical SEO and what we're covering.
Site Speed and Its Importance5:01
Why site speed is critically important and what you can do about it for your website.
Making Your Website Mobile Friendly5:46
Why you should make your website mobile friendly, and briefly cover how to do it.
Robots File Revisited3:49
Double check this simple line of code to make sure you aren't blocking search engines.
Tell Google The Official Version of Your Page4:32
With just one line of code you can tell Google which page to show.
Set Your Preferred Domain2:37
Tell Google which version of your site to count and display.
Adding Redirects to Your SEO Toolbox5:53
Learn a few reasons why you would want to redirect something and an example of how to do it.
Tell Search Engines You Don't Endorse Something6:45
How to add a little snippet of code to tell search engines that you don't recommend what is being linked to.
Technical SEO Recap3:03
Recap of what we covered in the technical SEO section.
Assignment #91:00
Instructions for Assignment #9

Building a Website Introduction1:00
Introducing what we'll discuss in the building a website section.
Choosing a Domain Name9:50
Considerations on what domain name you should pick.
Choosing the Right Brains to Power Your Website16:27
Learn how to choose one of the most important things you need to power your website.
Choosing a Content Management System12:19
Thoughts and tips on choosing a content management system (CMS).
Assignment #101:00
Instructions for Assignment #10

Requirements

Just brain BAM (Brains And Motivation) and a willingness to learn and apply the SEO tips.

Description

Welcome to the SEO Master Course, where you’ll learn everything you need to know to drive free, organic traffic to your website.

My name is Ryan Wiley, and I’m so excited to present this course to you. For over 7 years now, I’ve worked for one of the largest digital marketing agencies in the United States. I’ve done SEO for multi-million dollars brands you’ve most likely heard of. Sites that were receiving tens of thousands of visitors a day even before I began working with them. I’ve also worked on the other end of the spectrum… individuals who were only getting a few visits a day. I was able to get them to a point where they were getting calls and emails daily for their products and services.

At the end of this course, you’ll be able to…

Confidently optimize your website using proven SEO principles
Build out a content plan based on strategic keyword and competitive research
Set your website up for success, even as technology and search algorithms change

I’ll be teaching you how to…

Set up your pages so they have the best opportunity to rank well
Create content better and faster than you ever thought possible
Perform a technical analysis of your website to ensure it isn’t being penalized by search engines
Use SEO tactics that even Google approves of

You'll learn what works, and equally importantly, what doesn’t work. Some SEO courses go into great depth on things like link building, but can I let you in on a little secret?...

Google is really REALLY smart!

Tricks and tactics that worked a few years ago, even as recent as 2015, no longer do. Trust me, I wish they did! The strategies you’ll learn should work long into the future, because it aligns perfectly with what search engines want from us website creators.

The ideal student is someone that has any interest in learning SEO. I start from the very beginning, so even if you don’t even know what SEO stands for, but want to drive traffic to your website I can help you. And if you’re a little more experienced, it’s not long before we get to the good stuff. Even if you’ve done SEO work for a few years, I’m sure I can teach you a few tricks you haven’t seen or heard of before.

If this sounds good, then hit the “Take This Course” link right now, where you’ll get lifetime access to constantly updated material. You’ll also be able to post in the discussions any questions you have. I love helping people and have a real passion for SEO. I look forward to seeing you on the inside!

Who this course is for:

This course is meant for anyone who wants to learn timeless SEO tactics, regardless of their previous SEO knowledge. Earning organic traffic takes work, so this course isn't ideal for someone expecting overnight miracles.

SEO Master Course - Get Tons of Free, Organic Search Traffic

What you'll learn

Explore related topics

Course content

Introduction to SEO2 lectures • 7min

SEO Basics Primer8 lectures • 24min

Onpage SEO Essentials15 lectures • 1hr 21min

All About Keywords7 lectures • 31min

SEO Tool Setup7 lectures • 43min

Site Architecture and Linking5 lectures • 25min

SEO Content Guide10 lectures • 34min

Inbound Links - 2016 and beyond approach to getting links9 lectures • 39min

Technical SEO10 lectures • 40min

Building a Website5 lectures • 41min

Requirements

Description

Who this course is for: