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SEO for Ecommerce Websites

Name: SEO for Ecommerce Websites
Rating: 4.0 (7 reviews)

Unlock the Secrets of Ecommerce SEO to Drive Targeted Traffic and Increase Sales

Created byEagan Heath

Last updated 8/2024

English

What you'll learn

Ecommerce Product Keyword Research
Planning or Updating Your Website Structure
Optimizing Your Pages for Organic Search
Earning and Building SEO Backlinks
Why Blogging Matters and How to Blog for Maximum SEO Traffic
Technical SEO Audits and Common Issues to Avoid
What's Working Now in Ecommerce SEO

Course content

7 sections • 36 lectures • 7h 59m total length

Introduction36:29
Explore why search engine optimization matters for ecommerce, assess current rankings, conduct keyword research, optimize your site technically and content-wise, pursue blogging and backlinks, and measure results.

Keyword Research Example9:56
Explore keyword research for ecommerce: brainstorm synonyms, merge words, and use Google Ads Keyword Planner, then clean data in Google Sheets to gauge average monthly searches.
Gathering Historical Keyword Data12:11
Stealing Competitor Keywords10:52
Selecting Target Keywords7:47
Select target keywords from the keyword data by prioritizing high volume and strong intent, while assessing competitiveness and using notes on competitors to refine the focus.
Introduction to Creating Your Keyword to Page Map3:26
Creating Your Keyword to Page Map from Existing Pages8:09
Creating Your Keyword to Page Map Brand New from Scratch8:56
How to Verify Google Search Console1:56

Page Speed Optimization9:42
Missing Pages and Redirects3:58
How to identify and prioritize broken links to fix or redirect for SEO15:38
Internal Links & a Potential Issue with Shopify Product Category Page Structure6:03
Mobile First3:55
Prioritize mobile first indexing by ensuring the same content renders on mobile and desktop, while optimizing UX and CRO and monitoring mobile analytics; avoid intrusive interstitials and popups.
Technical SEO Quick Review3:09

Find Exactly Where You Dropped (or Gained) SEO Traffic4:25
Ecommerce SEO: What’s Working Right Now? – What’s Working in Ecommerce (Ep. 26)31:41
Part 1 | Google-Proof SEO Link Building for Ecommerce15:37
Part 2 | Google-Proof SEO Link Building for Ecommerce18:25
Identify good vs bad links using Ahrefs metrics like domain rating and organic traffic, prioritizing relevant, traffic-driving backlinks over high-da pages, and learn scalable white-hat outreach for ecommerce SEO.
Ecommerce and Shopify SEO Client Audit Example35:09
Effective SEO Blogging for Ecommerce with Sam Boyd34:00
Unlocking Explosive Growth in the CBD Market with SEO with Aman Ghataura32:14
Top Strategies for High-Quality Ecommerce Content in the AI Era28:00
Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero25:34

Requirements

Basic understanding of digital marketing principles
Access to an ecommerce website to apply the learned strategies
A willingness to learn and apply advanced SEO techniques

Description

Are you struggling to get your ecommerce site noticed in the crowded online marketplace?

Do you want to increase your organic traffic and drive more sales without relying heavily on paid advertising?

This course is designed specifically for ecommerce business owners, digital marketers, and SEO enthusiasts who want to master the art of SEO for online stores.

It's perfect for you if you are:

Ecommerce business owners looking to improve their website's search engine rankings
Digital marketers wanting to enhance their SEO skills specifically for ecommerce
SEO professionals seeking to specialize in ecommerce optimization
Anyone interested in learning advanced SEO techniques for online stores

Throughout this course, you'll learn the ins and outs of SEO as it applies to ecommerce.

We'll cover everything from keyword research and on-page optimization to technical SEO and effective link-building strategies.

You'll also learn how to use powerful tools like Google Analytics and Google Search Console to track your progress and make data-driven decisions.

By the end of this course, you'll have the skills and knowledge to:

Optimize your ecommerce site for higher search engine rankings
Increase visibility and drive more sales
Gain valuable insights and practical tips whether you're new to SEO or looking to deepen your understanding

About Your Instructor

Eagan Heath

Digital Marketing Agency Owner since 2016 and SEO Expert

Eagan Heath is a seasoned digital marketer with extensive experience in SEO and ecommerce.

As the host of the "What's Working in Ecommerce" podcast and a partner at Asymmetric Marketing, Eagan has helped numerous ecommerce businesses achieve remarkable growth through effective SEO strategies.

With a passion for teaching and a commitment to staying ahead of industry trends, Eagan brings a wealth of knowledge and practical insights to this comprehensive course.

Who this course is for:

Ecommerce business owners
Digital marketers
SEO professionals

SEO for Ecommerce Websites

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 36min

Keyword and Competitive Research8 lectures • 1hr 3min

Onsite SEO3 lectures • 23min

Technical SEO6 lectures • 42min

SEO Blogging and Content Marketing4 lectures • 40min

Link Building5 lectures • 50min

SEO Expert Interviews and Additional Resources9 lectures • 3hr 45min

Requirements

Description

Who this course is for: