Write compelling web pages that attract both search engines and users
Craft compelling and high ranking snippets
Understand where to place keywords on a web page
Use tools to perform keyword research
Knowledge of basic HTML.
Fluency in web concepts such as anchor text and links.
Some lectures assume you have access to a website where you can format and publish web pages.
>>> With new lectures recently added!
Interested in creating content that not only ranks highly but also effectively markets your product or services? If so, you need to master SEO copywriting.
SEO Copywriting is the happy marriage of two disciplines:
SEO (search engine optimization) - helping your website rank highly in the Google and other search engine search results pages.
Copywriting - the art of writing copy that persuades a visitor to take an action, such as buying a product, sharing your article on social media, or simply just reading the article all the way to the end.
When you combine the two, you have a formidable tool when it comes to your online success. Don't let your website languish in anonymity, rise above the crowd and get the organic traffic you desire by learning how to create content that both humans and search engines love.
In this course you will learn:
Where to place your keywords on the page
How to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get "the click"
The search engine landscape has evolved significantly. What you need to know today about Google when it comes to keywords. And why understanding searcher intent is critical for your success.
How to find your perfect keywords (and what tools to use) by understanding concepts such as long tail keywords and searcher intent
Why content quality matters and how to tell compelling stories so visitors don't bounce off your site
English captions available.
This course is for you if:
You are a website owner that wants to successfully market online
You are a blogger that wants to attract more organic traffic
You work on website content for a living
Students have said:
"Kathy really knows SEO inside and out. I didn't know that title tags can have a range of 50-60 characters because they are pixel based. I didn't know that Google can vary what appears in the meta description based on what you search. The keyword suggestion tools are particularly helpful, as well as the case studies on the Mozbar and Google Search Console. I went through this course once but would love to revisit the lessons and go over each one in more detail with the homework to implement the concepts to help my website get better SEO. I searched for it in Google for the first time and realized that it doesn't rank at all, so this is a timely and helpful course!" - Gina Decker
See you in the course!
I'm a SEO Consultant and Copywriter and I have really enjoyed putting this course together for you. See you on the inside!
Who this course is for:
Website owners, Bloggers and Digital Marketers
6 sections • 34 lectures • 3h 26m total length
4 lectures • 25minImportant Elements of Your Page
Using SEO Meta in 1 click to review SEO tags
Title and Meta Description Tags
Headers and Other Places on Your Site That Should Have Keywords
6 lectures • 34minGetting The Click
Writing for Your Avatar
Create Your Avatar
What really keeps your Avatar up at night?
Using Power Words in Your Copy
Optimize Your Title Tag and Meta Description
4 lectures • 31minAbout Keywords
The Different Types of Keywords
Writing for Different Page Types by Knowing Searcher Intent
Using Google Keyword Planner to Assess Searcher Intent
Write down your seed keywords
9 lectures • 53minCreate Your Keyword List
Keyword Research Tools - Overview
Google Keyword Planner
Moz Keyword Explorer
Other Sources of Keywords
Listen to Your Customers and Prospects
What to do with your keywords - Part 1
What to do with your keywords - Part 2
5 lectures • 21minWriting Great Copy
The 4 Ps
Great Copy Examples
Writing Great Copy - Quiz
Finding the keyword sweet spot in your copy
6 lectures • 37minCase Studies, Tools and Tips
Case Study - Finding a Page to Optimize
Case Study - Coming up with a Plan
Making Sense of Keywords - Mind Mapping
Making Sense of Keywords - Keyword Grid
Using MozBar to Assess a Keyword's Competitiveness
Kathy Alice Brown has been a SEO Consultant for over eight years, consulting with both large brands and with small businesses. She has been in the web space for well over a decade and has managed websites for Sun Microsystems as well as built QA and support teams.
Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks for clients and blogs.