SEO for Google AI Overviews

In this course, we'll cover what we know today about content featured in Google's AI Overviews, the search result feature that is often appearing that top of Google search results. We'll examine:

• What AI Overviews are and trends that have emerged

• How to opt out of AI Overviews if you don't want to be included

• How to find keywords that are currently generating or likely to generate an AI Overview

• How to write content based on those keywords and what important considerations exist

• How to measure AI Overviews traffic and success

The course features recorded lectures along with exercises you can follow along with to practice techniques for keyword research, content editing and measurement. After each module, there is a quiz to test your retention of the material.

I also share many great free and paid tools that are helpful not only for AI Overviews optimization but also SEO in general. Many of the tools and resources are simple to use or require limited technical knowledge.

The course is designed for all levels of SEO knowledge, however, basic understanding of SEO, such as keyword research and content editing, can be helpful. Please note that this course does not cover GEO (generative experiences optimization) for tools such as ChatGPT and other AI tools.