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SEO in 90 Minutes: From Zero to Google Hero
Rating: 5.0 out of 5(5 ratings)
10 students

SEO in 90 Minutes: From Zero to Google Hero

Master SEO Basics: Google Algorithms, Black-Hat Risks, Link Building, and Content Optimization in 90 Minutes
Created byMohammad Ali Salehian
Last updated 11/2025
English

What you'll learn

  • Understand how Google’s search algorithms work and how they affect SEO performance.
  • Avoid harmful SEO practices and learn the basics of ethical, long-term strategies.
  • Gain clarity on common SEO myths and mistakes — and how to avoid them.
  • Optimize your content and website layout for search engines and real users.

Course content

2 sections • 16 lectures • 1h 27m total length

  • Penguin: Google’s Spam Link Hunter6:56

    Penguin fights websites that try to cheat their way to higher rankings through unnatural link-building. It detects spammy, low-quality links and reduces a site’s authority.

  • Panda: The Enemy of Low-Quality Content5:33

    Panda focuses on content quality. It demotes sites that visitors quickly leave and rewards helpful, high-quality content by improving their search positions.

  • RankBrain: Understanding the True Intent of Users’ Searches6:26

    RankBrain tries to understand the meaning behind search queries. By analyzing user behavior over time, it helps Google show more relevant results.

  • Hummingbird: Delivering the Most Relevant Content5:26

    Discover how Hummingbird helps Google understand the meaning behind queries and why semantic relevance matters.

  • Google Dance: The Ranking Shuffle in Search Results3:59

    One common SEO phenomenon is temporary ranking fluctuations. The so-called “Google Dance” are short-lived shifts in rankings as Google tests and gathers user feedback on sites.

  • Sandbox: Google’s Evaluation of New Websites4:18

    Many new sites don’t immediately rank highly. The “sandbox” effect is a period during which a new site’s credibility is evaluated before it gains stable ranking power.

  • Pigeon: Optimizing Local Search Rankings6:09

    Why Google prioritizes the mobile version of your site and quick checks to ensure mobile readiness.

  • Mobile-First: Prioritizing the Mobile Version6:07

    Mobile-first indexing means Google primarily uses your site’s mobile version for indexing and ranking. If your mobile site is weak, your overall rankings can suffer.

  • Freshness: Fresh Content, Higher Rankings5:55

    The Freshness algorithm favors more up-to-date content. Newer pages or recently updated content can get priority in search results.

Requirements

  • No prior SEO experience is required — this course is designed for complete beginners.
  • A basic understanding of how websites work will be helpful, but not essential.
  • You only need an internet connection and curiosity to learn how Google works!
  • Access to a computer or laptop is recommended for following along with examples.

Description

Unlock the secrets of SEO in just 90 minutes! This course is designed for beginners who want to quickly understand how search engines work and how to improve their website’s visibility. You’ll learn the fundamentals of SEO, explore Google’s key algorithms, and discover which strategies can boost your rankings — and which can hurt them.

In the first section, “The Google Zoo,” we dive into Google’s core algorithms, including Penguin, Panda, RankBrain, Hummingbird, Google Dance, Sandbox, Pigeon, Mobile-First Indexing, and Freshness. You’ll understand how Google evaluates websites, how link quality affects rankings, and how content relevance and freshness can help your site stand out. Each algorithm is explained in simple terms, with practical examples so you can see how it impacts real websites.

In the second section, “What You’d Better Not Know,” we explore the dangers of black-hat SEO. You’ll learn why over-optimization, fake content, risky link-building, negative SEO, and other common mistakes can harm your website instead of helping it. We also cover how to avoid these pitfalls and maintain a safe, effective SEO strategy.

By the end of this course, you’ll have a solid understanding of how Google ranks websites, the do’s and don’ts of SEO, and actionable techniques to improve your website’s visibility responsibly. Whether you’re a beginner or looking for a clear refresher, this course equips you with practical knowledge to make your site search-engine-friendly.

Who this course is for:

  • Beginners who want to understand SEO without getting lost in technical jargon.
  • Website owners, bloggers, and small business owners who want to improve their Google rankings.
  • Digital marketing students or professionals who need a quick and clear SEO refresher.
  • Content creators and copywriters who want to make their work more search-friendly.
  • Anyone curious about how Google’s algorithms work and how websites get ranked.

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