In this section you will learn:

• The true power of SEO and how it can boost your traffic and revenue

• The differences between SEO and SEA and which form of search engine marketing is most suitable for your website

• How a search engine works: the secrets of Google

• How to get your site to the top by using the 3 pillars of SEO

In this lesson, we're going to talk about the true power of SEO and how SEO can lead to a real traffic explosion. In other words: a lot more visitors to your website!

• The difference between SEO (Search Engine Optimization) and SEA (Search Engine Advertising)

• Pros and cons of SEO

• Pros and cons of SEA

• Which marketing method should you choose for your website: SEO, SEA, or both?

• How do search engines work

• The secrets of Google

• Google ranking factors

• What do you have to work on to improve your website's search engine rankings

• What are the tree pillars of SEO

• Introduction to each pillar

• What is on-page and off-page optimization

• Why keyword research is so important

• The meaning of the term 'keywords'

In this section you will learn:

• The properties of a good keyword

• Why long tail keywords are the key to success

• How to conduct a classic keyword research, and

• How to steal the best keywords from your competitors

• What a good keyword looks like

• Which keywords are the best ones for our website

• The 3 properties of a good keyword

• The different types of keywords: head, body, and longtail

• What longtail keywords are

• Why longtail keywords are the key to SEO success

• Introduction to the two methods of keyword research

• Traditional keyword research

• Competitor keyword research

• Which method to pick for your website

• Explaining the 3 steps of traditional keyword research

• What are seed keywords

• The different methods to make a list of seed keywords

• How to find related keywords with the help of tools

• Using the Google Keyword Planner

• How to find the best keywords

• How to do traditional keyword research with KWFinder

With the Google Keyword Planner and KWFinder you can do your entire keyword research. But there are some additional useful keyword tools to use for research that I will show you in this video.

We have now compiled a list of keywords related to our website and our products or services. In step 3 we are going to filter this list to pick the best keywords that we will eventually use on our web site.

You can filter keywords using the Google Keyword Planner and manually checking the search results for each keyword. But this takes a lot of time. There is a way to do it faster and have better results as well, and that is with KWFinder.

• How to steal the keywords of your competitors

• The 3 steps of competitor keyword research

• How to find competitors with similar domain authority

In this video, we're going to look at which keywords are working well for the competitors we’ve put on our list. Then we can use these keywords for our own website to try to rank for them as well!

In the last step of competitor keyword research, we are going to filter our list to find the best keywords to use for our site.

In this bonus lesson, I will show you a smart strategy to achieve faster SEO results. This way you can boost your rankings and quickly drive more traffic to your website!

In this section you’ll learn:

• How to organize your keywords for a good content structure

• What SEO content is and what conditions it must meet

• How to optimize your SEO content for keywords

• The best way to write and format your SEO content

It is important that you use a good content structure on your website. This means that there is a logical categorization of the information that you provide on your website. In this lesson we will look at how to organize your keywords for a good content structure.

In this lesson you will learn how to optimize your website for the keywords of your choice by creating successful SEO content.

This lesson is divided into 3 parts:

1. In the first video you will get an introduction and learn more about the basic principles of successful SEO content. We’ll look at what SEO content is and what conditions it must meet.

2. The second video is about how to optimize your SEO content for keywords.

3. And finally, the third video deals with the best way to create great content with great usability.

In this video, we are going to look specifically at how to optimize your content for keywords.

Google assesses the relevance of a web page based on the content of that page. So you have to make it clear to Google that your webpage is targeting a certain keyword. In this lesson you will learn the best way to optimize your SEO content for your keywords.

This lesson explains the fundamentals of successful SEO copy and how to create great content with great usability.

• Our SEO content is supposed to bring visitors from Google to our website. But that's only the first step!

• We want to also convert those visitors into customers.

• To achieve higher rankings in Google and a higher conversion rate by turning more visitors into customers, you need good content as well as good usability.

In this section, you will learn:

• what the ideal website structure for Google is

• how to make your website search engine friendly

• how to set a preferred domain, and

• how you can improve your site’s SEO health with Google Search Console.

• The ideal website structure for Google

• Tips for creating a website structure that Google loves

• What is PageRank

• How PageRank is passed from page to page

In this lesson we're going to look at the ways how you can make your site search engine friendly to rank as high as possible in the search engines.

• What is the most important type of content for a search engine

• Tips for making your site more search engine friendly

• How to use the meta tag robots

• How to use robots.txt

• HTTPS/SSL

• The mobile friendliness of a website

Another important SEO factor is the speed of your website. Users expect a website to load fast.

In this lesson you'll learn how to improve your site speed.

• The best tools for measuring site speed

• Useful tips for improving site speed

• CDNs

• Image compression tools

A website can be accessed via multiple web addresses (http, https, www and non-www). For SEO it is important to set a preferred domain for your website. You will learn how to do that in this lesson.

In this lesson, we are going to look at Google Search Console. This is a free tool from Google that is indispensable for website owners. It is not only an important tool for SEO, but also for the quality of your website in general.

In this lesson, you will learn how you can use Google Search Console to monitor and improve the SEO health of your website.

• Adding a property to Google Search Console

• Verifying your site through Google Search Console

• The most important options and reports in Search Console

In this section you will learn:

• What the value of backlinks to your website is

• How to build base links the easy way, and

• The 4 best and most effective link building tactics and how to use them

You will learn:

• What the value of backlinks to your website is

• How links are valuable in two different ways

• How to assess the SEO value of a link

• Everything about dofollow and nofollow links

• What are the link attributes rel="sponsored“ + rel="ugc" and when to use them

If you've just launched a new website or when you're first getting started with link building, the best strategy is to start building some base links.

Base links are the easiest types of backlinks to get for your site:

• They are the low hanging fruit - easy to get

• They don’t take too much time, and

• Anyone can build links this way

There are many different link building methods you can use. In this lesson we focus on the 4 best and most effective link building tactics. If you really get started with link building, these are the methods that give the best results. They can result in valuable links, which will help you rank better in the search engines.

It is also important to keep track of all links you request. This will prevent you from requesting a link again later from the same website. You can download a useful Excel sheet in the resources of this lesson to keep track of your link requests.

In this section:

• You'll learn more about Google Analytics: how to set it up, how to use the various reports, and helpful tips for using this tool

• Finally, you will also learn more about measuring your website's most important SEO metrics: search traffic, links, and keyword rankings

Google Analytics is a free tool that gives you detailed insights into the traffic to your website. For example, you can see how many visitors your website gets, how those visitors ended up on your website, and what they did on your website. This way you can measure whether your SEO campaign is actually successful.

In this lesson, we're going to look at some important SEO metrics that indicate how successful your SEO efforts are. This way you can make adjustments to your SEO strategy when and where necessary.

You will learn how to best measure:

• Organic search traffic

• Links

• Rankings

The end goal of this section is that your website ranks well for local searches.

You will learn:

• How local SEO works

• The 4 steps to improve visibility in local search

Google is getting better and better at providing the most useful search results to its users. Searches that have a local component return specific local search results.

We'll look at how to improve visibility in local search by following the 4 steps of local SEO.

You can find a blueprint of these 4 steps in a special worksheet Local SEO you can download from the lesson resources. The worksheet makes it super easy to follow the 4 steps and get started with local SEO.

The first step to improve your Local SEO is to create a free Google My Business listing. Google My Business is essential for local SEO: it will lead to higher rankings in Google Maps and local searches.

The second step to improve your local SEO is to work on local citations. These are online mentions of your business with your name, address and phone number.

You'll learn:

• The importance of having correct and consistent local citations

• How to improve your local citations

• How to improve your local SEO by working on both on-page and off-page optimization

Reviews are very important for your business. They provide social proof and increase your trust factor. People value the experiences of others and are more likely to buy products or services when they have positive reviews.

Since users value reviews so much, they are also important to search engines. Reviews can help you rank higher in the local search results.

You'll learn:

• The factors that Google uses when looking at reviews

• The best places to get reviews

• How to get more reviews

• How to respond to negative reviews

When you're doing SEO, you can use two strategies: white hat and black hat SEO.

• What are the differences between white hat and black hat SEO

• Which strategy should you choose for your website

In the SEO world, some people still get the shivers when you start talking about Pandas and Penguins. These are the code names given to important updates to the algorithm that Google uses to rank search results.

• What do Panda and Penguin mean for SEO?

• What are the rules that Google wants website owners to follow?

• How does Google check whether websites follow the rules?

• What are the things you should definitely avoid, but that not everyone knows are against the rules?