SEO Basics Tips for Ranking Better

Name: SEO Basics Tips for Ranking Better
Rating: 3.9 (221 reviews)

Over 250 SEO tips to help improve your search engine ranking SEO guide to website content and online success

Created byLaurence Svekis

Last updated 11/2019

English

English [Auto],

What you'll learn

Better optimize website for search ranking
Develop SEO strategies
create more SEO friendly websites

Course content

4 sections • 36 lectures • 2h 14m total length

Introduction to SEO course5:40
Explore why content is king and how good content and a user-friendly website drive traffic and rankings, with smart optimization strategies aligned to Google's search algorithms.
SEO for Beginners Search engine optimization (SEO)2:02
Learn how search engines crawl and index your site to improve visibility and traffic, with a focus on Google, Yahoo, and Bing.
Search results breakdown4:13
Discover how search results pages drive traffic. 93 percent of clicks go to the top 10, with the top three capturing about 65 percent.
Black Hat vs White Hat SEO3:53
Explore white hat seo techniques that follow search engine guidelines and deliver lasting results, and contrast them with black hat methods that aim for quick gains but risk penalties.
Link Juice2:18
Explore how link juice flows through inbound and outbound links to influence page value, and develop a strategic linking approach that emphasizes relevance, authority, and shareable content.
SEO loading time5:30
Improve your site's load time by optimizing images, minifying CSS and JavaScript, and using CDNs. Test performance with Google's free tools, prioritize above-the-fold content, and reduce server response time.
SEO backlinks6:21
Explore how backlinks—incoming links—affect search rankings, use tools to analyze them, optimize with relevant anchor text, and evaluate domain relevancy, trust flow, and no follow implications.
Social Signals3:14
Boost your site's ranking by leveraging social signals from shares, likes, pins, and backlinks, and drive traffic through social platforms like Facebook, Twitter, Pinterest, LinkedIn, and YouTube.
SEO and domain history5:46
Explore how domain names and top level domains influence search engine ranking, including country code top level domains, domain history, private registrations, and owner reputation shaping perceived legitimacy.
SEO keyword research6:50
Discover how keywords connect search queries to your content through keyword research, semantic core terms, and smart tooling like Google AdWords keyword planner and Google Trends, avoiding keyword stuffing.
SEO resources Keywords and Domains1:24
Keyword research Bing and Google Adwords3:37
Identify relevant keywords through natural phrasing, using the AdWords keyword planner and Bing to assess search volume, competition, and long-tail opportunities for WordPress content.
How spiders see your website4:35
Learn what search engine spiders see on your page, including links and images with alt tags, while javascript is not read. Use transcripts, robots.txt, and sitemaps to guide indexing.
LINKS and the WEB4:00
Learn how links, breadcrumbs, and clear navigation drive how bots index your site structure. Build accessible internal links and search paths, and keep dropdowns as actual links for better crawlability.
Search Results2:48
Learn how keywords, titles, and descriptions influence search results, and distinguish organic rankings from paid ads to improve visibility and click-through in SEO.

Webpage Title tags3:11
Craft descriptive, concise title tags using your keywords upfront. Make each page title unique, branding-friendly, and content-focused, staying within 50 to 70 characters for the page head and tabs.
Webpage description tags5:41
Explore how the meta description tag works, its role in snippets and click-through rate, and why keywords have faded, with best practices for crafting 160-character descriptions.
Hyperlinks Linking4:40
Explore how hyperlinks influence SEO by using internal and external links, anchor text variety, and nofollow rules, while avoiding keyword cannibalisation and overdoing SEO.
Webpage URLs SEO8:00
Create friendly webpage URLs by using descriptive categories and concise file names with hyphens. Improve readability and click-through in search results while avoiding long, unreadable URLs and keyword cannibalization.
Image SEO2:47
Add descriptive alt tags to images using relevant keywords to boost image search visibility and improve overall SEO by considering surrounding page content.
website videos for SEO2:38
Provide transcripts for video and audio to help search engines understand content and boost rankings on YouTube and search results and improve time on site with good streaming quality.
HTML heading tags3:36
Explore how HTML heading tags organize page content with h1 as the main title and h2/h3 as subheadings, emphasizing a single h1 per page and clear section structure for SEO.
Status Codes 404 errors3:13
Learn how status codes like 200, 404, and 500 affect your site. Use webmaster tools and Screaming Frog to fix broken links and implement a 404 page for user experience.
Page Canonicalization2:17
Apply canonical URLs and 301 redirects in WordPress to consolidate duplicate pages under the main URL, directing search engines to the canonical page and avoiding penalties.
Resources0:31
Website navigation strategy2:14
Plan a clear navigation strategy to signal content importance to search engine spiders and guide users from the home page to key content using text links and breadcrumbs.
Sitemaps3:02
Explore how site maps aid crawlers and visitors in discovering content and indexing. Generate XML sitemaps with last modified dates, change frequency, and priority, using WordPress plugins.
SEO content strategy6:19
Create unique, readable content and maintain a regular content strategy to boost rankings on search engines. Use keywords two to four times and keep content visible to users and crawlers.
Rich snippets1:40
Leverage rich snippets and structured data to enhance search results with ratings and reviews, increasing clicks, using Google's structured data testing tool to validate and optimize your site.
Metatags2:49
Learn how metatags improve web page understanding for browsers and search engines, including title tags, descriptions, og tags, twitter cards, meta charset, and viewport, with WordPress and Yoast plugins.
SEO resources0:02
MOBILE ready websites4:15
Build mobile-ready websites with a mobile-first approach and Bootstrap. Use Google's mobile-friendly test and Bing analysis to verify mobile readiness, noting WordPress sites are typically mobile ready.

Factors for SEO7:42
Learn practical seo factors for higher rankings by building user-friendly content through solid content and linking strategies, while applying w3c validation, analytics, and mindful outbound links.
SEO tips more ideas5:54
Think like Google to build a high-quality, user-focused site with brand signals and local geo targeting. Avoid excess ads and spam; deliver unique content for your audience.
Additional resoruces0:10

Requirements

desire to learn
computer access

Description

We all know that better ranking equals more traffic which equals more sales online.

SEO The practice of Search Engine Optimization has changed a lot and will continue to evolve. Develop a mindset, in order to evolve alongside. There are several constants when it comes to good ranking. Learn common sense practices for better understanding of what to consider when it comes to your SEO website planning.

From an instructor who’s been online since 1999 and has created hundreds of websites driving hundreds of millions of views. By regularly keeping pace with best SEO practices this course will outline what you can do to better optimize your websites.

This course will illustrate what can be done to improve your chances of ranking well within search results. There are over 250 tips discussed throughout the course, which help you think smarter about SEO and to better help you optimize your website. It’s not about learning a magic trick to get to the top, it’s about thinking and using common sense to create better performing websites. If you are looking for a secret magic formula, this is not the course for you. It takes hard work, and persistence but success online is in reach for anyone who wants it.

The course instructor has comprised a list of over 250 plus items which get discussed within the course, that you should consider when you want to improve your search engine ranking. This is a list of tips that have been kept and regularly updated when new guidelines and strategies are released. This course is not about memorizing all these techniques it about learning to think about what works in SEO. Our approach to SEO is more like a natural common sense approach, than a set of rules. Finding that fine line now when it comes to what is important for your individual website SEO.

Understanding the principles discussed in the course will help you better navigate the complex and sometimes opposing strategies for SEO.

Who this course is for:

anyone who wants to learn more about SEO
internet marketers
web developers

SEO Basics Tips for Ranking Better

What you'll learn

Explore related topics

Course content

Basics of Search engine optimization15 lectures • 1hr 2min

Website SEO17 lectures • 57min

SEO Tips3 lectures • 14min

Bonus Section1 lecture • 1min

Requirements

Description

Who this course is for: