Organic Search And Keywords

Learn how to integrate marketing requirements with a technique
Rating: 4.4 out of 5 (131 ratings)
14,917 students
Organic Search And Keywords
Rating: 4.4 out of 5 (131 ratings)
14,917 students
Apply the best SEO practices in your business and projects
With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
Optimize your content and blog
Use tools

Requirements

  • No technical knowledge is required.
  • You just need the desire to promote the website and bring more relevant visitors to your website.
Description

SEO if done right is one of the cheapest forms of marketing. The audience is already in search for the product or service. Though SEO is something that is better practiced than taught the guidelines and optimization techniques can be understood and learned. Integrating SEO techniques with marketing requirements is a big challenge in digital marketing.

This course contains exhaustive information on SEO. This is a kind of guide that you want to return back to for reference again and again.

We have designed the SEO lessons to teach you how to integrate marketing requirements with a technique. It will allow you to:

  • Learn the best practices for SEO.
  • Integrate SEO techniques and marketing techniques.
  • Use content to target the right demographic profile at the right stage.
  • Understand how Google and Bing operate and what they require.
  • Master keyword research and understand the significance of using the right keyword.. 
  • You learn how to optimize each aspect of your website - content, images, video, blogs ...
  • How to deal with Google penalties.




Who this course is for:
  • This course is for digital marketers looking for the best SEO practices
Course content
13 sections • 51 lectures • 9h 7m total length
  • Introduction
    00:32
  • What is SEO?
    11:51
  • Ranking Factors
    20:53
  • Google Guidelines
    13:23
  • Bing Guidelines
    18:37
  • Best Practices
    13:21
  • Summary
    00:36
  • Introduction to SEO
    7 questions
  • Introduction
    00:46
  • Onsite SEO
    16:16
  • Content And Keywords
    15:57
  • Meta Tags
    13:41
  • Loading Time
    15:19
  • URL And Domains
    18:37
  • Summary
    00:20
  • Sitemap - Part1
    14:09
  • Sitemap - Part2
    13:44
  • Image Optimization - Part1
    18:35
  • Image Optimization - Part2
    15:44
  • Conversion Rate Optimization
    15:59
  • Introduction
    01:45
  • Identification Of Seed Keyword
    15:33
  • Keywords Research
    17:44
  • Keyword Selection
    15:11
  • Summary
    01:00
  • Introduction
    00:45
  • Types Of Content
    16:54
  • Content Mapping To Personas
    13:41
  • Content Mapping To Visitors Funnel
    12:09
  • Creating Content
    12:38
  • Disclosures
    11:52
  • Summary
    00:55
  • Introduction
    00:53
  • Blogging
    14:51
  • Blogging Tools
    05:00
  • Promote Your Blog
    11:06
  • Summary
    01:38
  • Introduction
    01:40
  • Google Place Listing Tutorial
    05:39
  • Summary
    00:52
  • Introduction
    00:45
  • How To Build Links
    13:54
  • How To Establish Outreach Contacts
    11:03
  • Creating Links
    18:22
  • Summary
    00:53

Instructor
Vice President Training
Sangeeta Kumar
  • 4.3 Instructor Rating
  • 3,831 Reviews
  • 113,850 Students
  • 2 Courses

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.