Semrush Tutorial: Using Project & Increase Online Visibility

In this course, we will learn how to use the Semrush project toolkit. I will explain each of the Semrush features including competitor analysis, website audit, social media, backlink audit, position tracking, SEO audit, and more.

Chapters on this course:

1. Introduction

2. Semrush Projects Tutorial

3. Create a Project

4. Semrush project dashboard

5. Domain Analytics, Keywords, Traffic Analytics & Backlink Analytics

6. Semrush tutorial

7. Setting Up Position Tracking

8. Setting Up Site Audit

9. Setting Up On Page SEO Checker

10. Setting Up Backlink Audit

11. Setting Up Organic Traffic Insights

12. Setting Up Brand Monitoring

13. Setting Up Link Building Tool

14. Setting Up PPC Keyword Tool

15. Setting Up Social Media Tracker

16. Setting Up Social Media Poster

17. Setting Up Content Analyzer

18. In-depth Analysis on Semrush Projects

19. Semrush Position Tracking Tutorial

20. Semrush Site Audit Tutorial

21. Semrush On Page SEO Checker Tutorial

22. Semrush Organic Traffic Insights Tutorial

23. Semrush Brand Monitoring Tutorial

24. Semrush Link Building Tool Tutorial

25. Semrush Up PPC Keyword Tool Tutorial

26. Semrush Social Media Tracker Tutorial

27. Semrush Content Analyzer Tutorial

28. Semrush Backlink Audit Tutorial

29. Conclusion

Now let's more in-depth at the features we will look into:

Site Audit

You can use Semrush's Site Audit to identify where your site may be having problems, so you can then fix those problems and improve SEO.

It's a complete SEO audit and on-page and technical SEO check covering AMPs, HTTPS implementation, correct usage of hreflang, crawlability, and indexability, as well as issues such as duplicate content and broken links.

It includes 140 on-page and technical SEO checks covering AMPs, HTTPS implementation, correct usage of hreflang, crawlability, and indexability, as well as issues such as duplicate content and broken links.

Easily crawl any domain, subdomain, or subfolder. Auditing capabilities for both desktop and mobile versions of a website, including/excluding specific pages Great UI for big-picture reports with tons of data.

Position Tracking

You can track your websites' daily rankings with position tracking. With this tool, you can set up targeting for any geographic location and any device type. Marketers can use the tool to easily find exactly what they're looking for in terms of their website's SEO and PPC performance.

Semrush rank tracking tool that lets you search, track and manage keywords and domains. It provides insights into your keywords, competitor analysis, rankings, traffic, and backlinks. Semrush can also monitor the performance of your SEO campaigns on any device. You can find potential opportunities to get featured in the Snippet report and compare all your competitors' performance and export the results to a PDF for sharing with clients or team members.

Organic Traffic Insights

The Organic Traffic Insight dashboard combines data from Google Analytics, Google Search Console, and Semrush. With this tool, you can discover not-provided keywords and quickly compare data sources to interpret your website's overall organic search performance.

Monitoring tool for organic search performance Determine the keywords that Google Analytics considers "not-provided" Analyzing desktops, mobiles, and tablets Analysis of traffic by geography Integrates easily with Position Tracking

On Page SEO Checker

This On-Page SEO Checker (formerly known as "SEO Ideas") provides a comprehensive and structured list of things to do to improve the rankings of the pages on your site. We offer ideas on how to optimize the pages on your websites, such as keyword density, unique content, readability, and backlink prospects. You'll receive an On-Page SEO report with your exact top 10 competitors, including their specific keywords.

A simple, yet very powerful, interface. Import data from any of your other sources (like Google Search Console or Analytics), and you'll get the low-hanging fruit that's quick to get. Look at your competitor's data to benchmark your results. You can see how they rank for specific keywords and what their conversion rates are. Get an idea of where to focus your attention. Keep track of your ideas for improvements, by creating new columns in your spreadsheet.

Backlink Audit

Backlink audits will help you avoid Google penalties by analyzing your backlink profile. You'll have an overview of which websites are linked to your site, how many backlinks each website is getting, and what kind of content is on each website.

You'll manage a workflow that includes reviewing suspicious links, sending emails to website owners, and then generating and sending a disavow file to Google.

Comprehensive integration with Google Search Console, Google Analytics, and Majestic to ensure accurate backlink data Quickly identify all spammy links with filters and sorting Email integration to manually request link removal from website owners Disavow files can be created to remove an association between your site and harmful links Keep track of new and lost backlinks over time with the "Lost & Found" report

Link Building Tool

The Link Building Tool makes it easy to find and contact websites that are similar to your domain so that you can get links from them. You can conduct a competitive analysis on your SEO competitors and then run an outreach campaign at the same time.

Lists of prospects to reach out to based on keyword and competitor research Use the built-in workflows to ensure your outreach process is efficient Google Search Console integration with Gmail Retrieve contact information from websites automatically Track your outreach process with the Monitor report

Social Media Tracker

Track your competitors' social media accounts to see how their growth and engagement levels compare to yours. Use these reports to identify the best-performing content in your niche so you can remain on top of what your audience prefers to share on social media.

Facebook, Google+, YouTube, Pinterest, and Instagram (Business accounts) An analysis of a competitor's audience, activity, engagement, and hashtags across multiple platforms Competitive brands are easy to compare in terms of audience growth and trends Exporting PDF documents.

Social Media Poster

Users of SEMrush's Social Media Poster can draft, schedule, and post content directly to Facebook (Business pages), LinkedIn, Instagram, Google My Business, Pinterest, and Twitter. It has a complete package for managing workflows and tracking results.

You should use a calendar interface that's easy to use. Streamline your posting schedule with an automatic queue, and don't forget to save all your drafts and published posts for reference.

Brand Monitoring

You can track mentions of any word or phrase by tracking comments on blogs and news sites in your niche. Now that brand managers and PR professionals have access to this software, it’s easier than ever before to track online mentions of your brand.

Filter, tag, label, and more - built into the mentions feed, tracking mentions, and more across all social media networks. Identify link-building prospects using the tool. Track branded mentions on Twitter and Instagram using additional Twitter and Instagram feeds. Visualize trends of tracked words or phrases. Monitor daily trends of specific domains for mentions. Measurement of traffic from mentions with links by integrating Google Analytics.

Content Analyzer

You can get a lot of insight into how your content performs both on and off your website using Content Analyzer. The tool measures social shares, backlinks, keyword rankings, and Google Analytics data, such as sessions and bounce rates. It also shows where users click on your site, allowing you to measure your own content's reach (Post Tracking). You can use Content Analyzer to audit your own site's content engagement (Content Audit).

The Content Audit Report that can be shared with clients It can be adjusted to include/exclude posts, and send to Google Calendar, Trello, or an external spreadsheet (Excel) Analysis of the external posts' SEO visibility trends Integration with Google Analytics and Google Search Console.

PPC Keyword Tool

PPC Keyword Tool simplifies the process of planning and setting up a Google Ads campaign. It's built on the same technology as AdWords so it has many similar features like keyword grouping, negative keywords, and more. It also has a few unique features that make it stand out.

Generate cross-group negative keywords automatically Create keyword lists for different segments of your audience using an easy to follow tutorial Target your ads on specific locations, based on the location of your audience members Refresh your on-demand keyword metrics to get a true estimate of keyword value With Google Ads Editor, download and upload your campaign file Create ad groups with a single click thanks to automatic grouping.