
Explore why search engine optimization matters for ecommerce, assess current rankings, conduct keyword research, optimize your site technically and content-wise, pursue blogging and backlinks, and measure results.
Explore keyword research for ecommerce: brainstorm synonyms, merge words, and use Google Ads Keyword Planner, then clean data in Google Sheets to gauge average monthly searches.
Explore how to extract historical SEO data from Google Search Console, including clicks, impressions, CTR, and average position, and export it to a master keyword volume sheet with non-branded filters.
Learn to extract competitor keywords with Ahrefs site explorer (and Moz or SEMrush), compare organic data to Google Search Console, and build a master competitor keyword spreadsheet.
Select target keywords from the keyword data by prioritizing high volume and strong intent, while assessing competitiveness and using notes on competitors to refine the focus.
Create a keyword to URL page map using keyword research and search console insights to target high-impression terms, then assign pages like dog paintings and cat paintings.
Audit your ecommerce site with Screaming Frog SEO Spider to map existing pages, assess indexable HTML, and optimize titles, meta descriptions, and a keyword-to-page map.
Create a keyword-to-page map by matching intent to the best page, or add missing pages such as pedigree charts; avoid shoehorning content. Use site search with exact phrases.
Learn to verify ownership in Google search console by adding the HTML tag in a Shopify theme, then access historical SEO data by page and query.
Apply thorough keyword research to map target pages, then set SEO titles and meta descriptions for home, collection, and product pages, adjust URLs, and plan on-page optimization in Shopify.
Optimize product pages across WooCommerce and Shopify by refining titles, descriptions, images, and alt text, using a pedigree chart keyword map and Yoast SEO insights.
Master rich text markup and schema markup to enable rich results on Google for ecommerce products, including reviews, price, and product data via json-ld and structured data.
Improve ecommerce seo by optimizing site speed through core web vitals, including largest contentful paint, first contentful paint, and layout shift. Resize and compress images; remove unused apps; tidy code.
Learn to prevent 404s, fix broken links, and protect rankings with Google Search Console, redirects (301/302), canonical tags, robots.txt, and Screaming Frog site crawls and indexing checks.
Identify missing pages after a site migration using Screaming Frog to find 404s and broken internal links, prioritize fixes with Ahrefs and Google Search Console, and implement 301 redirects.
Discover how to use internal links and optimized anchor text to guide Google's understanding of your site, and learn to address Shopify's product and collection page canonical issues.
Prioritize mobile first indexing by ensuring the same content renders on mobile and desktop, while optimizing UX and CRO and monitoring mobile analytics; avoid intrusive interstitials and popups.
Improve ecommerce visibility with fast page speed, mobile-first experience, and secure SSL. Audit indexing, redirects, and internal links using Google Search Console and SEO tools.
Develop seo through blogging and content creation by producing in-depth posts that demonstrate expertise, build authority, and leverage internal and external linking to strengthen search rankings.
Explore how top blogs optimize seo with long-form content, internal anchor links, backlinks, and pillar content to boost traffic for ecommerce sites.
Analyze Google Search Console data to optimize blog posts, filter by blog pages, review top queries, clicks, impressions, and click through rate, and decide whether to repurpose or expand content.
Analyze existing blog posts with google analytics and google search console to identify opportunities from queries, optimize with keywords, and merge posts to boost impressions and rankings.
Build strong site authority by earning high quality links through ethical outreach, Haro, guest posts, and broken link fixes. Invest time and relationships to outrank competitors in Google.
Haro backlink building teaches you to sign up as a source, filter and respond quickly to reporter queries, and craft pitches with high-quality product shots, pricing, and dofollow opportunities.
Identify unlinked brand mentions using search operators and Ahrefs, assess link opportunities, execute outreach to gain backlinks, and monitor future mentions for an ecommerce SEO strategy.
Build a list of guest blog opportunities using search strategies and Ahrefs content explorer, assess domain ratings, prioritize new links, and prepare outreach with contact details.
Identify guest post topics from Legacy Tree blog insights and Ahrefs top pages, craft tailored pitches, and execute a personalized outreach plan to build genealogy backlinks.
Identify traffic shifts using Google Search Console by comparing performance over time, then sort and filter by queries or pages to reveal changes in clicks, impressions, ctr, and position.
Explore an omnichannel ecommerce SEO approach combining on-page, off-page, and content strategies with tools like SEO Surfer and Google Search Console to boost organic traffic and conversions.
Discover Google-proof link building for ecommerce, focusing on high-quality backlinks, avoiding risky guest posting, and delivering transparent, data-driven SEO strategies.
Identify good vs bad links using Ahrefs metrics like domain rating and organic traffic, prioritizing relevant, traffic-driving backlinks over high-da pages, and learn scalable white-hat outreach for ecommerce SEO.
This ecommerce and Shopify SEO client audit compares product page vs landing page for natural deodorant, and highlights URL structure, internal links, and Smart SEO usage.
Explore how to craft ecommerce blog content with a content coach, avoid thin content, use keyword research, build pillar and cluster posts, and leverage FAQs for featured snippets.
Explore how a CBD marketplace leveraged SEO to drive explosive growth, using extensive content, product education, lab reports, and trust signals to outrank competitors and scale an agency.
Combine human creativity with AI-assisted workflows to produce high-quality ecommerce content. Build authority, boost organic traffic, and improve conversions through structured processes, accessibility, and multimedia assets.
Discover how to drive SEO backlinks through PR, local media outreach, and targeted pitches, using a hands-on 1-to-1 approach with journalists, follow-ups, and city launches.
Are you struggling to get your ecommerce site noticed in the crowded online marketplace?
Do you want to increase your organic traffic and drive more sales without relying heavily on paid advertising?
This course is designed specifically for ecommerce business owners, digital marketers, and SEO enthusiasts who want to master the art of SEO for online stores.
It's perfect for you if you are:
Ecommerce business owners looking to improve their website's search engine rankings
Digital marketers wanting to enhance their SEO skills specifically for ecommerce
SEO professionals seeking to specialize in ecommerce optimization
Anyone interested in learning advanced SEO techniques for online stores
Throughout this course, you'll learn the ins and outs of SEO as it applies to ecommerce.
We'll cover everything from keyword research and on-page optimization to technical SEO and effective link-building strategies.
You'll also learn how to use powerful tools like Google Analytics and Google Search Console to track your progress and make data-driven decisions.
By the end of this course, you'll have the skills and knowledge to:
Optimize your ecommerce site for higher search engine rankings
Increase visibility and drive more sales
Gain valuable insights and practical tips whether you're new to SEO or looking to deepen your understanding
About Your Instructor
Eagan Heath
Digital Marketing Agency Owner since 2016 and SEO Expert
Eagan Heath is a seasoned digital marketer with extensive experience in SEO and ecommerce.
As the host of the "What's Working in Ecommerce" podcast and a partner at Asymmetric Marketing, Eagan has helped numerous ecommerce businesses achieve remarkable growth through effective SEO strategies.
With a passion for teaching and a commitment to staying ahead of industry trends, Eagan brings a wealth of knowledge and practical insights to this comprehensive course.