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SEO Fundamentals and Best Practices Pt.2
Rating: 4.5 out of 5(45 ratings)
2,253 students

SEO Fundamentals and Best Practices Pt.2

Discover the proven SEO Blueprint the pros use and unleash the power of organic reach.
Created byWriterZen Academy
Last updated 9/2023
English
English [Auto],

What you'll learn

  • Detailed explanation on how search engines work
  • Fundamental principles and tactics of Search Engine Optimization (SEO)
  • Fast, effective methods for keyword research and content development from basic to advanced
  • Practical tips, examples, and recommendations for SEO tools

Course content

3 sections • 16 lectures • 1h 6m total length

  • How to Optimize Meta Titles and Meta Descriptions5:19

    Optimize meta titles and meta descriptions to boost visibility in search results. Include brand name and target keywords, and follow length guidelines while avoiding duplicates and spammy phrasing.

  • Keyword Density: How to Calculate and Optimize It for Search3:45

    Compute keyword density and optimize with quality content, meta titles and descriptions for Google; balance long tail keywords, avoid keyword stuffing, and structure with headings for informational content.

  • How to Structure Page Content with Headings4:33

    Structure page content with headings to improve readability and SEO, using H1 for the main title and H2 and H3 subheadings with keywords to guide readers and search engines.

  • URL Optimization in SEO3:07

    Learn to craft readable, keyword-rich URLs that boost click-through and rankings, using short, hyphenated addresses and standardized conventions, and prepare for the canonical tag.

  • Canonical Tag: What It Is and How to Use It4:06

    Master the canonical tag to prevent duplicate content by guiding search engines to index preferred urls, using absolute, lowercase https urls, and self-referential tags across multilingual pages.

  • How to Properly Use Outbound Links2:53

    Discover how outbound links boost seo by connecting to reputable authority sites, with useful anchor text, open in new tab practices, and regular link audits.

  • How to Optimize Images for Search Engines3:46

    Optimize your images for search engines by using alt text and captions, choosing proper formats, sizing, and responsive designs to boost load times, rankings, and user experience.

  • How to Build and Submit a Sitemap3:11
  • All about Robots.txt File3:02

    Learn how the robots.txt file guides crawlers, blocks unwanted bots, and improves crawl efficiency; learn how to create, place in the root, and use noindex to hide pages.

  • HTTP Status Codes and Redirects3:59
  • Schema Markup and Rich Snippets2:24

    explore schema markup and rich snippets to help search engines read your pages in serps, boost rankings, and increase click-through rates with ratings, reviews, and product or event snippets.

  • On-page SEO

Requirements

  • Fit all levels & Applicable for all industries

Description

"SEO Fundamentals and Best Practice" - an innovative and comprehensive course meticulously designed to guide you through the fascinating and vital world of Search Engine Optimization (SEO). Brought to you by WriterZen Academy, this course provides learners with a foundational understanding of SEO, its significance in digital marketing, and the best practices to implement it effectively.

This course is structured to cater to beginners and also offers refreshing insights for those familiar with SEO. It aims to impart in-depth knowledge on how to optimize web content, make it more appealing to search engines, and enhance its visibility to the target audience.

In part 2, you will delve into the final stages of SEO: on-page & off-page optimization, SEO performance tracking, and website monitoring. Together with part 1, you will understand how these puzzle pieces fit together to form a successful SEO strategy. It goes beyond the misconception that SEO is a stand-alone process, emphasizing its integral role within a holistic digital marketing ecosystem.

Take this opportunity to master the art of SEO and elevate your digital marketing practices to new heights.

Join us in this comprehensive course offered by WriterZen Academy, and transform your SEO know-how into an effective and impactful practice that will drive real results for your online presence.

Who this course is for:

  • SEO Beginners / Content Writers
  • Digital Marketing Consultants
  • Anyone interested in optimizing websites

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