Brice started his career at IBM as the Product Manager for a tool that eventually became Coremetrics – it was one of the world’s first web analytics tools. It was also one of the world’s first software delivered as a service (SAAS). Brice consulted with many large companies such as MLB, Coca-Cola, Kraft, and Orbitz to help improve their marketing performance. Viewing the landscape as the client, Brice realized there was a need for a better agency that specialized in conversions. Brice felt inspired to start Reap Marketing in September 2009.
Brice eventually started his own successful e-commerce company, StandishSalonGoods.com, where he has been able to put his ideas into play for himself and ultimately experience his own agency from the perspective of his own clients. He wrote about the journey in his book, Salon Chairs Don’t Sell Themselves and eventually created the Infinite Conversions Workshop™ program, a one-day workshop designed to get businesses kick-started with over 100+ ideas for optimization.