SEO Course for Beginners - Updated for 2019!
4.1 (52 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,510 students enrolled

SEO Course for Beginners - Updated for 2019!

A practical step-by-step guide to understanding how search engines work and how you can improve your website's rankings
4.1 (52 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,510 students enrolled
Last updated 4/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 8 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • When you have completed this course, you will..
  • Be able to optimize pages and articles by yourself or with little help from developers
  • Know how to get top rankings on Google and other search engines for your site
  • Have new skills, useful for you as an individual and for your profession or business as well
  • So start now, learn by practicing; each lecture has its own recap and exercise file
Requirements
  • Basic knowledge of using the computer and surfing the web will suffice.
Description

This SEO course will help you get a clear idea of how to optimize web pages the same way an SEO specialist does.

The course is structured into five major chapters, You'll learn what SEO is and how search engines rank web pages, why target audience is important and how to choose the best keywords, what the on-page SEO attributes are (all those things that have to be added to a site or modified in order for it to rank better in the search engines), how off-page SEO works (methods for obtaining links and promoting a site) and how to monitor and manage projects.

The course also contains Quizzes, which will help you test your search engine optimization knowledge and Recap and Exercise files, which will help you put into practice the things you learn.

Who this course is for:
  • This course is intended for those who want to start an online business, increase their revenues by better promoting an existing business or simply learn new skills that are in high demand
Course content
Expand all 30 lectures 01:16:36
+ SEO, search engines and strategies to be avoided
3 lectures 05:03

Welcome to our course, here's what you need to know before you get started

Preview 00:42

First things first.. learn what SEO is and why it is important, how search engines work and what methods of optimization are not recommended

Preview 03:17

Take a moment to put into practice the things you've learned in the previous lecture

Recap and Exercise file - About SEO and search engines
01:03
+ Audience and keywords
3 lectures 06:03

In this lecture you'll learn how to make sure you're optimizing for the right keywords

Preview 02:10

Learn how to find, analyse and select the right keywords.

If you knew the tool by Google AdWords Keyword Tool today you should look for Google AdWords Keywords Planner.

Long tail keywords (keywords that are longer than 2-3 words) have become more important.

A practical method for finding the best keywords
02:44

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file - Audience and keywords
01:09
+ Onpage SEO
6 lectures 14:25

You're now all set to start learning the rules for creating or improving an article

Onpage SEO attributes - part one
02:03

Moving on to other onpage attributes that can offer you an SEO advantage

Onpage SEO attributes - part two
04:04

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file On-page SEO Part 1 and 2
01:07

More onpage SEO attributes you should take into consideration

Onpage SEO attributes - part three
02:38

Last onpage SEO attributes that have to be added to a site or modified in order for it to rank better in the search engines

Onpage SEO attributes - part four
03:11

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file On-page SEO Part 3 and 4
01:21

This quiz means to evaluate how much you have learned during the previous lectures

Onpage SEO Quiz
10 questions
+ Offpage SEO
3 lectures 08:16

So now that you've got a great page, how will search engines find it and how to start promoting it?

Offpage SEO - indexing, promoting and building links
03:31

More about links and the effect of Social media on SEO; methods for increasing your social media influence

More about links and social influence
03:28

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file Off-page SEO
01:17
+ Link building methods and How to monitor projects
5 lectures 14:32

In this lecture you will learn how to start creating links that will show search engines that your site deserves to rank high in their results

Link building methods - part one
04:36

More methods for obtaining links

Link building methods - part two
04:50

This lecture contains a presentation of some of the best tools for project management and monitoring

Heads up!

Google moved entirely to secure search and we'll no longer see in Google Analytics the keywords that brought visitors to the website. Here are some tips to cope with this change: http://blog.kissmetrics.com/5-alternatives-keyword-not-provided/

How to monitor and manage projects
03:03

Take a moment to put into practice the things you've learned in the previous lectures from this section

Recap and Exercise file Link building methods and How to monitor projects
01:19

This quiz means to evaluate how much you have learned during the previous lectures

Offpage SEO and Monitoring Quiz
8 questions

A wrap-up of our course

Thank you
00:44
+ 2018 SEO Course Update
8 lectures 26:14

The SEO blog can be found at www.elailiesi.com

Trainer's introduction to 2018 update
03:28

Link to Bill Slawski's blog: http://www.seobythesea.com/

Link to Google patents: https://patents.google.com/

About How Search Engines work and CTR
04:51

Keywordtool.io (Bulk Google Suggestions): https://keywordtool.io/google 

SEO Hero (Topic Explorer Software): http://www.seo-hero.tech/

New recommended keyword research tools
04:47

See examples of how to structure data of a product page at the end here: http://schema.org/Product

On-page SEO 2018 Changes
02:42

You can create your Google Business Page at this link: https://business.google.com/create

Promote your articles on LinkedIn but also on Medium: https://medium.com/

Off-page SEO 2018 Changes
06:06

Search Console is the same with the once called Google Webmaster Tools: https://www.google.com/webmasters/tools/

Enter Search Traffic -> Search Analytics and click for CTR to show to analyse the changes

Most important 2018 monitoring tool
01:35

SE Ranking tool can be found at: https://seranking.com/?ga=172718

Recommended tool for monitoring the SERPs
01:59

Thank you for watching and don't forget: SEO works only if you do also!

Thank you!
00:46