SEO and SEO Audit Essentials
What you'll learn
- Search Engine Optimization Concepts and Techniques
- Technical SEO, On-Page SEO and OFF-Page SEO
- Importance of https & freeware to implement https for website.
- Search Engine Optimization vs Seach Engine Marketing
- Performing SEO Audit using free tools.
- Importance of backlinks in SEO ranking
Requirements
- Some technical knowledge on wordpress based website would be beneficial, though not mandatory
Description
These days, any business however small or large need to have a webpresence. By webpresence it includes website. Having website alone would not provide desired results. To drive more organic traffic to website, the website has to be ranked high by search engine. This is where Search Engine Optimization, known as SEO plays a critical role.
Further, these days, business extensively uses Digital marketing. Understanding SEO and therby improving your website search result will drive more organic traffic to your website. Naturally SEO, make digital marketing easy and effective.
While, one can address SEO technique while building website, but generally webdeveloper may not be knowledgeable with SEO technique, so one need to dependent on SEO consultants, who also understand the technical aspects of webdevelopment, which is generally rare to find as well.
At the same time, if a website is already hosted or if its just hosted, theb better to perform and SEO Audit to validate whether is satisfy the SEO requirement and rules, but this audit one can them improve the website for better earch engine results. SEO Audit are also popularly known as health check of a website
This is unique course which covers SEO essentials and performing SEO Audit using some of the free tool. The topics covered in this course are:
•What is SEO?.
•How Search Engine works?
•Digital Marketing(brief overview) and SEO
•SEO and SEM.
•Type of SEO.
•Type of SEO technique – user prespective.
•Technical SEO.
•On-Page SEO
•Off-Page SEO
•Google Algorithms in SEO.
•Links in SEO.
•SEO Audit.
•Note : There is also Quiz sections provided in the course to test your learning.
Happy Learning!!
Who this course is for:
- Digital marketing consultants
- Word press web developer.
- Any one who wish to learn SEO
Instructor
![Guha Rajan M., B.Engg, MBA, PMP](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.8 Instructor Rating
- 1,131 Reviews
- 6,107 Students
- 46 Courses
Having over 25 + years of IT industry experience (Product development, Consulting & Training).
His last engagement was with Oracle India (initially with consulting and then with Oracle university) , which was for more than 12 years. Prior to this, had worked with Cap Gemini (formerly iGate Global Solution), GE to name a few.
Had managed projects and programs in Enterprise Resource Planning and Business Intelligence implementations in the range of 3000 man days with revenue about 6mil US$ per year. These projects are on industry domains, such as Oil and Gas, Process Manufacturing, Hi-Tech Retail & Telecom across the globe.
Was awarded with "pace setter" , "best managed " project awards in recognition of efforts in project management.
He was also instrumental in design, development and roll-out of Graduate Hire program on Oracle Products stack for partner IT services companies in recent times.
Right from college was fascinated about devices and sensor interaction with computer, which made him focus on micro-controller in early 90's and that eventually attracted him towards field of Internet of things and Machine learning, AI these days.
Due to his vast experience, he has crafted varied unique courses in Udemy related project management, Internet of things, ERP & BI, Database modeling and design, SQL, Linux and more importantly on Cloud Infrastructure. Has plans to create more, as his passion has been on knowledge acquisition and sharing.
He is certified as
Oracle Cloud Infrastructure 2021 Architect Professional.
Oracle Cloud Infrastructure 2021 Architect Associate.
Oracle Cloud Infrastructure 2021 Cloud Operations Associate.
Oracle Cloud Infrastructure Security 2021 Certified Associate
Oracle Autonomous Database Cloud 2021 Certified Specialist
Oracle Machine Learning using Autonomous Database 2021 Certified Specialist
Also certified in Python, IOT by NPTEL (Govt of India ) recently.
He holds a degree in engineering (Computer science) with MBA and a certified PMP since 2007