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30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
Marketing Search Engine Optimization SEO

SEO Copywriting: Rank and Get the Click

How to write content that both humans and search engines will love.
Rating: 4.3 out of 54.3 (217 ratings)
741 students
Created by Kathy Alice Brown
Last updated 1/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Write compelling web pages that attract both search engines and users
  • Craft compelling and high ranking snippets
  • Understand where to place keywords on a web page
  • Use tools to perform keyword research

Requirements

  • Knowledge of basic HTML.
  • Fluency in web concepts such as anchor text and links.
  • Some lectures assume you have access to a website where you can format and publish web pages.

Description

Interested in creating content that not only ranks highly but also effectively markets your product or services? If so, you need to master SEO copywriting. 

SEO Copywriting is the happy marriage of two disciplines: 

  • SEO (search engine optimization) - helping your website rank highly in the Google and other search engine search results pages.

  • Copywriting - the art of writing copy that persuades a visitor to take an action, such as buying a product, sharing your article on social media, or simply just reading the article all the way to the end.  

When you combine the two, you have a formidable tool when it comes to your online success. Don't let your website languish in anonymity, rise above the crowd and get the organic traffic you desire by learning how to create content that both humans and search engines love. 

Overview:

In this course you will learn:

  1. Where to place your keywords on the page

  2. How to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get "the click"

  3. The search engine landscape has evolved significantly. What you need to know today about Google when it comes to keywords. And why understanding searcher intent is critical for your success.

  4. How to find your perfect keywords (and what tools to use) by understanding concepts such as long tail keywords and searcher intent

  5. Why content quality matters and how to tell compelling stories so visitors don't bounce off your site

English captions available. 

This course is for you if:

  • You are a website owner that wants to successfully market online

  • You are a blogger that wants to attract more organic traffic

  • You work on website content for a living

Students have said:

"Kathy really knows SEO inside and out. I didn't know that title tags can have a range of 50-60 characters because they are pixel based. I didn't know that Google can vary what appears in the meta description based on what you search. The keyword suggestion tools are particularly helpful, as well as the case studies on the Mozbar and Google Search Console. I went through this course once but would love to revisit the lessons and go over each one in more detail with the homework to implement the concepts to help my website get better SEO. I searched for it in Google for the first time and realized that it doesn't rank at all, so this is a timely and helpful course!" - Gina Decker

See you in the course!

I'm a SEO Consultant and Copywriter and I have really enjoyed putting this course together for you. See you on the inside!

Who this course is for:

  • Website owners, Bloggers and Digital Marketers

Featured review

Martin Moroney
Martin Moroney
28 courses
13 reviews
Rating: 5.0 out of 56 days ago
So far so good. It is challenging to realise how wrong I have got this in the past! I am rebuilding and republishing my web site and the information gained so far will make the new website more than a collection of pretty pictures.

Course content

7 sections • 35 lectures • 3h 27m total length

  • Preview01:51
  • Using SEO Meta in 1 click to review SEO tags
    04:00
  • Title and Meta Description Tags
    11:42
  • Headers and Other Places on Your Site That Should Have Keywords
    06:53
  • Where to place your keywords
    3 questions

  • Preview01:58
  • Writing for Your Avatar
    05:41
  • Create Your Avatar
    1 question
  • What really keeps your Avatar up at night?
    05:24
  • Snippet Shootout
    07:48
  • Preview08:36
  • Using Power Words in Your Copy
    04:50
  • Optimize Your Title Tag and Meta Description
    1 question

  • Google Today
    11:21
  • The Different Types of Keywords
    07:25
  • Writing for Different Page Types by Knowing Searcher Intent
    09:32
  • Using Google Keyword Planner to Assess Searcher Intent
    02:13
  • Write down your seed keywords
    1 question

  • Keyword Research Tools - Overview
    02:30
  • Preview07:14
  • AnswerThePublic
    05:20
  • Google Keyword Planner
    08:20
  • Moz Keyword Explorer
    04:53
  • Other Sources of Keywords
    07:27
  • Listen to Your Customers and Prospects
    03:23
  • What to do with your keywords - Part 1
    05:55
  • What to do with your keywords - Part 2
    07:37

  • The 4 Ps
    03:04
  • Content Quality
    03:33
  • Storytelling
    04:51
  • Great Copy Examples
    06:43
  • Writing Great Copy - Quiz
    3 questions
  • Finding the keyword sweet spot in your copy
    02:46

  • Case Study - Finding a Page to Optimize
    05:10
  • Case Study - Coming up with a Plan
    05:51
  • Making Sense of Keywords - Mind Mapping
    05:22
  • Making Sense of Keywords - Keyword Grid
    06:59
  • Using MozBar to Assess a Keyword's Competitiveness
    06:27
  • New Google Search Console's Performance Report
    06:48

  • Thank you and Bonus
    00:52

Instructor

Kathy Alice Brown
SEO and Digital Marketing Consultant
Kathy Alice Brown
  • 4.2 Instructor Rating
  • 383 Reviews
  • 1,723 Students
  • 3 Courses

Kathy Alice Brown has been a SEO Consultant for over ten years, with a primary focus on Technical SEO, consulting with both large brands and with small businesses. Prior to SEO, she worked for technology companies in roles that included Web Engineering and QA Management.

Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks and articles.

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