Copywriting for Beginners: Content & Copywriting Course 2021

Introduction into Content Marketing & Copywriting 2021 for Beginners: Become a Copywriter and Content Marketing Expert.
Rating: 4.4 out of 5 (71 ratings)
4,168 students
English [Auto]
Become an EXPERT copywriter with the power to CONVERT browsers into buyers – and learn how to persuade and overcome customer objections so you SELL MORE!
My course will teach you ALL FUNDAMENTALS you need to know to create HIGHLY PERSUASIVE CONTENT from scratch.
Even if you're a complete beginner, my course will teach you everything you need to know about Copywriting Essentials and Psychology of persuasion.
Your BLUEPRINT TO MASTERING SEO RANKING FACTORS & CONTENT MARKETING - using my easy “learn by doing” hands on approach.


  • An internet connection and a smartphone or laptop. This course is SUITABLE FOR COMPLETE NOVICES OR those who’ve already gained some experience.
  • Determination and a hunger to learn. If you have this, you don’t need ANYTHING else, as we’ll teach you the rest.


Learn HIGHLY PERSUASIVE SEO Copywriting Techniques – seamlessly boost your SEO while pushing your customer’s buttons. Copywrite for SALES SUCCESS with our EXPERT guide from a pro content creator – includes easy walkthroughs to MAX your SEO copywriting results. Free Course for Beginners. This Copywriting course is completely animated and optimised for beginners to learn FAST. This course also includes a pro copywriting PDF guide and PDF checklist, so you can create content like an expert, and sell more.

We know many marketers wonder if copywriting is still relevant, as we live in an age where video, visual and podcast content are the most shared mediums. Yet copywriting is still so vital, as it has the power to improve nearly every aspect of your marketing. If you know how to write content that grabs people from the start you can raise your game and boost customer engagement massively.


From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously.

When you learn how to do it right, you'll be able to get higher conversion rates on key pages, improve the structure of your blogs, get more engagement in social media, and have many more people share your content.

Most importantly of all, you'll be able to understand your customer’s needs, which will help you connect with your target audience much better.

To create truly great copy, you first need to know your audience. You must understand what drives them, their hopes, dreams, thoughts, fears and desires.

Once you have this knowledge, you'll be able to write copy that immediately connects with the people you're trying to reach, because you'll be speaking their language. This will make all your content 100% more effective, and you'll find it easier to be able to get people to take the action you want.

Knowing how to write good copy is an essential marketing skill, that will help you boost your reach, sell more, and get more customer engagement.

It will also make you much more employable, according to the National Association of Colleges and Employers, 73% of employers want to hire people with strong writing skills.

Get the knowledge you need to expand your skills, and effectively market your business in today's fast-paced digital business environment.

We look forward to welcoming you on board as my newest student,


Ing. Tomas Moravek & Beck Robertson, NCTJ qualified journalist and copywriter with over 10 years’ experience

Who this course is for:

  • For You
  • B2B, B2C, entrepreneurs, digital marketers, Facebook marketers, affiliate marketers, growth hackers, start-ups, marketers, influencers, Facebook admins, Facebook editors, content creators, creatives, advertisers, real estate agents, job seekers, local businesses, website owners, website admins, SEO help seekers, bloggers, branding consultants, etc.

Course content

1 section12 lectures1h 58m total length
  • Resources for You
  • Introduction into Copywriting
  • Copywriting Guide for Beginners
  • Introduction into Copywriting Checklist
  • Copywriting Checklist
  • Introduction into Google SEO
  • Google SEO for Beginners 1
  • Google SEO for beginners 2
  • SEO Ranking Factors for Beginners
  • SEO Explanations
  • Congratulations on Finishing the Course
  • BEST of Digital Marketing: #1 Digital Marketing Course 2021


Awarded SEO, Facebook Ads & Facebook Marketing Expert
Ing. Tomas Moravek | SEO, Facebook Ads & Facebook Marketing Expert
  • 4.2 Instructor Rating
  • 7,047 Reviews
  • 341,130 Students
  • 17 Courses

My mission is to make your life better & to bring you the ultimate value:

"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel

"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas

"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory

I’m Tomas Moravek, award winning Prague based digital marketer, and I’m here on Udemy to help you to MASTER the strategies of SEO, Social Media & Digital Marketing. So, you can slash yours spend while supercharging your results.

Digital Marketing doesn’t have to be mystifying, frustrating, or a hassle. It can be great fun, and a consistent, profitable way to financial freedom and security. In my courses, I’ll teach you easy-to-learn SEO, Social Media & Digital Marketing techniques, strategies, and shortcuts, so you can become the MASTER.

I invite you to join me, as one of my students, and promise that if you enroll, I’ll take you on exciting, informative, and eye-opening journey. Plus, there’s absolutely no risk, as I’m so confident you’ll love the material I present to you, I’m offering 30 days no quibble full refund if you’re not completely satisfied.

My highest goal here is to inspire you to take your online marketing to a new level of prosperity and abundance, so you can enjoy life, with more free time and money to do what you love the most.

My core mission is to enable people around the globe to optimize their Social Media Ads budget, and after years of research, experimentation, and analysis, I’ve unraveled a winning Social Media Marketing Strategy that’s so good it helped me to win the Internet Efficiency Award in 2016.

If you’re wondering about my tutoring credentials, you’ll be reassured to know that I have tutored over 100 000 students. In 2013 I was even awarded the European Prize LABEL for tutoring blind students. Marketing & education are my twin lifelong passions, and I’m combining them both here to present you with my expert tuition.

I’m extremely grateful to have tutored 100,000+ happy students in the European Educational Centre. My marketing plan was chosen as the winning one by the University of Cambridge ESOL. I launched my first website back in 1998, my first Facebook page in 2009, and by 2011 had achieved first position in SEO results. 

Now I’m blessed to work as Senior marketing manager on an ambitious e-shop project, currently expanding into the whole of Europe with a turnover presently in 9 figures, which is predicted to rise to 10 figures within the year.

During my time overseeing this project, I’ve doubled the turnover of Scandinavian e-shops. I can do the same for your Marketing profits too.

Currently living with my wife in the heart of Europe in Prague. I’m as passionate about the world of digital marketing as I am about teaching others what I know. 

I really hope to see you on my SEO, Social Media & Digital Marketing courses, where I can pass on to everything I’ve learned about Online Marketing, so you can use my knowledge to prosper.

SEO, Social Media, Facebook Ads & Digital Marketing Courses
SEO, Facebook Ads & Digital Marketing Academy
  • 4.2 Instructor Rating
  • 7,047 Reviews
  • 340,860 Students
  • 17 Courses

We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.

We have a passion for success of our students:

"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper

SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.

Copywriter and Journalist
Beck Robertson
  • 4.2 Instructor Rating
  • 6,060 Reviews
  • 300,973 Students
  • 13 Courses

An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing.   I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.

My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.

Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.

Video editor, designer
Frantisek Stehlik
  • 4.2 Instructor Rating
  • 6,408 Reviews
  • 308,022 Students
  • 14 Courses

I am a univesity student working as a graphic designer and video editor.

I have been studying art school and I graduated as a graphic designer. I also have years of experience with video making, editing and animating.

While studying media studies I cover fields like marketing, analytics and social media.

I am here to bring you the best experience with your courses by editing in the most entertaining and valuable way. I am also creating commented tutorials about editing videos so u can get knowledge about video making.