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SEO Basics for Ecommerce Stores: Shopify, Content Marketing
Rating: 4.5 out of 5(28 ratings)
1,101 students

SEO Basics for Ecommerce Stores: Shopify, Content Marketing

Learn why SEO is the preferred tool for eCommerce growth for store owners. Build and SEO strategy for your store.
Created byBradley Bacon
Last updated 6/2023
English
English [Auto],

What you'll learn

  • What is SEO and how it affects your bottom line
  • How Search Engines and SEO interact with your business, and how to make money off of it
  • How to conduct SEO research to better position your products
  • On-page, Off-Page, and Technical SEO for your ecommerce/Shopify store

Course content

1 section • 9 lectures • 1h 0m total length

  • Introduction3:06

    Discover how seo delivers free, scalable organic traffic by ranking first for key queries, boosting clicks, and outpacing competitors.

  • SEO At A Glance14:11

    Discover how search engine optimization shapes your domain ranking through referential links, crawlers, and history, while using sitemaps and Google Search Console to improve trustworthiness, relevance, and user experience.

  • Keyword Research10:51

    Master keyword research by classifying keywords into informational, navigational, commercial, and transactional types, and use Google Trends and Answer the Public to guide long-tail content for product pages and blogs.

  • Feeding The Beast1:45

    Discover a Shopify ecommerce case where email marketing and paid ads grow revenue from $1,500 to $15,000 monthly, then fail when profits are reinvested and inventory runs dry.

  • On-Page SEO9:35

    Explore on-page SEO fundamentals, including keyword-focused metadata, knowledge graph relevance, and high-quality content, with practical steps for blog posts, product pages, and a healthy site funnel.

  • Off-Page SEO8:42

    Explore off-page seo essentials, learn how domain authority and inbound links shape ranking, and use tools like Moz, Semrush, and Ahrefs to analyze competitors and boost backlinks.

  • Technical SEO8:26

    Verify your domain in Google Search Console, submit sitemaps, and set up redirects to prevent broken links and protect rankings, while understanding canonical URLs and Shopify product URLs.

  • Three Levers3:10

    Analyze site analytics with Shopify and Google Analytics to optimize clicks, conversion rate, and average order value, driving revenue through Facebook ads, affiliate marketing, and social channels.

  • Bonus Lecture0:30

Requirements

  • You only need a general understanding of online shopping, and a general idea of how you want to get started
  • No prior technical skills are necessary
  • A desire to build an Ecommerce business for yourself

Description

This course if for those who want to learn how SEO interacts with their ecommerce business. In my opinion, SEO is the most important piece of the puzzle when it comes to long term profitability of an ecommerce store. Learn how to make it work for you.

The Class

The internet opened a lot of doors, but mostly it opened the door for people to work for themselves. No bosses, no schedules.

This class is an individual section of my much larger masterclass: Beginner's Shopify: Fundamentals of eCommerce Masterclass. After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).

This is a crash course on SEO. This class will teach you the following:

  • What is On-Page SEO?

  • What is Off-Page SEO

  • What is Technical SEO?

  • How do I conduct keyword research?

Learn how solo entrepreneurs, dropshippers, and product owners turn ideas into lucrative careers (and how you can too). After you take this class, you will have a general understanding of how ecommerce works and what direction to go next. This course was designed with the aspiring ecommerce entrepreneur in mind. If you're new to the digital world and you're looking to understand the industry at a high level, this is the course for you.

Who this course is for:

  • If you own a Shopify store and want to learn what SEO is and how it works, this is the course for you.
  • New To Ecommerce: If you have not started an ecommerce website before, this course is for you
  • Dropshippers: If you are looking to dropship your products and don't know where to start, this course is for you too

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