
Master the basics of search engine optimization by aligning user search intent with your site content and signaling authority to Google for organic traffic and higher rankings.
Learn how Google's search results page is structured, explore organic listings, enhancements, and local map packs, and apply the eat framework—expertise, authority, and trustworthiness—to rank content.
Verify your domain in Google Search Console by adding DNS records or using a verification file, then use a meta tag, Google Analytics, or Google Tag Manager for SEO.
Explore how the Google Search Console performance report reveals clicks, impressions, and average position for web, image, and video; export data to CSV or Google Sheets to boost SEO.
Learn how to use the coverage report in Google Search Console to monitor indexing, fix errors like redirects, manage valid and excluded pages, and use a sitemap to guide indexing.
Explore the enhancements report in GSC, including mobile usability, site link search box, and speed, and learn how these metrics affect how your pages appear in search.
Explore Mozlow's hierarchy of SEO needs, from crawl accessibility and indexing to user experience, highlighting performance, accessibility, and page titles and descriptions; use a site audit to identify fixes.
Explore how crawl maps visualize your site structure as a tree centered on the homepage, showing how pages link through navigation and footer to guide SEO.
Identify and resolve sitemap structure issues by organizing a growing website with subfolders such as products, industry, resources, and pricing to improve crawlability and indexation by Google.
Compare branded search and non-branded search using Google Search Console with Shop Little Honey, and identify keywords, locations page, and content improvements to boost rankings.
Identify branded versus non-branded search; classify queries into informational, navigational, commercial, and transactional, and tailor keyword research and content to satisfy user intent and guide the funnel.
Discover how head terms and long tail keywords differ in volume and ranking difficulty, then optimize with long tails like 'insurance brokers in Boise Idaho' to gain steady traffic.
Learn keyword research with ahrefs, evaluate search volume and keyword difficulty, apply filters, and map search intent to build a long-term content strategy around plant-based meat reviews.
Create a keyword map from research to content distribution by building a structured publishing workflow in a versatile table with keywords, writers, dates, and statuses.
Pair strong long-form writing with SEO basics using a keyword map and content workflow. Focus on engaging content that earns time on page and learn SEO mechanics for writers.
Learn to optimize on-page SEO by including the focus keyword in the URL slug and title, and by using meta titles, descriptions, author boxes, and interlinking to boost ranking.
Organic traffic from search engines is a gold mine for startups. Not only does organic traffic lower your cost per lead, but it also converts (up to 5x) better than any other traffic source.
And unlike paid website visitors, search traffic compounds over time so even if you stop creating new content you'll still see new visitors month after month for years to come. I'll show you how to find the right keywords to drive the right visitors to your site without spending a dime.
By the end of this course, you'll have a comprehensive content strategy for months and months of long-form content. But more importantly, you'll know how to consistently outrank competitors for the most valuable keyword for your business.
I'll share how I built a comprehensive content strategy for a Y-Combinator startup from scratch. The exact formula I used to scale our organic traffic from 0 to 200K+ visitors per month and ~$10M in net new annual recurring revenue. How I built our content team from just myself, to a handful of freelancers, and ultimately a dozen or so people creating daily SEO-optimized content.
My goal in sharing this content was to create the most concise explanation out there for how to build an content machine that drives real results. This formula will work for any sized business in any industry—it's not specific to B2B SaaS or any other type of business. I've used this same playbook for Local SEO, Ecommerce, and more with fantastic results doubling or even 10x businesses across multiple industries.