SEO for Beginners

Name: SEO for Beginners
Rating: 4.3 (32 reviews)

Learn how to use tried and true search engine optimization (SEO) techniques to get your site to rank

Created byCorey Rabazinski

Last updated 6/2021

English

English [Auto],

What you'll learn

Uncover SEO opportunities
Tune website for SEO performance
Analyze SEO results

Course content

1 section • 8 lectures • 48m total length

What is SEO and why should I care?4:32
Learn how to optimize for Google with search engine optimization to attract free organic traffic, rank in the top results, and drive clicks through onsite optimization, content, and link building.
Feeding Google7:36
Learn how to feed Google by clearly defining your site’s purpose with accurate page titles, descriptions, URLs, and alt tags, and optimize architecture, speed, and headings to improve rankings.
Choosing the right keywords7:43
Target high-volume, high-intent keywords and bucket them by buyer stage for product pages, home pages, and blog content using Google Keyword Planner, Mazas keyword explore, and keyword tool don i.
How to think like a Googler3:45
Develop seo campaigns based on keyword research and architecture, centered on the end user to help Google understand your company and site, and craft value-driven titles and descriptions.
The what, why and how of link building9:37
Discover what link building is, why Google treats links as quality signals, and how to build natural, relevant links through quality content and outreach.
How to create content that users care and share about6:59
Explore how creating shareable content, including 10x content that answers customer questions, drives links and social signals, builds brand trust, and supports SEO for beginners.
Measuring success of SEO5:41
Track seo progress with Google Analytics, Google Search Console, and Ahrefs to monitor organic traffic, impressions, clicks, and rankings. Use these insights on landing pages and backlinks to refine campaigns.
Staying up-to-date2:44
Use screaming frog to crawl your site and fix architectural issues like broken links and scripts, then stay on top of SEO trends via Maaz top 10 and industry influencers.

Requirements

Basic understanding of Google Analytics

Description

Did you know that the first 4 results on Google get over 70% of the clicks? In this course I'll teach you how you can get your site to rank and attract free customers already searching for your products and service.

Search engine optimization (SEO) is a constantly evolving field, and one that is as important to marketers than ever before. At it's core, search engine optimization helps your users find you when they search online. The higher you rank, the more opportunities you have to sell your products and service to potential customers. However, if you don't take to proper step to ensure your site ranks well, it will be buried past page one of the Google search results only to be seen by less than 1% of searchers.

With search usage by consumers at an all time high, marketers must be up-to-date on the ins-and-outs of SEO. That includes on-page optimizations, off-page strategies like link building, and competitor analytsis. We walk through all of these plus the tools you need to automate much of the process.

Search engine optimization is the foundation of your online presence, and if you aren’t using it to capitalize on users searching for your products, your competitors will be.

SEO for Beginners gives you the need-to-know techniques about this important marketing tool in the shortest amount of time, allowing you to spend more time utilizing your newfound knowledge to grow your online presence.

Who this course is for:

Marketers
Entrepreneurs
Anyone interested in search engine optimization