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Selling your portraits via In-Person-Preview Appointments
Highest Rated
Rating: 4.9 out of 5(32 ratings)
467 students

Selling your portraits via In-Person-Preview Appointments

Step by step, how to lead your clients through a collection of portraits and close the sale in about an hour. IPS videos
Created byGretchen Adams
Last updated 11/2015
English

What you'll learn

  • Lead an In-Person-Sales Appointment
  • Overcome common objections to purchasing large portraits or collections
  • Set the stage for a high-end experience that adds value to your work
  • Close a sale in under an hour
  • Prevent confusion in the sales room
  • Run a smooth and seamless appointment with no fumbling
  • Asking for that session fee and order total with confidence
  • Learn WHEN to discuss pricing

Course content

11 sections27 lectures5h 6m total length
  • Introduction and overview7:06
  • Setting client expectations part 119:02
  • Setting client expectations part 219:22

Requirements

  • No special software is needed, however a basic understanding of programs that sort images into categories (for example, Proselect) is helpful.
  • You must have the mindset that sales is NOT a dirty word! When a skilled salesperson assist a client with an order, it is a win-win for everyone.

Description

If you are new to selling your portraits via In-Person Sales appointments, or just need to refine your current technique, this course is for you. I will walk you through the exact steps that I use to sell my portraits and close the sale in about an hour with my clients. My method does NOT rely on simply showing the client 20-30 images and sitting back while they decide. I will teach you how I am able to showcase, on average, 100 images per portrait shoot and keep my clients focused and happy while I lead them though the appointment and into the desired sale. My clients always comment that the process was easy and enjoyable. This course also spends a great deal of time covering how to set the client expectations. We will go over how to handle the initial contact, the consultation, how and when to discuss pricing and products, and all of the little things that help build the client’s trust in your skills and service. You will watch me cull the images and preplan the sales appointment before the client arrives so you can fully understand WHY I am choosing to show the images the way I do. Then, when the client arrives, you will watch the actual sales appointment from the client’s perspective. You will be watching the same screen that the client is watching and you will see exactly how I am showing each image and how I am working them down to the plan I put together in the planning phase. You will hear our conversation and see how I overcome any objections. My method is very easy to emulate. I will walk you through the entire process with two different clients…a family portrait client and a high school senior client.

Who this course is for:

  • This course is meant for professional photographers who either want to dive into IPS or who need to refine and adjust their current IPS method
  • If you are finding that simply showing your clients their images and hoping they "sell themselves" is not working, this course will teach you the steps to keep control of that appointment and close the sale with no frustration.
  • This is not a course on pricing, this is a course on HOW to SELL your work, no matter what price point you have set.