SEO Copywriting: Rank and Get the Click
What you'll learn
- Write compelling web pages that attract both search engines and users
- Craft compelling and high ranking snippets
- Understand where to place keywords on a web page
- Use tools to perform keyword research
- Knowledge of basic HTML.
- Fluency in web concepts such as anchor text and links.
- Some lectures assume you have access to a website where you can format and publish web pages.
Interested in creating content that not only ranks highly but also effectively markets your product or services? If so, you need to master SEO copywriting.
SEO Copywriting is the happy marriage of two disciplines:
SEO (search engine optimization) - helping your website rank highly in the Google and other search engine search results pages.
Copywriting - the art of writing copy that persuades a visitor to take an action, such as buying a product, sharing your article on social media, or simply just reading the article all the way to the end.
When you combine the two, you have a formidable tool when it comes to your online success. Don't let your website languish in anonymity, rise above the crowd and get the organic traffic you desire by learning how to create content that both humans and search engines love.
In this course you will learn:
Where to place your keywords on the page
How to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get "the click"
The search engine landscape has evolved significantly. What you need to know today about Google when it comes to keywords. And why understanding searcher intent is critical for your success.
How to find your perfect keywords (and what tools to use) by understanding concepts such as long tail keywords and searcher intent
Why content quality matters and how to tell compelling stories so visitors don't bounce off your site
English captions available.
This course is for you if:
You are a website owner that wants to successfully market online
You are a blogger that wants to attract more organic traffic
You work on website content for a living
Students have said:
"Kathy really knows SEO inside and out. I didn't know that title tags can have a range of 50-60 characters because they are pixel based. I didn't know that Google can vary what appears in the meta description based on what you search. The keyword suggestion tools are particularly helpful, as well as the case studies on the Mozbar and Google Search Console. I went through this course once but would love to revisit the lessons and go over each one in more detail with the homework to implement the concepts to help my website get better SEO. I searched for it in Google for the first time and realized that it doesn't rank at all, so this is a timely and helpful course!" - Gina Decker
See you in the course!
I'm a SEO Consultant and Copywriter and I have really enjoyed putting this course together for you. See you on the inside!
Who this course is for:
- Website owners, Bloggers and Digital Marketers
Kathy Alice Brown has been a SEO Consultant for over ten years, with a primary focus on Technical SEO, consulting with both large brands and with small businesses. Prior to SEO, she worked for technology companies in roles that included Web Engineering and QA Management.
Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks and articles.