Marketing Fundamentals - Search Engine Optimization (SEO)
What you'll learn
- The basics of Search Engine Optimization
- What a search engine is and how it works
- Crawling, Indexing, Ranking
- How to do keyword research
- On Page SEO
- Technical SEO
- Link Building
- Analyzing your efforts
Requirements
- No prior experience is needed, we will begin with the absolute basics
Description
In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We’ll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.
SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner.
We’ll begin by looking at the absolute basics – what does search engine optimization even mean, what is a search engine and how do they work?
We will then look at the three processes a search engine must complete to display websites on the search result pages – Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.
Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?
On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?
We’ll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.
Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.
Who this course is for:
- Anyone looking to get an insight into search engine optimization
- Marketers looking to expand their knowledge about SEO
Instructors
- 4.5 Instructor Rating
- 29,300 Reviews
- 148,023 Students
- 36 Courses
English Version below
Hi, ich bin Johannes.
Zusammen mit Timothy Meixner bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.
Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.
Unter anderem:
Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen SEO Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen iOS Development Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller Zeiten
Zusammen mit Timothy habe ich außerdem den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.
Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.
Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.
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Hi, I'm Johannes.
Together with Timothy Meixner, I have been an instructor on Udemy since 2015 and am one of the most successful German instructors on the platform.
As an official instructor partner of Udemy, we have had some successes during this time.
Among others:
The most successful German-language Digital Marketing course of all time.
The most successful German-language Social Media Marketing course of all time
The most successful German-language SEO course of all time
The most successful German-language iOS development course of all time
The most successful German-language Instagram Marketing course of all time.
Together with Timothy, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.
Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.
We have already helped more than 78,000 people achieve their goals and I would be happy to welcome you to one of our courses.
- 4.5 Instructor Rating
- 27,870 Reviews
- 144,038 Students
- 35 Courses
English version below
Hi, mein Name ist Timothy.
Zusammen mit Johannes Ruof bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.
Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.
Unter anderem:
Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen SEO Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen iOS Development Kurs aller Zeiten
Zusammen mit Johannes den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.
Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.
Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.
Hi, I'm Timothy.
Together with Johannes Ruof, I have been an instructor on Udemy since 2015 and I'm one of the most successful German instructors on the platform.
As an official instructor partner of Udemy, we have had some successes during this time.
Among others:
The most successful German-language Digital Marketing course of all time.
The most successful German-language iOS Development course of all time
The most successful German-language Social Media Marketing course of all time
The most successful German-language Instagram Marketing course of all time.
The most successful German-language SEO course of all time.
Together with Johannes, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.
Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.
We have already helped more than 78,000 people achieve their goals and I would be very happy to welcome you to one of our courses.