Learn SEO in 60 minutes or less [Beginner's Guide to SEO]

Learn how to turn keywords into content, content into traffic, and traffic into new business
Free tutorial
Rating: 4.5 out of 5 (54 ratings)
3,742 students
1hr 8min of on-demand video
English [Auto]

Find good SEO keywords
Learn how to create a comprehensive content strategy
Understand Search Engine Results
Learn how to create content Google loves to rank
Identify the best keywords to rank for based on your goals
Create a framework for scaling content operations
Make an SEO strategy from scratch


  • Basic knowledge of Google Sheets is helpful but not required


Organic traffic from search engines is a gold mine for startups. Not only does organic traffic lower your cost per lead, but it also converts (up to 5x) better than any other traffic source.

And unlike paid website visitors, search traffic compounds over time so even if you stop creating new content you'll still see new visitors month after month for years to come. I'll show you how to find the right keywords to drive the right visitors to your site without spending a dime.

By the end of this course, you'll have a comprehensive content strategy for months and months of long-form content. But more importantly, you'll know how to consistently outrank competitors for the most valuable keyword for your business.

I'll share how I built a comprehensive content strategy for a Y-Combinator startup from scratch. The exact formula I used to scale our organic traffic from 0 to 200K+ visitors per month and ~$10M in net new annual recurring revenue. How I built our content team from just myself, to a handful of freelancers, and ultimately a dozen or so people creating daily SEO-optimized content.

My goal in sharing this content was to create the most concise explanation out there for how to build an content machine that drives real results. This formula will work for any sized business in any industry—it's not specific to B2B SaaS or any other type of business. I've used this same playbook for Local SEO, Ecommerce, and more with fantastic results doubling or even 10x businesses across multiple industries.

Who this course is for:

  • Startup Founders
  • Content Creators
  • SEO Beginners
  • Marketing Professionals
  • University Students


Growth Marketer
Jared McKinney
  • 4.5 Instructor Rating
  • 54 Reviews
  • 3,742 Students
  • 1 Course

Jared McKinney is an experienced full-stack marketer and copywriter who gets results at every stage of the funnel. He's helped multiple high-growth enterprise software companies double down on content marketing and automation. At Domo, his work was featured on the homepage of Slideshare (Avg. 190M visitors/ month) twice. Jared combines data-driven product insights with unforgettable visual storytelling for high-impact marketing campaigns.

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