
Master seo driven content marketing for tech startups with no fluff, actionable guidance that turns organic traffic into leads and revenue through a structured strategy, outsourcing, promotion, and lead capture.
Understand the what, why, and when of content marketing, and see how high quality content ranks on Google to engage audiences across social channels.
Define your customer avatar, map reach across Facebook groups, Twitter hashtags, Google plus communities, and other channels, then set campaign objectives with KPIs and plan a 90-day content marketing strategy.
learn to build a keyword and topic backlog using Google Analytics data, generate topics via Quora, and filter for high value keywords to craft concise headlines.
Develop a 90 day content marketing strategy with weekly content on sales funnels, plan consistency, and repurposing across articles, videos, and infographics.
Create original, value-packed content that informs and teaches your audience, building trust before selling. Optimize headlines under six words with power words and emotion to improve click-through and engagement.
Outline headlines and subheads, draft content with a writer, then edit, fact check, and format with references, images, and links to ensure a consistent, high quality article ready to publish.
Outsource content via freelancers, freelancer marketplaces, or content marketplaces, with pro blogger dot net job board as the choice. Set simple tests and samples, paying 10–30 cents per word for quality.
Discover rapid long-form content creation by outlining headlines, speaking to generate 1500–2500 words, and outsourcing transcription and formatting, then leverage journalist requests to assemble and format a 3500-word article quickly.
Research and define your promotion channels by identifying your target audience, their interests, job titles, age range, and geographic tendencies to drive traffic and backlinks.
Repurposing high-performing content into audio, video, infographics, and visuals expands reach across distribution channels and leverages Google indexing quirks to boost backlinks and SEO.
Discover six content promotion strategies for entrepreneurs and startups, including Twitter direct reach, influencer outreach, translating content, curated content distribution, Facebook ads, and active participation in social communities.
Learn how lead capture 101 accelerates list growth using email collection methods like pop-ups, content upgrades, static opt-ins, and push notifications to convert visitors into subscribers and customers.
In this 3 module mini-course we'll be walking you through creating and launching an SEO driven content marketing strategy for your tech company. Here's what you'll be learning:
Module One: The Content Marketing Basics
In this module you'll learn what content marketing is, why you should invest in it and when you should begin using content marketing.
Module Two: Crafting A Content Marketing Strategy That Actually Works
In this module you'll be defining your target customer and your goals when it comes to content marketing. This will set you on a path of success. You'll also learn how to do the research that will be used to craft your 90 day content marketing strategy.
Module Three: Creating And Outsourcing Content
In this module you'll learn to most effective approach to creating content that works to drive organic traffic and convert. We'll also walk through where to source high quality content from and how to build a process around your outsourced team.
BONUS: You'll also get my two methods for creating long form (+2,000 words), valuable content in under 30 minutes.