SEO Link Building Basics

Keyword Research For Link Building

Not so long ago, this was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site. You would build links using the top keywords as anchor text.

Not anymore.

In this lecture we show you the right way to do keyword research for link building. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Anchor Text Diversity

For a long time keyword rich anchor text was the link building way. If you wanted to rank, you picked the keyword or words you wanted to rank for and then used one of those keywords as the link for every (or nearly every) link you built.

Google now clearly interprets exact match anchor text of this nature as an attempt to manipulate its algorithm. Many webmaster tool warnings due to unnatural links are really just a cause of anchor text.

In this lecture we show you how to make your anchor text look more natural so you don’t get penalized by Google. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

How to Analyze a Link

Number 1 Relevance

Number 2 Link Type

Number 3 Authority

Number 4 Location

Number 5 The Smell Test

In this lecture we show you how to analyze a link. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

How to Conduct a Backlink Analysis

Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign and can help develop your fundamental knowledge of links, link building strategies, and link quality.

In this lecture we show you how to conduct a backlink analysis. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

How to Analyze a Competitor’s Backlinks

No link building campaign would be complete (or even truly begun) without a competitor backlink analysis.

Step One – Determining Competitors

Step Two – Competitor Backlink Mining

Step Three – Competitor Backlink Analysis for Link Opportunities

Step Four – Quick Takeaways

In this lecture we show you how to analyze a competitor’s backlinks. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Link building starts with link prospecting. Link prospecting is the process of finding relevant sites, and then performing basic quality assurance on those sites. Once you’re certain the sites are worthwhile, all that’s left is building the link.

If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Link Prospecting

Link prospecting is the act of finding websites which might be willing to link to your own website.

There are two stages to link prospecting:

1.The collection of target sites.

2.Quality checking those sites.

In this lecture we show you how to link prospect. If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.

Before You Build Links

So far we have been talking about building links. You know you need them to get to the first page but if you want stay there you’re going to need more than links.

If googlebots discover your website is slow, has garbage content, poor design, duplicate pages and just lacks overall SEO no link is going to be able to help. If your site isn’t in order you will find it almost impossible to get a link with any value.

If you would like to learn more about link building take a look at our Linkarati Blog where we feature new content on link building every day.