SEO Copywriting: Rank and Get the Click

Ranking is great, but getting the click is even better. An overview of the lectures in this section.

Defining an avatar helps you craft your copy for the specific people that will be most interested in your information and offers.

You probably know the surface level frustration of your avatar, but let's go a little deeper to see if we can get at the words that will resonate with your prospect.

"Would you click on this search result"? That's the question we will be asking as we go through this snippet shootout where we compare snippets and see what is great and what can be improved. 

We continue the snippet shootout with another set of snippets. 

Learn how to spice up your copywriting by adding "power" words as well as when to add verbs and adjectives.

Understand how Google has evolved and how that impacts how you apply your keywords to your site.

Not all keywords are the same, we'll cover head terms, the chunky middle and long tail. We'll also talk about the difference between commercial and informational keywords.

Your prospect may have a different intent or objective depending on how they searched. Learn how to tailor your SEO copywriting for different page types and intents.

How to use Google Keyword Planner to assess the commercial intent of your keywords.

In this section you will learn about a variety of keyword research tools.

Finding keywords by using: Google Suggest, People Also Ask, UberSuggest, Keywordtool.io and Soolve.

Why AnswerThePublic is one of my favorite keyword research tools.

Moz Keyword Explorer provides a complete picture of a keyword for you. 

Several other sources of keywords that you can use in your keyword research. The lecture also includes demos of Search Analytics (available in Google Search Console) and Google Trends.

Take your keyword research even further by listening to your customers and your prospects.

Review the three step process I use for using the keywords to optimize my website pages.

Tips for optimizing your keywords. WordPress Backend Demo.

For your longer form content, learn about the 4Ps persuasive writing structure.

What factors contribute to content quality? We explore these factors in this lecture.

Weaving in a story into your copy will help you capture interest, here's why.

In this lectures we look at three examples of great copy as well as the formatting used. 

Don't forget to include keywords in your copy!

How I used Search Analytics in Google Search Console to find a page to optimize.

I cover what improvements I plan to make to my page.

If you are getting overwhelmed by lists and lists of keywords, try organizing them into a mind map. I've use mindmapping when brainstorming keywords with clients and have gotten very positive feedback. Mindmaps can help you scope the keyword theme as well as help you figure out how to organize your site. 

Also included - a free tool to get search volume numbers for your keywords.

I've developed a keyword grid template that allows you to lay out your keywords by theme and by intent. Once you have filled in the grid then you can map your keywords to your individual website pages.

How can you determine the competitiveness of a keyword? Here's one way to find out.

A look at the new Performance report in the new Google Search Console. The Performance report replaces the Search Analytics report and provides up to 16 months of historical data. We also check in on the page we modified in the Case Study.

AI has the potential to seriously disrupt the search industry. You can use it to write code, generate title tags and content.

A big thank you! And information about my other Udemy courses.