Free SEO Course for Complete Beginners

Define what a keyword is and why it matters for search engines, then explore short and longer keywords using tools like Google Keyword Planner and Ubersuggest.

master keyword research with acm rush, scraping competitor sites for keyword ideas, checking volume and country data, and using keyword overview and keyword magic tool to build targeted lists.

Master technical seo basics to help search engines call and index your site quickly, improve user experience with fast, mobile-friendly, secure pages, and optimize site structure.

Learn what responsiveness means, why it matters for mobile and tablet users, and how to test readable content across screen sizes with a website responsiveness test.

Learn to assess website speed, a ranking factor, by optimizing images and using Google PageSpeed Insights and data metrics to measure load times and improve performance.

Discover on-page seo basics, including keyword relevance, meta titles and descriptions, image alt text, and heading tags. Learn to optimize home, blog, and ecommerce pages for better rankings.

Learn to identify the search intent behind any query by examining Google results and the information users seek. Tailor content to match intent with category, product, or blog posts.

Prioritize high-quality content that satisfies search intent and engages readers. Analyze top-ranking pages, write original content, and use the primary keyword naturally in the first and last paragraphs.

Learn how to make content scannable and easy to read by using sections with descriptive headings that include keywords, lists, bold formatting, ample spacing, and readable fonts across devices.

Learn off-page seo basics by understanding backlinks, why high-quality, relevant links boost rankings, how Google penalizes low-quality links, and effective strategies to earn credible backlinks.

Learn how domain authority and page authority predict ranking strength, and why Google's PageRank differs, with practical Moz tools like Link Explorer and MozBar.

Master guest posting as a powerful link-building technique by locating opportunities, crafting targeted articles, and securing in-content backlinks to boost your website's visibility and authority.