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Profitable Events: Plan, Fill and Profit from Your Events
Rating: 3.8 out of 5(22 ratings)
218 students

Profitable Events: Plan, Fill and Profit from Your Events

How to Host Seminars, Workshops & Webinars That Sell Out
Created byLisa Newton
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Apply the 7 key elements needed to plan and run a highly profitable event
  • Price your event correctly and ensure it is profitable before a single ticket is sold
  • Fill your room by attracting your ideal audience using proven marketing strategies
  • Structure your seminar content to deliver real value and maximise sales impact
  • Create back-end offers that dramatically increase revenue per attendee
  • Use sponsorship as an additional income stream and make money from small events of under 10 people

Course content

8 sections • 26 lectures • 5h 3m total length

  • Introduction to the course and your tutor14:55
  • The Free Information Age17:06
  • Business Coaching - Taster session5:00
  • Purpose10:48

Requirements

  • Have an idea for an event you would like to run in the next 3 to 9 months. No prior event experience needed.

Description

Want to turn your expertise into a high-impact, high-income event?

Whether you are a coach, consultant, author or entrepreneur, I will show you exactly how to plan, market, fill and profit from seminars, workshops and webinars — without overspending on ads or wasting time on tactics that do not work.

Live and virtual events can add five to six figures to your bottom line, but only when you know how to get the right people in the room and deliver a genuinely transformational experience.

What I cover in this course:

  • The 7 essential elements of a sell-out event

  • How to choose the right venue or webinar format

  • How to market your event and get people to show up

  • What to charge, how to budget, and how to guarantee a profit

  • How to create back-end offers that dramatically increase your revenue per head

  • How to attract sponsors and make serious money from events with fewer than 10 attendees

  • NEW - how to use AI to create profitable events - (with downloadable done for you prompt sheet)

This course is based on real-world experience. I have hosted events that flopped and ones that sold out — and I now share the exact system that works consistently.

What you will walk away with:

  • A complete event planning framework

  • Worksheets and checklists to keep you on track

  • Pricing and profit tools to avoid financial surprises

  • Promotion strategies for both in-person and virtual events

You do not need a huge list or a big budget to sell out your event. You just need a system that works.

Enrol now and start planning your next profitable event.

Who this course is for:

  • Coaches, consultants and service providers who want to generate income beyond one-to-one work
  • Those already running seminars or workshops who want to fill more seats and increase profit
  • Entrepreneurs who want to build community and create new revenue streams through live events
  • Anyone running events who is currently breaking even and wants a clear path to consistent profit

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