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SEO for Beginners
Rating: 4.3 out of 5(32 ratings)
123 students

SEO for Beginners

Learn how to use tried and true search engine optimization (SEO) techniques to get your site to rank
Last updated 6/2021
English

What you'll learn

  • Uncover SEO opportunities
  • Tune website for SEO performance
  • Analyze SEO results

Course content

1 section8 lectures48m total length
  • What is SEO and why should I care?4:32
  • Feeding Google7:36
  • Choosing the right keywords7:43

    Target high-volume, high-intent keywords and bucket them by buyer stage for product pages, home pages, and blog content using Google Keyword Planner, Mazas keyword explore, and keyword tool don i.

  • How to think like a Googler3:45
  • The what, why and how of link building9:37

    Discover what link building is, why Google treats links as quality signals, and how to build natural, relevant links through quality content and outreach.

  • How to create content that users care and share about6:59
  • Measuring success of SEO5:41
  • Staying up-to-date2:44

Requirements

  • Basic understanding of Google Analytics

Description

Did you know that the first 4 results on Google get over 70% of the clicks? In this course I'll teach you how you can get your site to rank and attract free customers already searching for your products and service.

Search engine optimization (SEO) is a constantly evolving field, and one that is as important to marketers than ever before. At it's core, search engine optimization helps your users find you when they search online. The higher you rank, the more opportunities you have to sell your products and service to potential customers. However, if you don't take to proper step to ensure your site ranks well, it will be buried past page one of the Google search results only to be seen by less than 1% of searchers.

With search usage by consumers at an all time high, marketers must be up-to-date on the ins-and-outs of SEO. That includes on-page optimizations, off-page strategies like link building, and competitor analytsis. We walk through all of these plus the tools you need to automate much of the process.

Search engine optimization is the foundation of your online presence, and if you aren’t using it to capitalize on users searching for your products, your competitors will be.

SEO for Beginners gives you the need-to-know techniques about this important marketing tool in the shortest amount of time, allowing you to spend more time utilizing your newfound knowledge to grow your online presence.

Who this course is for:

  • Marketers
  • Entrepreneurs
  • Anyone interested in search engine optimization