
Welcome to our SEO audit course
What is an SEO site audit?
What options the market has to offer, What are the pros and cons and why we are different.
To get the best data and analyze SEO issues, we use different tools that help us crawl and index the site. The 1st tool is of course the Google Search Console.
During a Site Audit, we also want to crawl and analyze the site with 3rd party tools such as Screaming frog. In this video, you'll learn which tools we recommend using during a site audit and how to use them properly.
How to setup Screaming Frog for an SEO site audit
What do you do if your site is still in a staging environment?
We will teach you how to crawl a site still in a staging environment so you'll be able to comment before it goes live.
As a user in our course, you get a FREE user for our own SEO Site Audit platform.
You can sign up for free at: https://bythegur.us/#PricingTable
Every SEO project starts with keyword research and competitive analysis.
Your goal is to find the right keywords that will be relevant to your site and attract the right audience.
In this video you'll learn where and how to use keywords in your on-page SEO
Titles are one of the most important tags to tell both Google and the user what is the page about.
In this video you'll learn how to write a proper title for Google and the users.
What is Meta Description and how to use it for SEO?
HTML tags are Important! In this video, you'll learn how and when to use H1 tag, H2-H6 tags, Alt tag, and more.
A few years ago Google made a big change to the nofollow link attribute and introduced additional attributes to help her understand the nature of links.
In this video you'll learn what is rel sponsored and rel UGC, how and when to use it.
Site hierarchy is one of the most impactful things for your site rankings. We will teach you how to build a top-notch site structure that will help you create a killer content marketing plan.
Internal linking is one of the most neglected parts of SEO but yet one of the most impactful. A wrong internal links structure can drug a site down, a great one can do miracles! We will explain the logic and debunk some misconceptions about it.
We will show you how to maintain a good and effective header and footer.
Content is king! We will show you important points about your content, in order to make it king!
Blog is a very common part of any good site, but it can easily create the opposite reaction if done incorrectly.
We will show you how to make sure the blog looks professional, and easy for Google to understand while presenting you as an authority.
We will show you how to fix the most common URL issues
A lot has been said about SiteMap, we will show you all you need to know about them.
Robots.txt is a crucial part of any site and we will help you understand how to build the perfect file for your site.
So many status codes! Don't worry, we will walk you through all the important ones.
One of the most important things is to make sure Google understands the site effectively and easily. Crawling issues are often prevent Google from having a clear understanding, and in some cases even confuse him more!
We will keep going, so many issues!
If you have the perfect site but it won't get indexed, all your efforts are going down the drain! Don't worry, we will show you what you need to check in order to make sure Google and the world will be able to view your site.
What is Java Script SEO and what are the main issues we need to address?
We will show you how to benefit from one of the most known tools from Google
It's not a secret that mobile becomes more and more important, we will show you what are the main things you should fix.
Everybody hates a slow site and Google as well! We will show you what needs to get done in order to pass the CWV test, call your developer, because you might need him for this part!
One of the biggest SEO pillars! We will show you how a good link profile looks like, and explain how to maintain a healthy and powerful link profile.
Anybody can buy a link for $10, but as pros, we need to clean the mess.... We will show you ways to recognize bad links, and spam in general.
After more than 15 years of optimizing and promoting leading brands, we decided to combine our experience and knowledge into an SEO site audit course.
We provide a wide range of services that meet the highest SEO standards, including Google Guidelines. This includes technical SEO, link building & outreach, and content strategy.
We will take you through the audit process step by step, showing you how to audit your website, and providing a clear, actionable, prioritized list of recommendations to maximize visibility on search engines.
This is not another SEO course.
Instead of taking shortcuts, We will teach you how to dive deeper and achieve long-lasting results for your clients.
Many agencies and SEO freelancers perform on-page optimization superficially by using automated audit services online and performing a few additional minor changes.
However improving the site technically is the basis for everything – Without investing in technical optimization, your crawl budget will go to waste, your site will fail to index properly, and Google will struggle to decide which pages are more important and how they should be ranked.
Our course includes a set of fundamental, crucial tests that are relevant to every website, in every industry.
This course will help you manage your day-to-day SEO audits and give you a clear understanding of the major technical SEO issues.