Name: SEO for Content Marketers: Boost Your Rank with Ahrefs
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Created byKathryn Aragon

Last updated 8/2016

English

What you'll learn

Choose the keywords that will promote their brand and help them rank on Page 1 of the SERPs
Create content that Google loves
Run a backlinks campaign that boosts your page in search engines

Course content

5 sections • 16 lectures • 1h 3m total length

Introduction4:33
Course Overview2:08
What you can expect in this course, plus the 3 keys to SEO.
Your SEO Worksheet2:18
Here's the SEO Worksheet you'll use in this course to do your keywork research and content mapping.
Ranking Factors - the Complete List0:26
The factors that influence a page’s ability to rank in search engines.

Identify Your Landscape7:34
Lay a solid foundation by identifying your target audience, your competitors, and your current keyword difficulty ceiling.
Understanding Keyword Research3:00
Generate a shortlist of top-level, category, and long-tail keywords that you want to begin your keyword research with.
Create Your Keyword Database5:50
Create a database of the keywords that you could target, and choose the target keywords you’ll focus on now.
Create Your Keyword to Content Map9:19
Create a list of all the pages on your website, the keywords they are ranking for, and how well they're ranking. Then come up with a strategy for improving your pages.

Introduction to Your Course Project5:07
Create a list of sites that you can target in your content and backlink campaigns, and then choose the type of campaign you want to complete for this course.
Project 1: Update an Existing Post2:47
Bump the rank of posts you already have, say, from page 2 to page 1. This is a relatively quick and easy way to improve your SEO.
Project 2: Bump a Top-Ranking Post in Google3:54
Replace existing posts that rank well on search engines by creating content of even higher value.
Project 3: Create Content to Replace Broken Links4:54
Get a backlink from top sites in your industry by creating a post you know they’d be willing to link to.

Requirements

You’ll need access to the SEO tool Ahrefs. A free trial would be sufficient. And you should already know the basics of creating content for the web.

Description

Learn how easy it is to create consistently high-ranking content by using Ahrefs.

Learn the 3 keys to ranking your content in search engines—and how to use Ahrefs to get it done right.

* Keyword research: how to choose the keywords that can give you page-1 ranking in Google.

* Creating great content that search engines love.

* Getting backlinks: advanced strategies that will also make you a better content marketer.

Don’t Just Create Content! Create Content that Boosts Organic Traffic and Conversions

Most content marketers are comfortable with on-page SEO, but that’s not enough to get your best page at the top of search engines.

For that, you need an advanced tool like Ahrefs, and you need to know how to use it to create content that wows search engines and people alike.

Content and Overview

This course is suitable for content marketers, editors, and entrepreneurs who want (and need) their content to rank better in search engines.

In this course, you’ll learn the 3 keys to getting your content to rank better, and how to get it done quickly and easily with Ahrefs.

Students who finish this course will know:

* how to do keyword research (and choose the best keyword for your project)

* how to create content that search engines love

* how to create content that not only ranks well, it gets backlinks as well

With the checklists, examples, and templates in this course, you’ll easily master the tools and tactics that top brands are using to create high-ranking content.

Who this course is for:

This content marketing course is appropriate for content marketers, editors, and entrepreneurs who need their content to rank better in search engines.

What you'll learn

Explore related topics

Course content

Start Here4 lectures • 9min

Keyword Research4 lectures • 26min

Choose Your Approach4 lectures • 17min

How to Optimize Your Content3 lectures • 9min

Conclusion1 lecture • 3min

Requirements

Description

Who this course is for: